How one restaurant concept leverages Yelp reviews for sales growth

Every star on a Yelp review leads to a 5 to 9-percent increase in revenue and First Watch uses the site as part of its business model.

Mobile CRM is a game changer that puts every restaurant on an even playing field

Heavy users of a brand do respond to rewards, but most customers prefer nuanced benefits, like special status as a VIP who gets access to private promotions.

A framework for measuring and monitoring mobile app loyalty

Even the most loyal customer evaluates every touch point and interaction with a business.

Restaurants fire up promos for Fourth of July holiday

From menu rollouts to marketing campaigns, some concepts are in the spirit.

The (half) year in review for the pizza segment

Digital ordering should make up more than half of sales for the bigger brands within the next year.

Reward and loyalty programs for your catering customers

Provide your customers with the option to select which program they prefer.

Millennials want more than brand familiarity

Younger consumers are willing to pay extra for products from companies with positive social, environmental impacts.

How Pie Five expanded using local marketing strategies

The brand examines sales and coupons to find out what works, and also leverages word-of-mouth messaging from loyal customers.

Mobile apps are restaurant marketing’s future, not mobile websites

Apps must provide significant value and engagement to users, not just routes to ads or videos or other low-value ends.

5 steps to get more (raving) customer reviews

Seventy-nine percent of consumers trust online reviews as much as personal recommendations.

Why IT deserves a spot at the marketing table

In order to resonate with customers, applications and campaigns must be exciting, unique and useful.

Blaze Pizza plans to become a national player by targeting Millennials

The new Louisville, Ky., location will be ‘overstaffed’ to ensure guests are taken care of ‘no matter what.’

The top five Social Restaurant Podcasts

From using Google Glass for training, to cultivating a company culture without an office, Riggs looks at his favorite topics.

How to extend the brand experience beyond your restaurant's four walls

You have to commit to social media, spending time there and deeply engaging with your customers.

Keeping your restaurant guests 'hoppy'

Learn from an insider what the craft beer business can do for your restaurant brand.

Restaurant marketers: Fear of failure kills creativity

In order for a marketing strategy to be successful, the operations team has to execute.

Restaurant execs share successful mobile campaign stories

Brands execs are finding success from mobile campaigns by using gamification, loyalty, payments and other features.

Chuck E. Cheese's new virtual reality Ticketblaster feature

Chuck E. Cheese's teamed up with Reel FX for its Oculus Rift virtual reality content.

The top online ordering trends to help grow your restaurant

An online customer is more likely to re-order within 60 days than a walk-in customer, simply because the platform is more accessible.

Increase profits through menu engineering: Identify the big money

Well-engineered menus sell higher gross profit items that satisfy the consumer and add incremental gross profit dollars to the restaurant operator.

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