Hamburgers ... Pinot noir ... peanut butter-and-chocolate: What do they all have in common? They all have specific U.S. days of celebration when the brands that sell them work for free media and other event-based marketing. But do they work?
Computer code rarely lies, and the computer code inside the Pokemon Go game for mobile devices indicates that the Niantic Labs product already has McDonald's deeply embedded inside it. If it's true, McDonald's isn't ready to talk about it yet, though.
Midwestern gourmet pizza chain Minsky's got maximum promotional punch out of its 40th anniversary celebration with a campaign that not only permeated social media and did some good for communities around its Missouri and Kansas locations, but also connected customers to the chain in innovative ways.
All too often businesses, including restaurants, take an incomplete view of what sustainability entails and the investment necessary to generate a strong ROI. Restaurant owners and operators are increasingly looking at sustainability as a value proposition – and rightfully so.
The annual Harris Poll EquiTrends Restaurant Brands of the Year have been named as the result of the massive survey of Americans and restaurant preferences.
Pizza Hut and Cici's have rolled out bacon-stuffed crust pizzas.
By carefully vetting loyalty strategies and course correcting to improve results, restaurants can effectively interact with customers and create experiences that are truly memorable.
To honor their moms, consumers will spend $4.1 billion on special outings, such as lunch, brunch and dinner, and savvy restaurants are hoping to attract them with discounts.
The tax man cometh. One of Americans' least favorite days — income tax filing day — is Monday.
Gurus from Smashburger, Dickey's Barbecue Pit, Detroit Red Wings, Domino's Pizza and Wingstop are among a hefty list of speakers and panelists offering expert insight at the annual event being held June 1 – June 3 in Dallas. Registration is open.
Even though some public health advocates have claimed the extension is a setback for public health, the good news is the delay gives food service operators, specifically the pizza industry, time to get it right.
Mobile interaction allows consumers to engage more naturally at times that are comfortable and appropriate for them and to share their experiences with others unable to be in the same physical location. It also enables deeper and more thoughtful two-way discussions than simple texting would ever invite on its own.
Of Instagram's 40 million monthly users, 90 percent are Millennials.
March 14 might be best known as the annual celebration of everyone's favorite mathematical constant, but it's an important day for pizza lovers, too.
Restaurants are celebrating Leap Year this year with offers for "Leap Day" babies, those born on Feb. 29.
Restaurant owners invest in developing a distinctive name, logo, color scheme, and marketing model but often miss eight crucial aspects of branding.
The most successful fast casual establishments are leveraging mobile technology to forge stronger relationships with their customers.
Today's most powerful marketing tool for reaching this "instant gratification" audience is online advertising.
Though monetary value is crucial, millennials can incentivized to maintain loyalty participation through other means.
Attracting this picky generation now — before the stubbornness of old age sets in — is crucial.