5 Best Practices for Turning Your Website into a Content Marketing Machine

Does your website leverage the best in content marketing practices to ensure potential clients look to you for solutions? 51 percent of B2B buyers rely more on content to research and make purchasing decisions than they did a year ago.

Type: White Paper

Sponsor: Networld Press




5 Things Marketing Can do to Improve the Overall In-Store Experience

Customer experience is huge in the restaurant industry. It’s the number one reason (besides great food) that a customer will make a return trip.

Type: White Paper

Sponsor: WAND Corporation




10 Ways to Make People Buy After You've Got Them Inside

While you are dependent in many ways on the activities of corporate marketing, no one knows your restaurants better than you do, so it's important you optimize your in-store signage and promotional areas to your advantage.

Type: White Paper

Sponsor: WAND Corporation


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FEATURES


5 ways to attract the under-tapped teen consumer

As the restaurant industry faces among the lowest annual revenues since 2008, the teen market represents a bright spot in future spending. For the restaurant that does it right, there's a goldmine waiting to be discovered.

What to learn from DC's pizza brand's fake news nightmare

The potentially brand-ending effects of rumor in the Internet age became painfully evident Sunday when a fake news report connected to Washington D.C's pizzeria, Comet Ping Pong, led to a gunman opening fire. The incident should serve as a lesson as to how and why brands need response plans in place.

Series part II: 5 key questions to ask about digital signage software

By Stuart Armstrong/ ComQi Group President When it comes to selecting a digital signage system and software for your food service operation, some features really should not be compromised. The fact is that every restaurant is different and has some...

A load of tasty restaurant LTOs tell veterans 'Thanks'

It's quite a week to be an American with tomorrow's presidential election and Friday's celebration of Veterans Day. Many restaurant brands are playing up this patriotic time with special promotions to honor both days.

Fast Casual Summit: 10 moves to maximize your manpower

A one-hour session on optimizing restaurant labor yielded many more hours worth of proven strategies to maximize the efforts of your workforce. This article focuses on the 10 ideas put forth in the session last month at the Fast Casual Executive Summit in Laguna Beach, California.

Restaurants offer not-so-spooky Halloween specials

Restaurants of all kinds are offering Halloween specials for young guests.

5 prep steps to maximize holiday restaurant business

Don’t look now, but the holiday season has, in the view of many, already started. For retailers, this is cash-or-crash time. For restaurant operators, this time of year presents a perfect opportunity to establish new connections and enhance old ones.

7 ways to "Wow" your customer base

Brands often over-think the process when they’re attempting to come up with great ways to "surprise and delight" their customers. It doesn't have to be complicated. In fact, it should be simple, easy to execute and customize, but always focused on the things that matter most to a customer.

Fast Casual Summit: Why being different is better for your brand

A restaurant's differences are its keys to greater value and desirability, says branding guru Sally Hogshead, CEO and founder of Fascinate.

How do millennials love thee? Let 'em count the ways

Millennials are a prime focal group for targeted marketing, a relatively untapped approach that marketers are slowly lining up to use for this age demographic. The reasoning for that is as close as the nearest statistical report for this group, which actually surpassed the number of the Baby Boomers last year.

Free books and fire truck-delivered pizza: Two pizza powerhouses show benefits of cause-based campaigns

Mega-chain pizza brands, Domino's and Pizza Hut, are pulling out all the stops this fall to show the world how the Big Pie Guys and Gals do marketing with a purpose.

RetailMeNot's latest marketing approach is one restaurateurs might want to consider

RetailMeNot is taking an interesting approach to product promotion that restaurateurs might not only find fun to review, but might also consider for themselves. The retail savings and promotion site’s new campaign revolves around a special big data-type of report...

Want social media success? Just EAT it

When it comes to social media success, it can be tough to remember that it's all about quality, over quantity in most cases. But the good news is, if you can learn to EAT it, you'll have that task accomplished. Read on, if you want to learn how.

3 steps to "wow-ing" customers with your loyalty program

Last year, Google released data showing that "near me" searches on their platform doubled between 2014 and 2015. According to this USA Today article, Google’s search ads marketing director interpreted that to mean "convenience often trumps brand loyalty." But this isn’t necessarily true across the board.

6 tips to get the most from your restaurant signage (Part 2)

Graphics and signage can make a significant difference to a restaurant’s connection with its customers. To that end then, we provide six tips on how to approach that topic to get the best results for your business.

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Attract more customers to your restaurant. Discover marketing ideas and tips to help your brand be top of mind the next time someone gets hungry.

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