Mobile apps are restaurant marketing’s future, not mobile websites

Apps must provide significant value and engagement to users, not just routes to ads or videos or other low-value ends.

5 steps to get more (raving) customer reviews

Seventy-nine percent of consumers trust online reviews as much as personal recommendations.

Why IT deserves a spot at the marketing table

In order to resonate with customers, applications and campaigns must be exciting, unique and useful.

Blaze Pizza plans to become a national player by targeting Millennials

The new Louisville, Ky., location will be ‘overstaffed’ to ensure guests are taken care of ‘no matter what.’

The top five Social Restaurant Podcasts

From using Google Glass for training, to cultivating a company culture without an office, Riggs looks at his favorite topics.

How to extend the brand experience beyond your restaurant's four walls

You have to commit to social media, spending time there and deeply engaging with your customers.

Keeping your restaurant guests 'hoppy'

Learn from an insider what the craft beer business can do for your restaurant brand.

Restaurant marketers: Fear of failure kills creativity

In order for a marketing strategy to be successful, the operations team has to execute.

Restaurant execs share successful mobile campaign stories

Brands execs are finding success from mobile campaigns by using gamification, loyalty, payments and other features.

Chuck E. Cheese's new virtual reality Ticketblaster feature

Chuck E. Cheese's teamed up with Reel FX for its Oculus Rift virtual reality content.

The top online ordering trends to help grow your restaurant

An online customer is more likely to re-order within 60 days than a walk-in customer, simply because the platform is more accessible.

Increase profits through menu engineering: Identify the big money

Well-engineered menus sell higher gross profit items that satisfy the consumer and add incremental gross profit dollars to the restaurant operator.

3 reasons why the Starbucks app would fail at your restaurant

Without mobile ordering, customers only seem to care about mobile payment if you give them free coffee.

Patxi's takes a cue from customers to mark 10 years

Pizza concepts have added variety and have stepped up their quality of ingredients, CEO says.

Domino's digital sales flirt with 50 percent

Unlike other concepts, weather positively influenced the chain's business during Q1.

How to surprise and delight your loyal customers

Customers spend 15-20 percent more when they order online, so reward them for Web orders.

The personal touch

If you want to earn the public's trust and their business, you have to be transparent.

Pizza Hut approaching digital with 'high sense of urgency'

Despite a new product launch, U.S. sales were down 5 percent in Q1.

CONNECT 2014 Mobile Innovation Summit (preview)

The smartphone has revolutionized the way we communicate, search, shop, share, purchase and stay connected. What were only concepts 10 years ago are reality today.

Successful social media strategies rely on experimentation

Consumers want to see and share photos, particularly those that are relevant to the business.

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