Chuck E. Cheese's launches adult-friendly menu

At 10 Chuck E. Cheese locations throughout the Dallas/Ft. Worth area, the brand surprised moms with impromptu spa treatments, including massages and manicures as well as samples of new menu items.

FEATURES


Customers demand targeted, relevant marketing messages

When blended, data on purchases, frequency, preferences, social media activity forms a 360-degree customer profile that can be used to build a long-term relationship with your customers.

4 ways to win with in-store marketing

No matter what other problems your restaurant faces, if you can consistently get enough people in the door those problems ultimately will not matter. High traffic will almost always lead to higher profits.

How to increase revenue in your restaurant without sacrificing customer service

Finding ways to boost profitability while still retaining your customer base is quite possible: it’s just a matter of adding perceived value to your restaurant in the eyes of your customers.

Success pours from Buffalo Wild Wings' beer program

The surprising element of success at Buffalo Wild Wings is not just the restaurant's wings, according to CEO Sally Smith in her BAR Keynote Speech at the National Restaurant Association's 2015 show in Chicago.

The hidden benefit of SMS text marketing messages

Erin Levzow, Director of Digital and E-commerce at Wingstop, points out a key benefit of SMS promotions that you may have overlooked.

This gay-marriage thing isn't going away: what your restaurant needs to consider when taking a stance

With increasing support for and legalization of gay marriage among the majority of Americans, particularly millennials, it's worth considering how engaging in controversial issues like this one will impact your restaurant.

Pizza Hut executive discusses importance of mobile customer engagement

Baron Concors, Chief Digital Officer at Pizza Hut, discusses why it's important to think mobile first.

Extra! Extra! How the odd pairing of newspapers and pizza built a successful brand for Pizza Press

Extra! Extra! Read all about it! Read about how two seemingly unrelated concepts - pizza and newspapers - have merged together to create a brand experience at Pizza Press that feels timeless, yet modern.

From Guinness record setter to Oscars night: How Big Mama's is turning fame into fortune

How does a company capitalize on its fame and turn old news into something lasting and sustainable?

Small businesses don’t 'like' the new Facebook

Facebook finally adopted the publishing model of the old school media: If you want to publicize your business, you have to pay. Small business owners and restaurateurs will have to quickly re-evaluate their marketing plans for 2015.

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NEWS


Go Roma unveils new prototype

The fast casual Italian restaurant hopes to draw in new and old customers with a new look.

Old Chicago Pizza taps Belgian beer for Explorer Series

The series will feature selections from Brewery Ommegang and sister breweries Duvel, Brasserie D'Achouffe and Maredsous until the tap runs out.

Enplug gives restaurants free TVs for service switch

In correlation with the release of its new app, Enplug, creator of operating systems for displays in businesses, is giving away 20 free TVs to restaurants that sign up for the company's services.

20K free Domino's pizzas up to bat for MLB no-hitters

Domino's is offering free pizzas for every no-hitter through the end of the Major League Baseball season.

Old Chicago Pizza promotional tour honors regional food

Participating locations will feature specialty menu items representing signature dishes from New York City, Chicago and Southern California.

Heroes saluted with slices at Villa Italian Kitchen

Villa Enterprises, operator and franchisor of Villa Italian Kitchen, announced a promotion to honor all officers and military with a buy-one get-one-free Neapolitan Cheese pizza slice, at participating Villa locations nationwide June 15 to June 19, 2015.

Pizza Patron promotion driving lunch traffic

Dallas, Texas-based Pizza Patrón has launched its $3.99 large pepperoni lunch pizzas for a limited time.

Website connects restaurant industry to online marketplace

Pace Public Relations announced its newest client, The Restaurant Zone, a tech-startup designed to help restaurant owners, operators and workers.

California Pizza Kitchen Turns 30

​California Pizza Kitchen will celebrate its 30th anniversary on March 27.

Marco's celebrates National Spinach Day by fighting hunger

On Thursday, March 26, Marco’s Pizza is celebrating National Spinach Day by offering customers a free medium Grilled Chicken Florentine pizza for bringing a can of spinach to the store.

Free lunch when 16-beats-a-1 at Little Caesars Pizza

Little Caesars is offering basketball fans a chance at free lunch at participating restaurants on Monday, April 6, if any #16-seeded team beats a #1-seeded team in the games played on March 19 and 20 of the 2015 college men's basketball championship tournament.

Your Pie celebrates math with $3.14 discounts

Your Pie announced the brand’s 7th annual celebration of Pi(e) Day on March 14th.

Boston Pizza unveils documentary-style marketing campaign

Canada-based Boston Pizza unveiled a new brand positioning featuring the tagline ‘We’ll Make You A Fan’ that began Feb. 21 with a 30-second brand essence spot to introduce the campaign.

Domino's marketing to allow planning for 'influx of food and labor costs'

Deliver Media, a full-service marketing agency that serves numerous Domino’s locations nationwide, has implemented a new method to introduce five new creative designs each month for direct mail pieces.

When Brad Pitt and Ellen DeGeneres eat your pizza at the Oscars, you can probably try for world domination next

Since Ellen DeGeneres ordered pizza from Big Mama's & Papa's for herself and Hollywood elite such as Meryl Streep, Brad Pitt and Harrison Ford at the 2014 Oscars, the company's had an exciting year.

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