IKEA's fast food intrusion

Meatballs have all of the characteristics to be an American menu hit.

Push marketing that turns people on, not off

Treating push marketing the way you handle TV and radio advertising will not work.

CEO: EMN8 rebrands to keep up with digital, international trends

The company's new loyalty service allows customers to engage with a brand across multiple channels.

Your Pie aims for 100 locations by 2015

Your Pie's brick oven is the focal point of each restaurant, and cooks pizzas and Panini bread in 7 to 10 minutes.

Papa John's stokes pizza's digital war

Papa John's claims that more than 45 percent of orders now come from ecommerce.

Chuck E. Cheese's brings focus back to birthday parties

The company is testing three new major attractions for kids, as well as a new token price structure.

7 ways your restaurant's website boosts your bottom line

Add keywords to reflect your niche; this attracts new people to your restaurant through generic searches.

Implement something unique into your restaurants

Jarrod Cooper, senior project manager at CMA, spoke on a panel about trends in restaurant architecture at the recent Fast Casual Executive Summit in New Orleans. He said it's important for brands to know what unique/interesting elements they want to...

Uno Chicago Grill engages customers with tabletop technology

Casual dining is the last space where customers give their credit card to someone who walks away with it.

Developing menus with Millennials in mind

Watch the video to learn what Millennials expect from restaurants.

The importance of brand rails at the Fast Casual Executive Summit

Ken Kimmel, co-founder of On the Spot Systems, a customer-satisfaction measurement company, and a former Dunkin' Donuts executive, talked to editor Cherryh Butler about the importance of knowing ones brand and operating within that definition. The conversation took place at the 2013 Fast Casual Executive Summit.

4 restaurant marketing keys for 2014 from the Fast Casual Executive Summit

Ellen Hartman, president and CEO of Hartman Public Relations, talked to senior editor Cherryh Butler at the 2013 Fast Casual Executive Summit. Hartman contributed a commentary for the 2014 Fast Casual State of the Industry Report.

Is your app ready for Apple's iOS7?

Apple's recent release of iOS 7 has several changes, and with any new software update, there are bound to be a few glitches. Since your restaurant's app is useless if it's not useful, it's important to make sure the upgrade...

Mobile is ideal for Millennials

When it comes to mobile marketing in fast casual restaurants, it's all about Millennials—at least that's the belief of several restaurant operators we listened to at last week's Fast Casual Executive Summit in New Orleans. A panel titled, "The Big...

Not so scary Halloween

Consumers spend a lot for Halloween; the key is to be creative and promote louder than your competition.

Fresh Brothers thinks outside the pizza box for innovation

Fresh Brothers chose King's Hawaiian bread for its sliders to put a bigger focus on the brand's signature meatballs.

CEO Roundtable: The success of your brand depends on your people

Oversaturation of concepts poses a threat from real estate to market share. 

What to consider with mobile ad purchasing

Mobile ads enable the advertiser to precisely target an audience through a variety of demographic characteristics.

Mobile websites made easy – tips and tricks for restaurant operators

62 percent of consumers are less likely to choose a restaurant if they can't read the menu on a mobile device

Millennials want to help your brand share its story

The 80 million-strong Millennial demographic currently accounts for about 21 percent of all consumer spending.

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