Keeping your restaurant guests 'hoppy'

Learn from an insider what the craft beer business can do for your restaurant brand.

Restaurant marketers: Fear of failure kills creativity

In order for a marketing strategy to be successful, the operations team has to execute.

Restaurant execs share successful mobile campaign stories

Brands execs are finding success from mobile campaigns by using gamification, loyalty, payments and other features.

Chuck E. Cheese's new virtual reality Ticketblaster feature

Chuck E. Cheese's teamed up with Reel FX for its Oculus Rift virtual reality content.

The top online ordering trends to help grow your restaurant

An online customer is more likely to re-order within 60 days than a walk-in customer, simply because the platform is more accessible.

Increase profits through menu engineering: Identify the big money

Well-engineered menus sell higher gross profit items that satisfy the consumer and add incremental gross profit dollars to the restaurant operator.

3 reasons why the Starbucks app would fail at your restaurant

Without mobile ordering, customers only seem to care about mobile payment if you give them free coffee.

Patxi's takes a cue from customers to mark 10 years

Pizza concepts have added variety and have stepped up their quality of ingredients, CEO says.

Domino's digital sales flirt with 50 percent

Unlike other concepts, weather positively influenced the chain's business during Q1.

How to surprise and delight your loyal customers

Customers spend 15-20 percent more when they order online, so reward them for Web orders.

The personal touch

If you want to earn the public's trust and their business, you have to be transparent.

Pizza Hut approaching digital with 'high sense of urgency'

Despite a new product launch, U.S. sales were down 5 percent in Q1.

CONNECT 2014 Mobile Innovation Summit (preview)

The smartphone has revolutionized the way we communicate, search, shop, share, purchase and stay connected. What were only concepts 10 years ago are reality today.

Successful social media strategies rely on experimentation

Consumers want to see and share photos, particularly those that are relevant to the business.

Using technology to reach Millennials

A key finding of our first Millennial study was the mantra, "Useful is the new cool." In our follow up study, "Millennials as New Parents: The Rise of a New American Pragmatism," this mantra still applies, but with Millennial parents...

How to win more customers with gamification

If used right, gamification can foster greater efficiency and an overall improved customer experience.

Rosati's reflects on restaurant industry changes as it marks 50th anniversary

The brand has endured a major shift toward convenience and speed, but has maintained its values and recipes.

Minsky's experiencing 'exponential' sales growth since online ordering launch

The 15-unit brand wanted many of the same features the big chains offer, as consumers have come to expect them.

Stop that tweet! Millennials just like everyone else

The younger demographic trusts word of mouth, but considers 'digital word of mouth' the same as a call from mom.

Bring back emotional restaurant advertising

The current buzz in marketing is 'engagement' and the best way to achieve that is to strive for a bit of emotion.

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