Word-of-mouth marketing: Is it still important?

Does anybody talk anymore? As we start 2016, we consistently see the introduction of new changes to our industry that prove that the pizza marketplace, like any other industry in the 21st century, is driven largely by technology, social media and digital advertising.

10 fresh restaurant marketing ideas for 2016

Today there are marketing techniques that won't break the bank and will help you save time. Use these restaurant marketing ideas to take your business to the next level in 2016.

Restaurateurs celebrate the season with holiday promotions: Part 2

Along with Santa Claus, bustling stores and visiting relatives, the holidays bring promotions — lots of them. Here's a look at Part 2 of our holiday promo round-up.

4 ideas for holiday pizza promotions

Pizza marketers need to get creative with their holiday promotions. Those who simply maintain the status quo will put themselves at a significant disadvantage.

Video: Pie Five VP shares strategy on connecting with millennials

Christina Coy, VP of marketing for Pie Five, discusses how the brand uses social media, YouTube and mobile marketing to connect and engage millennials.

Tips, advice on preparing the brand for unit expansion

Brand unit and location growth requires capital and resources, but there are some other critical aspects as well, according to several successful franchise and restaurant leaders.

4 for 15: 4 speakers, 15 minutes each, limitless knowledge

Three fast casual restaurant operators and other experts share their insights about the industry and how they've found success and value in it.

Building the brand culture: It’s all about empowering employees

Establishing a 'cult' philosophy in building a robust brand culture isn't a bad thing. In fact, it's one of several valuable and viable approaches.

Going beyond the discount with new approaches to spur brand loyalty

Fast casual operators want to reward guests with more than food. There are new loyalty program trends to attract new customers, boost revenues and provide memorable experiences for guests.

Email marketing is far from a dead marketing tool

Email is ubiquitous personally and professionally, which means email marketing is far from dead.

FCES15: Top 10 PR do's (and a few don'ts)

"Whatever I present to you is my PR moment," Nick Powills, CEO of No Limit Agency, said in opening his session at the Fast Casual Executive Summit in Miami.

FCES15: Beverage smarts: What’s on trend

Beverages are an important aspect of the consumer dining experience and play a critical part of a restaurant’s branding efforts. Being on trend is key to success, say experts.

FCES15: Why design is key to customer engagement

Design is a key aspect for the customer experience and plays directly into the "corporate soul" and building a relationship with customers.

Restaurants scaring up Halloween promotions

Several chains are celebrating Halloween with various promotions.

Pizza-by-the-slice: A reaction to the hyper-competitive pizza market

With ludicrous competition in the pizza industry — 73,000-plus unique U.S. pizza stores fight for more than $38 billion in annual sales — operators need to execute on any competitive advantage they can find, and quickly.

How to create gift cards, promos, badges inside your restaurant

Instead of paying a third-party company to create your restaurant’s gift cards, why not save money and have complete control by investing in an in-house card printer.

How location-based marketing helped Cousins Subs increase sales

The chain increased app downloads by 42 percent, increased mobile ordering traffic by 63 percent, and increased limited-time-only sales online and in-store for all locations by 19 percent compared to 2014.

Hungry Howie’s on ‘re-igniting’ brand image

Change is constant. That's true in the pizza business as it is anywhere. Hungry Howie's Pizza saw the need to change to remain competitive and did so by re-igniting their brand.

CONNECT: How to get your app into the hands of millennials

Millennials will only keep 20 apps on a phone so the challenge is creating one that makes the cut.

Why agile insights is the secret sauce of restaurant success

Rachel Schwartz of Crowdtap shares three ways that agile research tools aligned with millennials’ digital consumption habits can help QSR and fast casual brands get (and stay) ahead of the competition.

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