From Guinness record setter to Oscars night: How Big Mama's is turning fame into fortune

How does a company capitalize on its fame and turn old news into something lasting and sustainable?

Small businesses don’t 'like' the new Facebook

Facebook finally adopted the publishing model of the old school media: If you want to publicize your business, you have to pay. Small business owners and restaurateurs will have to quickly re-evaluate their marketing plans for 2015.

Best practices for developing, deploying a mobile app for your brand

Your app is an extension of your brand, and an app with sub-par design or functionality can do serious damage to that brand.

How restaurants are using gamification to increase engagement in loyalty apps

Restaurants are discovering the power of leveraging apps, loyalty programs and games to engage customers and drive traffic.

How one independent pizzeria survived growing pains

Getting noticed is a challenge, you have to offer something truly great and differentiate yourself in several ways, says CEO of Louisville-based Loui Loui's.

Independent pizzerias leverage local ingredients, marketing to compete with big chains

For independent operators, it's important to understand futures and have a good relationship with distributors and manufacturers to best manage food costs.

How to choose the best rewards for your loyalty program

It's important to set the minimum purchase amount at a reasonable level so customers don’t get frustrated that they are never earning punches and thus feel like it’s not worth trying.

2014 on the menu: Specialty pizzas and menu overhauls

Pizza Hut wasn't the only concept to undergo a massive makeover this year; Sbarro, CiCi's, California Pizza Kitchen and Chuck E. Cheese's also all took a page from the 'Domino's playbook.'

Online cultural inclusiveness: Something for restaurant brands to think about

Focusing on how diversity is presented on a company website provides an opportunity to reaffirm our industry’s commitment to reaching a multicultural workforce and customer base.

Bringing millennials to your table

Millennials believe they simply don't have time to commit to a sit down 90-minute meal, so brands should deliver succinct experiences to help customers do more with limited time.

'Black Friday' a boon to restaurants, too

Mall-based restaurants can see a significant spike in sales around the holiday season, bolstered by high traffic volumes and consumers' desire for indulgence.

Social media expert: Restaurants need to get better at brand storytelling

The challenge is no longer having the biggest presence or most followers; now quality matters before activity.

How to get millennials to stay committed to your brand

If you can provide an affordable, healthy, flavorful solution on a consistent basis, millennials are going to prefer your brand.

Having a loyalty app will help increase your bottom line

Membership in loyalty programs is growing at a rate of 26.7 percent and loyalty programs can increase a brand’s market share by 20 percent.

How Papa Murphy's controlled record-high cheese prices in Q3

The company's CEO believes the company has the potential to triple its domestic footprint.

Sales, staff needed to execute successful catering program

If you want to move the needle, teach everyone in your organization how to sell.

Mobile payments: Where the consumers are going

To approach mobile payments, make sure your guests want it, that you have the right infrastructure in place and that you have a plan for the data you can collect.

Pizza Hut announces complete brand, menu overhaul

Changes include new crusts, drizzles, toppings, uniforms, website and more.

Four ways the game has changed for restaurant brands

Nimbleness, dynamic customer relationships, customization and millennial insights are all key to brand success, says FOCUS Brands CEO Steve DeSutter.

5 tips to promote upcoming events at your restaurant

Work with local businesses and non-profits to promote your restaurant’s event, tie them to your event theme and encourage a co-sponsorship.

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