- WHITE PAPERS
Facebook finally adopted the publishing model of the old school media: If you want to publicize your business, you have to pay. Small business owners and restaurateurs will have to quickly re-evaluate their marketing plans for 2015.
Your app is an extension of your brand, and an app with sub-par design or functionality can do serious damage to that brand.
Restaurants are discovering the power of leveraging apps, loyalty programs and games to engage customers and drive traffic.
Getting noticed is a challenge, you have to offer something truly great and differentiate yourself in several ways, says CEO of Louisville-based Loui Loui's.
For independent operators, it's important to understand futures and have a good relationship with distributors and manufacturers to best manage food costs.
It's important to set the minimum purchase amount at a reasonable level so customers don’t get frustrated that they are never earning punches and thus feel like it’s not worth trying.
Pizza Hut wasn't the only concept to undergo a massive makeover this year; Sbarro, CiCi's, California Pizza Kitchen and Chuck E. Cheese's also all took a page from the 'Domino's playbook.'
Focusing on how diversity is presented on a company website provides an opportunity to reaffirm our industry’s commitment to reaching a multicultural workforce and customer base.
Millennials believe they simply don't have time to commit to a sit down 90-minute meal, so brands should deliver succinct experiences to help customers do more with limited time.
Mall-based restaurants can see a significant spike in sales around the holiday season, bolstered by high traffic volumes and consumers' desire for indulgence.
The challenge is no longer having the biggest presence or most followers; now quality matters before activity.
If you can provide an affordable, healthy, flavorful solution on a consistent basis, millennials are going to prefer your brand.
Membership in loyalty programs is growing at a rate of 26.7 percent and loyalty programs can increase a brand’s market share by 20 percent.
The company's CEO believes the company has the potential to triple its domestic footprint.
If you want to move the needle, teach everyone in your organization how to sell.
To approach mobile payments, make sure your guests want it, that you have the right infrastructure in place and that you have a plan for the data you can collect.
Changes include new crusts, drizzles, toppings, uniforms, website and more.
Nimbleness, dynamic customer relationships, customization and millennial insights are all key to brand success, says FOCUS Brands CEO Steve DeSutter.
Work with local businesses and non-profits to promote your restaurant’s event, tie them to your event theme and encourage a co-sponsorship.
The company remains bullish on North China and is focused on shifting its marketing and menu strategies to support growth in the market.