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When blended, data on purchases, frequency, preferences, social media activity forms a 360-degree customer profile that can be used to build a long-term relationship with your customers.
No matter what other problems your restaurant faces, if you can consistently get enough people in the door those problems ultimately will not matter. High traffic will almost always lead to higher profits.
Finding ways to boost profitability while still retaining your customer base is quite possible: it’s just a matter of adding perceived value to your restaurant in the eyes of your customers.
The surprising element of success at Buffalo Wild Wings is not just the restaurant's wings, according to CEO Sally Smith in her BAR Keynote Speech at the National Restaurant Association's 2015 show in Chicago.
Erin Levzow, Director of Digital and E-commerce at Wingstop, points out a key benefit of SMS promotions that you may have overlooked.
With increasing support for and legalization of gay marriage among the majority of Americans, particularly millennials, it's worth considering how engaging in controversial issues like this one will impact your restaurant.
Baron Concors, Chief Digital Officer at Pizza Hut, discusses why it's important to think mobile first.
Extra! Extra! Read all about it! Read about how two seemingly unrelated concepts - pizza and newspapers - have merged together to create a brand experience at Pizza Press that feels timeless, yet modern.
How does a company capitalize on its fame and turn old news into something lasting and sustainable?
Facebook finally adopted the publishing model of the old school media: If you want to publicize your business, you have to pay. Small business owners and restaurateurs will have to quickly re-evaluate their marketing plans for 2015.
At 10 Chuck E. Cheese locations throughout the Dallas/Ft. Worth area, the brand surprised moms with impromptu spa treatments, including massages and manicures as well as samples of new menu items.
The fast casual Italian restaurant hopes to draw in new and old customers with a new look.
The series will feature selections from Brewery Ommegang and sister breweries Duvel, Brasserie D'Achouffe and Maredsous until the tap runs out.
In correlation with the release of its new app, Enplug, creator of operating systems for displays in businesses, is giving away 20 free TVs to restaurants that sign up for the company's services.
Domino's is offering free pizzas for every no-hitter through the end of the Major League Baseball season.
Participating locations will feature specialty menu items representing signature dishes from New York City, Chicago and Southern California.
Villa Enterprises, operator and franchisor of Villa Italian Kitchen, announced a promotion to honor all officers and military with a buy-one get-one-free Neapolitan Cheese pizza slice, at participating Villa locations nationwide June 15 to June 19, 2015.
Dallas, Texas-based Pizza Patrón has launched its $3.99 large pepperoni lunch pizzas for a limited time.
Pace Public Relations announced its newest client, The Restaurant Zone, a tech-startup designed to help restaurant owners, operators and workers.
California Pizza Kitchen will celebrate its 30th anniversary on March 27.
On Thursday, March 26, Marco’s Pizza is celebrating National Spinach Day by offering customers a free medium Grilled Chicken Florentine pizza for bringing a can of spinach to the store.
Little Caesars is offering basketball fans a chance at free lunch at participating restaurants on Monday, April 6, if any #16-seeded team beats a #1-seeded team in the games played on March 19 and 20 of the 2015 college men's basketball championship tournament.
Your Pie announced the brand’s 7th annual celebration of Pi(e) Day on March 14th.
Canada-based Boston Pizza unveiled a new brand positioning featuring the tagline ‘We’ll Make You A Fan’ that began Feb. 21 with a 30-second brand essence spot to introduce the campaign.
Deliver Media, a full-service marketing agency that serves numerous Domino’s locations nationwide, has implemented a new method to introduce five new creative designs each month for direct mail pieces.
Attract more customers to your restaurant. Discover marketing ideas and tips to help your brand be top of mind the next time someone gets hungry.