FCES15: Why design is key to customer engagement

Design is a key aspect for the customer experience and plays directly into the "corporate soul" and building a relationship with customers.

Restaurants scaring up Halloween promotions

Several chains are celebrating Halloween with various promotions.

Pizza-by-the-slice: A reaction to the hyper-competitive pizza market

With ludicrous competition in the pizza industry — 73,000-plus unique U.S. pizza stores fight for more than $38 billion in annual sales — operators need to execute on any competitive advantage they can find, and quickly.

How to create gift cards, promos, badges inside your restaurant

Instead of paying a third-party company to create your restaurant’s gift cards, why not save money and have complete control by investing in an in-house card printer.

How location-based marketing helped Cousins Subs increase sales

The chain increased app downloads by 42 percent, increased mobile ordering traffic by 63 percent, and increased limited-time-only sales online and in-store for all locations by 19 percent compared to 2014.

Hungry Howie’s on ‘re-igniting’ brand image

Change is constant. That's true in the pizza business as it is anywhere. Hungry Howie's Pizza saw the need to change to remain competitive and did so by re-igniting their brand.

CONNECT: How to get your app into the hands of millennials

Millennials will only keep 20 apps on a phone so the challenge is creating one that makes the cut.

Why agile insights is the secret sauce of restaurant success

Rachel Schwartz of Crowdtap shares three ways that agile research tools aligned with millennials’ digital consumption habits can help QSR and fast casual brands get (and stay) ahead of the competition.

Customers demand targeted, relevant marketing messages

When blended, data on purchases, frequency, preferences, social media activity forms a 360-degree customer profile that can be used to build a long-term relationship with your customers.

4 ways to win with in-store marketing

No matter what other problems your restaurant faces, if you can consistently get enough people in the door those problems ultimately will not matter. High traffic will almost always lead to higher profits.

How to increase revenue in your restaurant without sacrificing customer service

Finding ways to boost profitability while still retaining your customer base is quite possible: it’s just a matter of adding perceived value to your restaurant in the eyes of your customers.

Success pours from Buffalo Wild Wings' beer program

The surprising element of success at Buffalo Wild Wings is not just the restaurant's wings, according to CEO Sally Smith in her BAR Keynote Speech at the National Restaurant Association's 2015 show in Chicago.

The hidden benefit of SMS text marketing messages

Erin Levzow, Director of Digital and E-commerce at Wingstop, points out a key benefit of SMS promotions that you may have overlooked.

This gay-marriage thing isn't going away: what your restaurant needs to consider when taking a stance

With increasing support for and legalization of gay marriage among the majority of Americans, particularly millennials, it's worth considering how engaging in controversial issues like this one will impact your restaurant.

Pizza Hut executive discusses importance of mobile customer engagement

Baron Concors, Chief Digital Officer at Pizza Hut, discusses why it's important to think mobile first.

Extra! Extra! How the odd pairing of newspapers and pizza built a successful brand for Pizza Press

Extra! Extra! Read all about it! Read about how two seemingly unrelated concepts - pizza and newspapers - have merged together to create a brand experience at Pizza Press that feels timeless, yet modern.

From Guinness record setter to Oscars night: How Big Mama's is turning fame into fortune

How does a company capitalize on its fame and turn old news into something lasting and sustainable?

Small businesses don’t 'like' the new Facebook

Facebook finally adopted the publishing model of the old school media: If you want to publicize your business, you have to pay. Small business owners and restaurateurs will have to quickly re-evaluate their marketing plans for 2015.

Best practices for developing, deploying a mobile app for your brand

Your app is an extension of your brand, and an app with sub-par design or functionality can do serious damage to that brand.

How restaurants are using gamification to increase engagement in loyalty apps

Restaurants are discovering the power of leveraging apps, loyalty programs and games to engage customers and drive traffic.

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