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The company remains bullish on North China and is focused on shifting its marketing and menu strategies to support growth in the market.
Engaging digital signage can be a key differentiator in the customer experience by educating guests about menu items, driving craving, reducing perceived wait times, and more.
The trend is largely driven by millennials, who look at price value differently; they want it to be worth what they pay and they’re not willing to compromise on taste.
Beverages, micro-local, crowdsourcing and increased competition from nontraditional foodservice outlets are all expected to shape the restaurant landscape in 2015.
Topper’s Pizza CEO says Canadian consumers are becoming more adventurous with their orders.
Millennials expect your website to have more than just your location, hours of operation and phone number; they want to see your menu, reviews, promotions and photos.
Sixty-one percent of mobile users will simply leave a website that is not optimized for viewing on their device and will move on to competition.
HuHot's VP of Marketing shares how to get franchisees to weigh in on marketing decisions, and how to blend corporate standards with local store marketing techniques.
Voice ordering was also a highlight of Q3, with more than 200,000 voice orders placed despite no promotion of the platform since the June launch.
As the brand continues its turnaround strategy, it will launch a new advertising position in Q4 aimed at millennials.
The technology and food experience are now weighted equally in the eyes of the consumer, some experts say.
Having the ability to send relevant promotions, rewarding users with instant incentives and providing security thresholds are critical components.
The company expects its mobile site to launch by the end of this year and is investing 'seven figures' into additional digital initiatives.
Focusing on the creation of an experience that’s easy for the customer, instead of optimal for the brand, makes customers feel like VIPs.
Shaped by user-centric devices and the Great Recession, value-conscious millennials are looking for great experiences that are friction-free.
Apple Pay just demolished the payment value of a branded app, making it possible for consumers to pay without downloading your app by offering the ability to store a credit card and use it with any NFC-enabled device.
#CONNECTsummit14 included mobile innovation leaders from across the spectrum: tech, restaurant, retail.
Online ordering is the perfect way to remind students, parents and school administrators that you care about their needs by offering them a quick and value-oriented way to order their meals.
The word 'fresh' is the most powerful driver of menus because it has a connotation that it is real food being served.
Cutting costs by creating limited time offers or new menu items that scale down the serving of animal protein could be interesting to test with consumers.
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