- WHITE PAPERS
Apple Pay just demolished the payment value of a branded app, making it possible for consumers to pay without downloading your app by offering the ability to store a credit card and use it with any NFC-enabled device.
#CONNECTsummit14 included mobile innovation leaders from across the spectrum: tech, restaurant, retail.
Online ordering is the perfect way to remind students, parents and school administrators that you care about their needs by offering them a quick and value-oriented way to order their meals.
The word 'fresh' is the most powerful driver of menus because it has a connotation that it is real food being served.
Cutting costs by creating limited time offers or new menu items that scale down the serving of animal protein could be interesting to test with consumers.
With Apple's rollout of Apple Pay, now might be a good time for marketers to get to know Passbook.
Restaurants can sell snacks at premium profit margins and can be more exciting for guests than the traditional core menu.
Operators can now collect valuable information about their customers, find micro segments, create predictive analytics, and pass that value on.
The brand is aiming for 25 locations in the next year, including a debut in the Midwest and New York.
A selfie that includes your restaurant, food or drink is a perfect form of implied testimonial.
Thinking about plunging in to mobile marketing? Now is a great time, according to Jack Philbin, co-founder, president and CEO of Vibes and chairman of the Mobile Marketing Association.
Gift cards are a low-cost marketing tool that can help any size restaurant boost sales, order values and profit margins, and can deepen customer relationships.
Uno fresco will leverage its brand equity to expand its footprint and harness customer loyalty.
With geo-triggered ordering, customers make their order in advance and the order gets pushed to the kitchen only when the customer walks in.
Mobile searches related to restaurants have a conversion rate of 90 percent with 64 percent converting within the hour.
The company is in the midst of a new POS rollout that is expected to drive labor efficiencies, speed of service and order accuracy.
The volume growth from digital has offset increases in the price of cheese and pork.
Offer customers something, like a discount or a recipe, in return for their like.
Every star on a Yelp review leads to a 5 to 9-percent increase in revenue and First Watch uses the site as part of its business model.
Heavy users of a brand do respond to rewards, but most customers prefer nuanced benefits, like special status as a VIP who gets access to private promotions.