Pizza Patron promotion driving lunch traffic

Dallas, Texas-based Pizza Patrón has launched its $3.99 large pepperoni lunch pizzas for a limited time.

FEATURES


The hidden benefit of SMS text marketing messages

Erin Levzow, Director of Digital and E-commerce at Wingstop, points out a key benefit of SMS promotions that you may have overlooked.

This gay-marriage thing isn't going away: what your restaurant needs to consider when taking a stance

With increasing support for and legalization of gay marriage among the majority of Americans, particularly millennials, it's worth considering how engaging in controversial issues like this one will impact your restaurant.

Pizza Hut executive discusses importance of mobile customer engagement

Baron Concors, Chief Digital Officer at Pizza Hut, discusses why it's important to think mobile first.

Extra! Extra! How the odd pairing of newspapers and pizza built a successful brand for Pizza Press

Extra! Extra! Read all about it! Read about how two seemingly unrelated concepts - pizza and newspapers - have merged together to create a brand experience at Pizza Press that feels timeless, yet modern.

From Guinness record setter to Oscars night: How Big Mama's is turning fame into fortune

How does a company capitalize on its fame and turn old news into something lasting and sustainable?

Small businesses don’t 'like' the new Facebook

Facebook finally adopted the publishing model of the old school media: If you want to publicize your business, you have to pay. Small business owners and restaurateurs will have to quickly re-evaluate their marketing plans for 2015.

Best practices for developing, deploying a mobile app for your brand

Your app is an extension of your brand, and an app with sub-par design or functionality can do serious damage to that brand.

How restaurants are using gamification to increase engagement in loyalty apps

Restaurants are discovering the power of leveraging apps, loyalty programs and games to engage customers and drive traffic.

How one independent pizzeria survived growing pains

Getting noticed is a challenge, you have to offer something truly great and differentiate yourself in several ways, says CEO of Louisville-based Loui Loui's.

Independent pizzerias leverage local ingredients, marketing to compete with big chains

For independent operators, it's important to understand futures and have a good relationship with distributors and manufacturers to best manage food costs.

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NEWS


Website connects restaurant industry to online marketplace

Pace Public Relations announced its newest client, The Restaurant Zone, a tech-startup designed to help restaurant owners, operators and workers.

California Pizza Kitchen Turns 30

​California Pizza Kitchen will celebrate its 30th anniversary on March 27.

Marco's celebrates National Spinach Day by fighting hunger

On Thursday, March 26, Marco’s Pizza is celebrating National Spinach Day by offering customers a free medium Grilled Chicken Florentine pizza for bringing a can of spinach to the store.

Free lunch when 16-beats-a-1 at Little Caesars Pizza

Little Caesars is offering basketball fans a chance at free lunch at participating restaurants on Monday, April 6, if any #16-seeded team beats a #1-seeded team in the games played on March 19 and 20 of the 2015 college men's basketball championship tournament.

Your Pie celebrates math with $3.14 discounts

Your Pie announced the brand’s 7th annual celebration of Pi(e) Day on March 14th.

Boston Pizza unveils documentary-style marketing campaign

Canada-based Boston Pizza unveiled a new brand positioning featuring the tagline ‘We’ll Make You A Fan’ that began Feb. 21 with a 30-second brand essence spot to introduce the campaign.

Domino's marketing to allow planning for 'influx of food and labor costs'

Deliver Media, a full-service marketing agency that serves numerous Domino’s locations nationwide, has implemented a new method to introduce five new creative designs each month for direct mail pieces.

When Brad Pitt and Ellen DeGeneres eat your pizza at the Oscars, you can probably try for world domination next

Since Ellen DeGeneres ordered pizza from Big Mama's & Papa's for herself and Hollywood elite such as Meryl Streep, Brad Pitt and Harrison Ford at the 2014 Oscars, the company's had an exciting year.

Coca-Cola, Fishbowl partnering to offer digital strategy solutions for restaurants

Coca-Cola is partnering with Fishbowl to offer a portfolio of research and solutions that can empower its foodservice clients to develop and execute digital strategies.

Paytronix recognizes brands for innovative loyalty programs

Reward program solutions provider Paytronix Systems Inc. has announced the winners of its 2014 Paytronix Loyaltees Awards, recognizing brands for their use of the Paytronix Rewards platform.

Yum! Brands raises more than $600M for hunger since 2007

Yum! Brands, parent company of KFC, Pizza Hut and Taco Bell, announced its World Hunger Relief effort raised $600 million in cash and food donations since 2007.

Domino's exceeds fundraising goals for St. Jude's

Domino's Pizza raised a record amount of donations for St. Jude Children's Research Hospital during the 2014 St. Jude 'Thanks and Giving' campaign.

Pizza Hut honors Academy Awards with free pizza promo

Pizza Hut will reward select fans with free pizza for a year for sharing a photo on Twitter or Instagram of themselves dressed up while eating Pizza Hut Pizza in honor of the Academy Awards on Feb. 22.

Pizza Patrón capitalizes on study linking spicy foods to higher testosterone, better sex

Pizza Patrón launched its 'add jalapeños' campaign, LLORAR Y LLORAR, named after a song by Mexican singer Vicente Fernandez.

John's Incredible Pizza celebrates 10 years with Ontario Reign

Montclair, California-based John's Incredible Pizza Company announced their 10th Anniversary will be celebrated with an anniversary party Feb. 24-26.

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