Pizza Ranch leverages mission, menu to differentiate itself

The company required franchisees to add its gluten-free pizza this year, a response that came directly from guest demand.

Everyone is a millennial, and engaging them is not an option!

Phew! I can't believe it's almost a month since this year's NRA Show (yeah, that one!) and the Marketing Executives Group meeting in Chicago. I love both events and have been a regular for the last three years.

Pizza Ranch's vice president of Marketing talks menu trends

Cody Pierce, Pizza Ranch’s vice president of Marketing, took the time to discuss with PizzaMarketplace why focusing on “seasonality” is important, what menu offerings are now on trend and why the company had to take a step back and look at its “brand definition effort.”

Report: Limited-service restaurants fighting harder for customers

According to a new report from the National Restaurant Association, concepts are adding off-peak hours, off-premise business and retail options as differentiators.

Engaged customers are 10 times more likely to visit a restaurant

To be most effective, communications have to be ongoing and not limited to when a customer dines.

A good loyalty program will bring back customers

Rewards Network's Megan Flynn discusses how important it is for restaurants to utilize a loyalty program that not only goes after new customers but also keeps old ones coming back. The company uses email, mobile apps, texts and one-to-one communication to attract and retain customers. 

GeekBeat.TV interviews Yelp exec

The hosts of GeekBeat.TV chat with Darnell Holloway of Yelp about how restaurant owners can use the customer reviews to attract and retain customers.

How can restaurant operators manage a world of 'big data?'

Concerns remain about how to turn all of that information into actionable items.

Mellow Mushroom introduces Thai-inspired menu

Mellow Mushroom Pizza Bakers has introduced a new limited-time menu, "High on Thai," available through July 14. The menu features the bold, spicy and sweet flavors of Thai cuisine. "Summer is the perfect time to enjoy both the freshest of...

An era of breadwinner moms

Are restaurateurs catering to the trend of men doing more of the household management duties?

How Boston's Pizza came out of the recession stronger

COO Mike Best says the company focused on upsell training and community branding efforts.

Why Millennials expect to be engaged via mobile

Sastry Penumarthy, with Punchh, talked at NRA about how important it is for restaurants to engage customers via mobile.  

Podcast: The right way to use 'Social Intelligence'

In Episode No. 3 of the Social Restaurant Podcast, I'm delighted to be joined by two amazing guests who have some of the deepest-rooted experience I've seen in using social media to gather meaningful, and actionable customer insights in a Fast Casual restaurant brand.

Consumers driving the need for restaurants to adopt mobile solutions

Some experts predict mobile payments to reach critical mass in three to five years.

Menu product development takes patience, collaboration

You can create a great product but without marketing, it won't budge.

Commentary: What you can learn from Panera's 'hidden menu'

Does having a secret menu make sense? The answer is, possibly.

Restaurant execs: Social media requires response, risk taking

While likes and followers are important, the key metric is if something is shared.

How to choose the right mobile marketing platform

Mobile marketing execs explain why their platforms are the best option to run your loyalty programs.

Attackers vs. defenders

Boldness counts when going after your competition's business.

Restaurant brands pitch in for Oklahoma tornado relief

Chains have been handing out food to victims and first responders, as well as directing their social fan base to relief organizations.

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