Franchisors want to maintain control of their brands, while franchisees often want to add a personal touch and a local feel to their marketing materials. Those viewpoints can work together to get the most out of an operation.
Mobile advertising, marketing and media are entering a new era of growth, spurred by increased consumer usage of mobile devices for media, content consumption and engagement with shopping, promotions, advertising and marketing.
Gurus from Smashburger, Dickey's Barbecue Pit, Detroit Red Wings, Domino's Pizza and Wingstop are among a hefty list of speakers and panelists offering expert insight at the annual event being held June 1 – June 3 in Dallas. Registration is open.
Even though some public health advocates have claimed the extension is a setback for public health, the good news is the delay gives food service operators, specifically the pizza industry, time to get it right.
Mobile interaction allows consumers to engage more naturally at times that are comfortable and appropriate for them and to share their experiences with others unable to be in the same physical location. It also enables deeper and more thoughtful two-way discussions than simple texting would ever invite on its own.