Four reasons digital screens are more than menu boards

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Engaging digital signage can be a key differentiator in the customer experience by educating guests about menu items, driving craving, reducing perceived wait times, and more.

FEATURES


Proteins take menu, marketing spotlight despite historically high costs

The trend is largely driven by millennials, who look at price value differently; they want it to be worth what they pay and they’re not willing to compromise on taste.

Prognostication: 2015 menu trends

Beverages, micro-local, crowdsourcing and increased competition from nontraditional foodservice outlets are all expected to shape the restaurant landscape in 2015.

Pizza concept preps for 120%-plus sales boost on Halloween

Topper’s Pizza CEO says Canadian consumers are becoming more adventurous with their orders.

Which is better for your business: A mobile website or a mobile app?

Millennials expect your website to have more than just your location, hours of operation and phone number; they want to see your menu, reviews, promotions and photos.

Is it time for a mobile site? Check for yourself in Google Analytics

Sixty-one percent of mobile users will simply leave a website that is not optimized for viewing on their device and will move on to competition.

Taking the ambiguity out of local marketing strategies

HuHot's VP of Marketing shares how to get franchisees to weigh in on marketing decisions, and how to blend corporate standards with local store marketing techniques.

Domino's iPad app yields highest conversion, ticket of company's digital ordering channels

Voice ordering was also a highlight of Q3, with more than 200,000 voice orders placed despite no promotion of the platform since the June launch.

Pizza Hut's digital sales mix up 5 percent in the last quarter

As the brand continues its turnaround strategy, it will launch a new advertising position in Q4 aimed at millennials.

How technology is personalizing the customer experience

The technology and food experience are now weighted equally in the eyes of the consumer, some experts say.

Where's my (your) money? Overcoming mobile payment growing pains

Having the ability to send relevant promotions, rewarding users with instant incentives and providing security thresholds are critical components.

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NEWS


California Pizza Kitchen salutes veterans with free entree

California Pizza Kitchen is offering a free entrée for all veterans and active military members on Nov. 11, Veterans Day.

‘Artisan fast’ pizza and salad concept plans franchise expansion

St. Louis-based Crushed Red Urban Bake and Chop Shop, which recently introduced its "Artisan Fast” concept to franchisees, will open six new restaurants within the next four and a half years in the Denver and Boulder, Colorado, areas, through a...

Blaze Pizza plants flag in Florida

Blaze Fast Fire'd Pizza will open its first Florida location on Nov. 3, in Ft.

Marco's launches Halloween costume contest to celebrate new combo deal

Marco's Pizza has a new combo deal featuring its limited-time Pepperoni Magnifico and signature Cheezybread. The brand is also hosting an online Halloween costume combo contest that will award one winner with free pizza for a year. Fans are encouraged...

RedBrick Pizza plans debut in four states

RedBrick Pizza announced plans expand by more than 50 locations in four states throughout the next three years. The first five locations showcasing the chain's signature open-flame brick oven as well as two new restaurant designs are scheduled to open...

Food+Tech Connect, ShopKeep offering support for restaurant growth boot camp

Food+Tech Connect and ShopKeep have teamed up to offer 25 full scholarships to The Power of Brand: Growing Your Restaurant boot camp, taught by former Union Square Hospitality Group CMO Felicia Stingone. "In today's increasingly competitive restaurant industry, I have...

Webinar will take marketers beyond mobile payment

For restaurants and retailers, the possibilities opened by the mobile wallet revolution extend far beyond payments.

Vast majority of millennials' restaurant visits are to traditional QSRs

Despite cutbacks in restaurant visits throughout the past several years, millennials, ages 18 to 34, continue to be heavy users of restaurants, according to new research from The NPD Group. Millennials made more than 14 billion visits to foodservice establishments...

Pie Five brings back Great Pumpkin Spice Cake

Pie Five Pizza has brought back its seasonal Great Pumpkin Spice Cake for a limited time. According to a news release, Chef Andy Wittman created the offering (which he describes as a combination of cake and cookie) with Libby’s pumpkin...

Chuck E. Cheese's tests game-based learning program

Chuck E. Cheese's is currently testing an adaptive learning program, called Brainrush Academy, in its Los Angeles locations.

Boston's targets Upstate New York for expansion

Following the re-launch of its franchise development initiatives, Dallas-based Boston's Restaurant & Sports Bar is targeting Upstate New York as one of its expansion areas. Boston's unveiled its plans to bring eight to 10 units to this market within the...

Papa John's adds Fritos and chili to pizzas

Papa John's has partnered with PepsiCo's Fritos corn chips to create the new Fritos Chili Pizza. The limited time product is available through Nov. 23.

Mellow Mushroom plans Movember fundraisers for men's health issues

Mellow Mushroom Pizza Bakers is planning a series of events to raise funds and awareness for the Movember Foundation, an organization devoted to men's health issues. To kick off the month, the chain invites fans to Instagram their mustaches. For...

Restaurant Association’s EVP named a 'Top Lobbyist'

Scott DeFife, EVP of Policy and Government Affairs for the National Restaurant Association, has once again been named a 2014 top lobbyist by "The Hill" newspaper. This is the sixth time DeFife has been selected by the publication for inclusion...

Hunt Brothers Pizza revs up for another season as Harvick sponsor

This is Hunt Brothers Pizza's eighth consecutive year as a NASCAR sponsor and fifth partnered with Harvick.

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Attract more customers to your restaurant. Discover marketing ideas and tips to help your brand be top of mind the next time someone gets hungry.