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HuHot's VP of Marketing shares how to get franchisees to weigh in on marketing decisions, and how to blend corporate standards with local store marketing techniques.
Voice ordering was also a highlight of Q3, with more than 200,000 voice orders placed despite no promotion of the platform since the June launch.
As the brand continues its turnaround strategy, it will launch a new advertising position in Q4 aimed at millennials.
The technology and food experience are now weighted equally in the eyes of the consumer, some experts say.
Having the ability to send relevant promotions, rewarding users with instant incentives and providing security thresholds are critical components.
The company expects its mobile site to launch by the end of this year and is investing 'seven figures' into additional digital initiatives.
Focusing on the creation of an experience that’s easy for the customer, instead of optimal for the brand, makes customers feel like VIPs.
Shaped by user-centric devices and the Great Recession, value-conscious millennials are looking for great experiences that are friction-free.
Apple Pay just demolished the payment value of a branded app, making it possible for consumers to pay without downloading your app by offering the ability to store a credit card and use it with any NFC-enabled device.
#CONNECTsummit14 included mobile innovation leaders from across the spectrum: tech, restaurant, retail.
Online ordering is the perfect way to remind students, parents and school administrators that you care about their needs by offering them a quick and value-oriented way to order their meals.
The word 'fresh' is the most powerful driver of menus because it has a connotation that it is real food being served.
Cutting costs by creating limited time offers or new menu items that scale down the serving of animal protein could be interesting to test with consumers.
With Apple's rollout of Apple Pay, now might be a good time for marketers to get to know Passbook.
Restaurants can sell snacks at premium profit margins and can be more exciting for guests than the traditional core menu.
Operators can now collect valuable information about their customers, find micro segments, create predictive analytics, and pass that value on.
The brand is aiming for 25 locations in the next year, including a debut in the Midwest and New York.
A selfie that includes your restaurant, food or drink is a perfect form of implied testimonial.
Thinking about plunging in to mobile marketing? Now is a great time, according to Jack Philbin, co-founder, president and CEO of Vibes and chairman of the Mobile Marketing Association.
Gift cards are a low-cost marketing tool that can help any size restaurant boost sales, order values and profit margins, and can deepen customer relationships.
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