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Start with a small menu and as you grow and learn what your customers are demanding, find a happy medium with menu size and what your kitchen can deliver.
Restaurants provided opportunity to join MasterCard and Stand Up to Cancer
Fast casual concepts lead the emergence of individual, customizable pizzas.
Loyalty gaming must be fun and simple, with rewards that link back to genuine in-restaurant experiences.
If a customer can't find your restaurant, they aren't going to eat there — make all of your contact info visible on every page, and that includes phone and full address.
The company required franchisees to add its gluten-free pizza this year, a response that came directly from guest demand.
Phew! I can't believe it's almost a month since this year's NRA Show (yeah, that one!) and the Marketing Executives Group meeting in Chicago. I love both events and have been a regular for the last three years.
Cody Pierce, Pizza Ranch’s vice president of Marketing, took the time to discuss with PizzaMarketplace why focusing on “seasonality” is important, what menu offerings are now on trend and why the company had to take a step back and look at its “brand definition effort.”
According to a new report from the National Restaurant Association, concepts are adding off-peak hours, off-premise business and retail options as differentiators.
To be most effective, communications have to be ongoing and not limited to when a customer dines.
Rewards Network's Megan Flynn discusses how important it is for restaurants to utilize a loyalty program that not only goes after new customers but also keeps old ones coming back. The company uses email, mobile apps, texts and one-to-one communication to attract and retain customers.
The hosts of GeekBeat.TV chat with Darnell Holloway of Yelp about how restaurant owners can use the customer reviews to attract and retain customers.
Concerns remain about how to turn all of that information into actionable items.
Mellow Mushroom Pizza Bakers has introduced a new limited-time menu, "High on Thai," available through July 14. The menu features the bold, spicy and sweet flavors of Thai cuisine. "Summer is the perfect time to enjoy both the freshest of...
Are restaurateurs catering to the trend of men doing more of the household management duties?
COO Mike Best says the company focused on upsell training and community branding efforts.
Sastry Penumarthy, with Punchh, talked at NRA about how important it is for restaurants to engage customers via mobile.
In Episode No. 3 of the Social Restaurant Podcast, I'm delighted to be joined by two amazing guests who have some of the deepest-rooted experience I've seen in using social media to gather meaningful, and actionable customer insights in a Fast Casual restaurant brand.
Some experts predict mobile payments to reach critical mass in three to five years.
You can create a great product but without marketing, it won't budge.
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