Unlocking the keys to a successful mobile campaign

New report sheds light on the increasing influence of mobile ads on limited-service restaurant consumers.

Sales systems for closing more restaurant catering business

To sell more restaurant catering, you have to solve your customers' problems; the experience needs to be seamless.

Competition, consumers driving the open-kitchen trend

Showing customers your ingredients and preparation processes provides a better connection with them, experts say.

Keys to effective marketing on a tight budget

Scott Anthony incentivizes his employees to spread the word about his pizzeria.

Looking for PR love -- in all the right places

Though restaurants know how to foster love and romance, many operators struggle with agency relationships.

A road map to opening a new restaurant

Bruno DiFabio says negotiating the lease while keeping a low profile is an important step when opening a concept.

Pizza Hut 'not competitive enough on value'

Pizza Hut's China business is reaping the benefits of an expanded breakfast daypart, and plans to test liquor sales.

Restaurant brands take advantage of marketing's biggest stage

From social media to TV spots, chains get creative for the most-watched Super Bowl in history.

5 things your restaurant’s mobile app must include [infographic]

Mobile innovations continue to grow at a staggering pace and to win the game, your brand's mobile app is going to need more than just a menu, nutritional information and restaurant locations.

Pizza concepts embrace New Year's resolutions with focus on healthier options

Vegan and gluten-free offerings have moved into the spotlight for some concepts.

How to productively address negative reviews about your restaurant

Take control by responding to complaints with compassion and addressing issues at the store level.

Schlotzsky’s Kelly Roddy on building restaurant brands

In episode #025 of the Social Restaurant Podcast, I talk with Kelly Roddy, CEO of Schlotzsky's Deli, an international franchise of more than 3,500 locations owned and operated by FOCUS Brands, Inc. Kelly brings an interesting and comprehensive paradigm on...

Domino's mandates store remodels by 2017

Many of the company's units are 17 years old and are inconsistent with the branding efforts in the past five years.

Pizza Hut unveils new 'fast casual' store prototypes

The new formats include pizza by the slice, digital menu boards, deck ovens and open seating.

Domino's Australia's marketing team gets transparent

Executive wants Domino's be the No. 1 QSR in 5 years time — not just in pizza.

The CMO's paradox

Seventy-two percent of consumers feel that online promotions or emails they receive don't speak to their interests.

Restaurant brands abandoning Flash websites

Flash's incompatibility with Apple products has contributed to its dwindling presence.

Pizza Hut: Mobile orders surpassing online orders

The brand's GPS-enabled feature will provide customers with local deals that may not be available nationwide.

Consumers have an appetite for mGifting

Once someone is mGifted a stored gift card, it is the ideal time to convert them into a consistent mobile user.

Pizza experts share crystal ball predictions for 2014

Mobile ordering, carry out/delivery, transparency and customer service are on the agenda.

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