Pizza Patron drops large pizza price to $3.99 to gain new traffic

Starting Aug. 4, Pizza Patrón will offer $3.99 large pepperoni pizzas every Monday through Wednesday for a limited time. According to the company, the discount price's objective is to raise awareness and drive new traffic to stores during the typically...

FEATURES


Domino's digital volume keeping prices down

The volume growth from digital has offset increases in the price of cheese and pork.

Turning social media likes into restaurant traffic

Offer customers something, like a discount or a recipe, in return for their like.

How one restaurant concept leverages Yelp reviews for sales growth

Every star on a Yelp review leads to a 5 to 9-percent increase in revenue and First Watch uses the site as part of its business model.

Mobile CRM is a game changer that puts every restaurant on an even playing field

Heavy users of a brand do respond to rewards, but most customers prefer nuanced benefits, like special status as a VIP who gets access to private promotions.

A framework for measuring and monitoring mobile app loyalty

Even the most loyal customer evaluates every touch point and interaction with a business.

Restaurants fire up promos for Fourth of July holiday

From menu rollouts to marketing campaigns, some concepts are in the spirit.

The (half) year in review for the pizza segment

Digital ordering should make up more than half of sales for the bigger brands within the next year.

Reward and loyalty programs for your catering customers

Provide your customers with the option to select which program they prefer.

Millennials want more than brand familiarity

Younger consumers are willing to pay extra for products from companies with positive social, environmental impacts.

How Pie Five expanded using local marketing strategies

The brand examines sales and coupons to find out what works, and also leverages word-of-mouth messaging from loyal customers.

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NEWS


WFF launches campaign to advance women leaders

The Women's Foodservice Forum has launched the WFF 100K Strong Commitment Campaign, an industry-wide "call to action” to support the advancement of women leaders. "Women are significantly under-represented in C-suite and executive teams and we are asking the foodservice industry...

Blaze Pizza plans giveaway for South Dakota grand opening

Blaze Fast Fire'd Pizza will open its newest location July 31 in Rapid City, S.D., at the Rushmore Crossing Shopping Center. To celebrate, the company will give away free build-your-own pizzas Aug. 1 from 11 a.m.

Webinar will introduce beacon, geo-fencing basics for restaurants

Beacons can be powerful tools for reaching customers right outside a restaurant's front door, and getting them through the front door. A free live webinar sponsored by Splick.it and hosted by FastCasual.com will help restaurants understand beacons and geo-fencing and...

Papa John’s adds Cincinnati Bengals to NFL roster

Papa John’s Pizza today was named named as the "Official Pizza of the Cincinnati Bengals." According to a news release on Bengals.com, Papa John’s will now be served at Paul Brown Stadium and Bengals fans can take advantage of special...

Papa Murphy’s named a top digital marketing brand

Papa Murphy’s has been named as the No. 2 top digital marketer in the U.S.

Chicago’s Dimo’s Pizza publishes cookbook

Dimitri Syrkin-Nikolau, owner of Chicago’s Dimo’s Pizza, has launched a cookbook called "Revolutionary Pizza: Bold Pies that Will Change Your Life … and Dinner." The book was published this month by Page Street Publishing and is available for $19.99. "'Revolutionary...

Modern Apizza owner brings new concept to Sacramento

The Sacramento (Calif.) Convention Center, in conjunction with hospitality partner Classique Catering, a Centerplate company, has opened a new concept called Apizza. Classique Catering has tapped nationally-recognized pizza master Bill Pustari to create thin-crust pies featuring farm-to-fork ingredients.

Digital marketing provider secures $500K in capital for restaurant industry growth

Elevate Research Inc. announced today that it has secured $500,000 in seed capital to support its growth in the restaurant and retail industries.

Hunt Brothers concludes most successful racing promotion ever

Hunt Brothers Pizza has announced that Georgianne Bradbury, from Louisville, Ky., is the grand prize winner its ultimate race weekend package, including a meet-and-greet with No. 5 Hunt Brothers Pizza driver Kevin Harvick and JR Motorsports owner Dale Earnhardt Jr....

Pizza Hut creates a giant pizza thrower for Comic-Con attendees

In partnership with Paramount Pictures and the Teenage Mutant Ninja Turtles movie, set for an Aug. 8 debut, Pizza Hut will have a presence at Comic-Con International this week in San Diego.

PizzaRev celebrates Utah openings

Away We Dough Inc. has hosted a grand opening celebration for Utah’s first PizzaRev location in West Valley.

Villa Enterprises opens Food Hall by Villa at shopping outlet

Six of Villa Enterprises’ brands are now open at the Leesburg Corner Premium Outlets in Virginia, as part of the Food Hall by Villa. The concepts include Villa Italian Kitchen, Green Leaf’s, Bananas, South Philly Steaks & Fries, Far East...

Papa Murphy’s partnership supports Seattle area pediatric patients

Papa Murphy’s has partnered with CBS EcoMedia through its WellnessAd program to fund 24 Starlight Tablets for eight Seattle-area hospitals. According to a news release, Papa Murphy’s support to the Starlight Children’s Foundation will benefit an estimated 12,000 pediatric patients...

HipLogiq announces integration partnership with MailChimp

HipLogiq announced today a new partnership that will allow customers to integrate customer contact data gathered using its SocialCentiv tool directly into MailChimp. SocialCentiv users can listen on social media for customers seeking their product or service, reply and extend...

Pizza Patrón on pace for strongest sales year ever

Pizza Patrón announced today that first and second quarter total sales in 2014 exceeded expectations and are up 5.6 percent versus the same six-month period in the prior year. According to a news release, this number was achieved with 14...

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