Pizza Hut debuts mobile reading app for Book It! Program

Pizza Hut's Book It! Program is marking its 30th anniversary this year by introducing a $30,000 College Plan, releasing its first reading app (available in the App Store) and giving away free personal pan pizzas to the program's alums. According...

FEATURES


Toppers Pizza's remodeling, digital efforts help brand stay relevant in 'fast casual environment'

The company expects its mobile site to launch by the end of this year and is investing 'seven figures' into additional digital initiatives.

Apple Pay's impact on restaurant loyalty marketing

Focusing on the creation of an experience that’s easy for the customer, instead of optimal for the brand, makes customers feel like VIPs.

Experts share insights on millennial dining-out decisions

Shaped by user-centric devices and the Great Recession, value-conscious millennials are looking for great experiences that are friction-free.

Why you’ll abandon your new mobile app in 12 to 24 months

Apple Pay just demolished the payment value of a branded app, making it possible for consumers to pay without downloading your app by offering the ability to store a credit card and use it with any NFC-enabled device.

What did you miss at #CONNECTsummit14? Check out the highlights

#CONNECTsummit14 included mobile innovation leaders from across the spectrum: tech, restaurant, retail.

Three ways restaurants can be smarter with local schools

Online ordering is the perfect way to remind students, parents and school administrators that you care about their needs by offering them a quick and value-oriented way to order their meals.

Menu trends: Consumers want functionality from their food

The word 'fresh' is the most powerful driver of menus because it has a connotation that it is real food being served.

How to survive the protein craze

Cutting costs by creating limited time offers or new menu items that scale down the serving of animal protein could be interesting to test with consumers.

iPhone mobile payment option opens up opportunity for marketers

With Apple's rollout of Apple Pay, now might be a good time for marketers to get to know Passbook.

What are Any’tizers, Tanglers, Frisnacks or Wrappetizers?

Restaurants can sell snacks at premium profit margins and can be more exciting for guests than the traditional core menu.

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NEWS


Pizza Pizza kicks off Children’s Miracle Network fundraiser

Toronto-based Pizza Pizza is hosting its Slices for Smiles campaign throughout October, raising money for the Children's Miracle Network. The company’s goal this year is to raise more than $350,000 for the 14 Children's Miracle Network member hospitals across Canada....

Little Caesars pretzel crust pizza receives favorable consumer response

Little Caesars Pizza's new soft pretzel crust pepperoni pizza promotion has been extended through Nov. 23, due to positive consumer demand. "We're thrilled with the way this pizza has been embraced by our customers, and it's the perfect way to...

Hunt Brothers brings back hunting promotion

Hunt Brothers Pizza is bringing back its "Hunt to Win" sweepstakes for the third year. From now through Dec.

Papa John's launches Ultimate Meats Pizza

Papa John's has launched its new Ultimate Meats Pizza. It is available for a limited time now through Oct.

California Pizza Kitchen part of TNT's experiential cooking series

California Pizza Kitchen will be featured on the Oct. 17 episode of TNT's new series On the Menu, a cooking competition show that offers viewers at home the chance to taste the dishes they see on screen. California Pizza Kitchen CEO G.J.

Old Chicago issuing pizza punch cards to incentivize specialty pizza trial

To celebration National Pizza Month in October, Old Chicago Pizza & Taproom is providing guests with a pizza punch card throughout the month. Those who try three specialty pizzas will get the fourth specialty pizza free. The promotion has no limit on how many times guests try the 15 specialty pizzas Old Chicago offers.

Starbucks, Dunkin' rank high for digital gifting experience

RSR Research today released results of its fourth benchmarking study on the digital gifting industry, "Digital Gift Cards: Rewriting the Gifting Rules in the Omni-Channel Age." According to a news release, the study evaluates the gifting experiences of the nation's...

Blaze fires up 19th SoCal location

Blaze Fast Fire'd Pizza will open its 19th Southern California location on Oct. 2, in Encinitas. To celebrate the grand opening, the new location will offer free pizzas on Oct.

Papa Murphy's launches thin crust pizzas

Papa Murphy's today announced it has rolled out a new product line of thin crust pizzas, called Gourmet Delite. The collection includes the Angus Steak and Roasted Garlic Pizza and the Spicy Fennel Sausage Pizza, both made on an artisan...

Pizza Inn rolls out Stromboli-inspired offering

Pizza Inn has added Pepperoni Twists to the menu. The company said in a news release that the new offerings are "Stromboli-like" and are made by wrapping Italian dough around a blend of pepperoni and mozzarella and are sprinkled with...

Villa Italian Kitchen plans slice giveaway for Facebook fans

Villa Italian Kitchen will celebrate National Pizza Month this October with its fifth annual Have a Slice Day pizza giveaway, offering new and existing Facebook fans a free slice of pizza on Oct. 14. Fans who like the brand on Facebook will have access to a time-sensitive, downloadable coupon for one free slice of pizza.

Domino's annual fire safety campaign heats up in October

Domino's Pizza's is partnering with the National Fire Protection Association and Sparky the Fire Dog for the seventh consecutive year to promote Fire Prevention Week. From Oct.

Food truck revenue expected to increase by 76% in next five years

The food truck segment began picking up steam around 2008, with many concepts abandoning more expensive brick-and-mortar bills during the Great Recession. According to the National League of Cities, there are no signs of this marketing slowing down – food...

Hungry Howie's adds social media elements to breast cancer fundraiser

Hungry Howie's Pizza will feature its annual "Love, Hope & Pizza" campaign throughout October to raise funds for the National Breast Cancer Foundation. As part of the campaign, pizzas will be served in a pink box featuring the NBCF logo....

Blaze Pizza plans two pizza giveaways to mark openings

Blaze Fast Fire'd Pizza will open its second Wisconsin location, in Bayshore Town Center, on Oct. 2. To celebrate, the location will offer free pizzas on Oct.

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