5 ways to attract the under-tapped teen consumer

As the restaurant industry faces among the lowest annual revenues since 2008, the teen market represents a bright spot in future spending. For the restaurant that does it right, there's a goldmine waiting to be discovered.

What to learn from DC's pizza brand's fake news nightmare

The potentially brand-ending effects of rumor in the Internet age became painfully evident Sunday when a fake news report connected to Washington D.C's pizzeria, Comet Ping Pong, led to a gunman opening fire. The incident should serve as a lesson as to how and why brands need response plans in place.

Series part II: 5 key questions to ask about digital signage software

By Stuart Armstrong/ ComQi Group President When it comes to selecting a digital signage system and software for your food service operation, some features really should not be compromised. The fact is that every restaurant is different and has some...

A load of tasty restaurant LTOs tell veterans 'Thanks'

It's quite a week to be an American with tomorrow's presidential election and Friday's celebration of Veterans Day. Many restaurant brands are playing up this patriotic time with special promotions to honor both days.

Fast Casual Summit: 10 moves to maximize your manpower

A one-hour session on optimizing restaurant labor yielded many more hours worth of proven strategies to maximize the efforts of your workforce. This article focuses on the 10 ideas put forth in the session last month at the Fast Casual Executive Summit in Laguna Beach, California.

Restaurants offer not-so-spooky Halloween specials

Restaurants of all kinds are offering Halloween specials for young guests.

5 prep steps to maximize holiday restaurant business

Don’t look now, but the holiday season has, in the view of many, already started. For retailers, this is cash-or-crash time. For restaurant operators, this time of year presents a perfect opportunity to establish new connections and enhance old ones.

7 ways to "Wow" your customer base

Brands often over-think the process when they’re attempting to come up with great ways to "surprise and delight" their customers. It doesn't have to be complicated. In fact, it should be simple, easy to execute and customize, but always focused on the things that matter most to a customer.

Fast Casual Summit: Why being different is better for your brand

A restaurant's differences are its keys to greater value and desirability, says branding guru Sally Hogshead, CEO and founder of Fascinate.

How do millennials love thee? Let 'em count the ways

Millennials are a prime focal group for targeted marketing, a relatively untapped approach that marketers are slowly lining up to use for this age demographic. The reasoning for that is as close as the nearest statistical report for this group, which actually surpassed the number of the Baby Boomers last year.

Free books and fire truck-delivered pizza: Two pizza powerhouses show benefits of cause-based campaigns

Mega-chain pizza brands, Domino's and Pizza Hut, are pulling out all the stops this fall to show the world how the Big Pie Guys and Gals do marketing with a purpose.

RetailMeNot's latest marketing approach is one restaurateurs might want to consider

RetailMeNot is taking an interesting approach to product promotion that restaurateurs might not only find fun to review, but might also consider for themselves. The retail savings and promotion site’s new campaign revolves around a special big data-type of report...

Want social media success? Just EAT it

When it comes to social media success, it can be tough to remember that it's all about quality, over quantity in most cases. But the good news is, if you can learn to EAT it, you'll have that task accomplished. Read on, if you want to learn how.

3 steps to "wow-ing" customers with your loyalty program

Last year, Google released data showing that "near me" searches on their platform doubled between 2014 and 2015. According to this USA Today article, Google’s search ads marketing director interpreted that to mean "convenience often trumps brand loyalty." But this isn’t necessarily true across the board.

6 tips to get the most from your restaurant signage (Part 2)

Graphics and signage can make a significant difference to a restaurant’s connection with its customers. To that end then, we provide six tips on how to approach that topic to get the best results for your business.

How using customer data will make you a better marketer

Marketing sometimes gets a bad rap as being immeasurable fluff, but no one can argue with marketing built on factual data that can also be measured.

Online or offline: Ways your restaurant can tap into Pokemon Go craze

In the annals of gaming history, this summer will go down as the summer of Pokemon Go. The augmented reality game has players worldwide out on the streets and everywhere else, attempting to catch Pokemon in just about every nook...

Remember the '70s? Mr. Gatti's does and wants you to, too

There's gold in those olden days for brands such as Mr. Gatti's that are finding nostalgia might be the best path into the future.

Big reasons why big data can vastly improve marketing efforts

We all know the big, failed product launches, especially those from companies known for marketing greatness like New Coke, the Arch Deluxe and Orbitz soda. And, of course, there’s lots of analysis out there about why they crashed and burned,...

5 great ways paid social ads can equal more restaurant reviews

It's no secret that online reviews can be very beneficial for a restaurant's reputation and business. But many restaurateurs are not aware that they can use paid social promotion to win reviews, making the most of the ad dollars you spend on Facebook, Instagram and Twitter.

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