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You have to commit to social media, spending time there and deeply engaging with your customers.
Learn from an insider what the craft beer business can do for your restaurant brand.
In order for a marketing strategy to be successful, the operations team has to execute.
Brands execs are finding success from mobile campaigns by using gamification, loyalty, payments and other features.
Chuck E. Cheese's teamed up with Reel FX for its Oculus Rift virtual reality content.
An online customer is more likely to re-order within 60 days than a walk-in customer, simply because the platform is more accessible.
Well-engineered menus sell higher gross profit items that satisfy the consumer and add incremental gross profit dollars to the restaurant operator.
Without mobile ordering, customers only seem to care about mobile payment if you give them free coffee.
Pizza concepts have added variety and have stepped up their quality of ingredients, CEO says.
Unlike other concepts, weather positively influenced the chain's business during Q1.
Customers spend 15-20 percent more when they order online, so reward them for Web orders.
If you want to earn the public's trust and their business, you have to be transparent.
Despite a new product launch, U.S. sales were down 5 percent in Q1.
Consumers want to see and share photos, particularly those that are relevant to the business.
A key finding of our first Millennial study was the mantra, "Useful is the new cool." In our follow up study, "Millennials as New Parents: The Rise of a New American Pragmatism," this mantra still applies, but with Millennial parents...
If used right, gamification can foster greater efficiency and an overall improved customer experience.
The brand has endured a major shift toward convenience and speed, but has maintained its values and recipes.
The 15-unit brand wanted many of the same features the big chains offer, as consumers have come to expect them.
The younger demographic trusts word of mouth, but considers 'digital word of mouth' the same as a call from mom.
The current buzz in marketing is 'engagement' and the best way to achieve that is to strive for a bit of emotion.