Increase profits through menu engineering: Identify the big money

Well-engineered menus sell higher gross profit items that satisfy the consumer and add incremental gross profit dollars to the restaurant operator.

3 reasons why the Starbucks app would fail at your restaurant

Without mobile ordering, customers only seem to care about mobile payment if you give them free coffee.

Patxi's takes a cue from customers to mark 10 years

Pizza concepts have added variety and have stepped up their quality of ingredients, CEO says.

Domino's digital sales flirt with 50 percent

Unlike other concepts, weather positively influenced the chain's business during Q1.

How to surprise and delight your loyal customers

Customers spend 15-20 percent more when they order online, so reward them for Web orders.

The personal touch

If you want to earn the public's trust and their business, you have to be transparent.

Pizza Hut approaching digital with 'high sense of urgency'

Despite a new product launch, U.S. sales were down 5 percent in Q1.

CONNECT 2014 Mobile Innovation Summit (preview)

The smartphone has revolutionized the way we communicate, search, shop, share, purchase and stay connected. What were only concepts 10 years ago are reality today.

Successful social media strategies rely on experimentation

Consumers want to see and share photos, particularly those that are relevant to the business.

Using technology to reach Millennials

A key finding of our first Millennial study was the mantra, "Useful is the new cool." In our follow up study, "Millennials as New Parents: The Rise of a New American Pragmatism," this mantra still applies, but with Millennial parents...

How to win more customers with gamification

If used right, gamification can foster greater efficiency and an overall improved customer experience.

Rosati's reflects on restaurant industry changes as it marks 50th anniversary

The brand has endured a major shift toward convenience and speed, but has maintained its values and recipes.

Minsky's experiencing 'exponential' sales growth since online ordering launch

The 15-unit brand wanted many of the same features the big chains offer, as consumers have come to expect them.

Stop that tweet! Millennials just like everyone else

The younger demographic trusts word of mouth, but considers 'digital word of mouth' the same as a call from mom.

Bring back emotional restaurant advertising

The current buzz in marketing is 'engagement' and the best way to achieve that is to strive for a bit of emotion.

April Fool's: Restaurant brands get in on the fun

Restaurant brands 'launch' clear coffee, a kale shake and an edible pizza box.

Podcast: Facebook's organic reach limits

In episode #003 of This Week in Restaurant Technologies, Brandon Hull and I discuss Facebook's organic reach limits. When was the last time you checked your Facebook analytics? My guess is that most of you have experienced some kind of...

WFF 2014: A view from the top

Get a look at what happened at the 2014 WFF's Leadership Conference.

How defining customer segments can help you maximize revenues

With new customers, you get one chance to make a good impression and get them to come back frequently.

Your Pie leverages popular promotion to improve operations

The 18-unit concept stocks and staffs in preparation of the one-day event, which nets a 300-percent sales jump.

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