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Canada-based Boston Pizza unveiled a new brand positioning featuring the tagline ‘We’ll Make You A Fan’ that began Feb. 21 with a 30-second brand essence spot to introduce the campaign.
How does a company capitalize on its fame and turn old news into something lasting and sustainable?
Facebook finally adopted the publishing model of the old school media: If you want to publicize your business, you have to pay. Small business owners and restaurateurs will have to quickly re-evaluate their marketing plans for 2015.
Your app is an extension of your brand, and an app with sub-par design or functionality can do serious damage to that brand.
Restaurants are discovering the power of leveraging apps, loyalty programs and games to engage customers and drive traffic.
Getting noticed is a challenge, you have to offer something truly great and differentiate yourself in several ways, says CEO of Louisville-based Loui Loui's.
For independent operators, it's important to understand futures and have a good relationship with distributors and manufacturers to best manage food costs.
It's important to set the minimum purchase amount at a reasonable level so customers don’t get frustrated that they are never earning punches and thus feel like it’s not worth trying.
Pizza Hut wasn't the only concept to undergo a massive makeover this year; Sbarro, CiCi's, California Pizza Kitchen and Chuck E. Cheese's also all took a page from the 'Domino's playbook.'
Focusing on how diversity is presented on a company website provides an opportunity to reaffirm our industry’s commitment to reaching a multicultural workforce and customer base.
Millennials believe they simply don't have time to commit to a sit down 90-minute meal, so brands should deliver succinct experiences to help customers do more with limited time.
Deliver Media, a full-service marketing agency that serves numerous Domino’s locations nationwide, has implemented a new method to introduce five new creative designs each month for direct mail pieces.
Since Ellen DeGeneres ordered pizza from Big Mama's & Papa's for herself and Hollywood elite such as Meryl Streep, Brad Pitt and Harrison Ford at the 2014 Oscars, the company's had an exciting year.
Coca-Cola is partnering with Fishbowl to offer a portfolio of research and solutions that can empower its foodservice clients to develop and execute digital strategies.
Reward program solutions provider Paytronix Systems Inc. has announced the winners of its 2014 Paytronix Loyaltees Awards, recognizing brands for their use of the Paytronix Rewards platform.
Yum! Brands, parent company of KFC, Pizza Hut and Taco Bell, announced its World Hunger Relief effort raised $600 million in cash and food donations since 2007.
Domino's Pizza raised a record amount of donations for St. Jude Children's Research Hospital during the 2014 St. Jude 'Thanks and Giving' campaign.
Pizza Hut will reward select fans with free pizza for a year for sharing a photo on Twitter or Instagram of themselves dressed up while eating Pizza Hut Pizza in honor of the Academy Awards on Feb. 22.
Pizza Patrón launched its 'add jalapeños' campaign, LLORAR Y LLORAR, named after a song by Mexican singer Vicente Fernandez.
Montclair, California-based John's Incredible Pizza Company announced their 10th Anniversary will be celebrated with an anniversary party Feb. 24-26.
Nashville, Tennessee-based Hunt Brothers Pizza introduced its new "Mow Like a Pro" sweepstakes, which provides winners commercial-grade lawn care prizes from Exmark.
Pie Five, a fast casual pizza brand, swore in its new President of Pizza to office, Hunter Todd of Franklin, Tennessee, according to a company release.
E la Carte announced it has been named by Fast Company as one of the magazine's World's 50 Most Innovative Companies for 2015.
Valentine's Day deals range from heart-shaped food to a chance to win a trip for two.
David Stone of Waco, Texas is the winner of the Rosati’s Pizza sweepstakes, "What Lies Under The Pie" and will be awarded an all-expense paid trip to Naples, Italy,
From Canada to California, pizzerias are spreading the love with heart-shaped pizza promotions.
Attract more customers to your restaurant. Discover marketing ideas and tips to help your brand be top of mind the next time someone gets hungry.
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