Restaurants celebrating Leap Year with offers for 'Leap Day' babies

Restaurants are celebrating Leap Year this year with offers for "Leap Day" babies, those born on Feb. 29.

8 things no one tells you about protecting your brand's identity

Restaurant owners invest in developing a distinctive name, logo, color scheme, and marketing model but often miss eight crucial aspects of branding.

5 ways to boost the fast casual mobile experience

The most successful fast casual establishments are leveraging mobile technology to forge stronger relationships with their customers.

7 tips for running an awesome online ad campaign

Today's most powerful marketing tool for reaching this "instant gratification" audience is online advertising.

Researcher: Loyalty platforms a must for millennials

Though monetary value is crucial, millennials can incentivized to maintain loyalty participation through other means.

6 ways to attract millennials to your restaurant

Attracting this picky generation now — before the stubbornness of old age sets in — is crucial.

Word-of-mouth marketing: Is it still important?

Does anybody talk anymore? As we start 2016, we consistently see the introduction of new changes to our industry that prove that the pizza marketplace, like any other industry in the 21st century, is driven largely by technology, social media and digital advertising.

10 fresh restaurant marketing ideas for 2016

Today there are marketing techniques that won't break the bank and will help you save time. Use these restaurant marketing ideas to take your business to the next level in 2016.

Restaurateurs celebrate the season with holiday promotions: Part 2

Along with Santa Claus, bustling stores and visiting relatives, the holidays bring promotions — lots of them. Here's a look at Part 2 of our holiday promo round-up.

4 ideas for holiday pizza promotions

Pizza marketers need to get creative with their holiday promotions. Those who simply maintain the status quo will put themselves at a significant disadvantage.

Video: Pie Five VP shares strategy on connecting with millennials

Christina Coy, VP of marketing for Pie Five, discusses how the brand uses social media, YouTube and mobile marketing to connect and engage millennials.

Tips, advice on preparing the brand for unit expansion

Brand unit and location growth requires capital and resources, but there are some other critical aspects as well, according to several successful franchise and restaurant leaders.

4 for 15: 4 speakers, 15 minutes each, limitless knowledge

Three fast casual restaurant operators and other experts share their insights about the industry and how they've found success and value in it.

Building the brand culture: It’s all about empowering employees

Establishing a 'cult' philosophy in building a robust brand culture isn't a bad thing. In fact, it's one of several valuable and viable approaches.

Going beyond the discount with new approaches to spur brand loyalty

Fast casual operators want to reward guests with more than food. There are new loyalty program trends to attract new customers, boost revenues and provide memorable experiences for guests.

Email marketing is far from a dead marketing tool

Email is ubiquitous personally and professionally, which means email marketing is far from dead.

FCES15: Top 10 PR do's (and a few don'ts)

"Whatever I present to you is my PR moment," Nick Powills, CEO of No Limit Agency, said in opening his session at the Fast Casual Executive Summit in Miami.

FCES15: Beverage smarts: What’s on trend

Beverages are an important aspect of the consumer dining experience and play a critical part of a restaurant’s branding efforts. Being on trend is key to success, say experts.

FCES15: Why design is key to customer engagement

Design is a key aspect for the customer experience and plays directly into the "corporate soul" and building a relationship with customers.

Restaurants scaring up Halloween promotions

Several chains are celebrating Halloween with various promotions.

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