- WHITE PAPERS
If you want to earn the public's trust and their business, you have to be transparent.
Despite a new product launch, U.S. sales were down 5 percent in Q1.
Consumers want to see and share photos, particularly those that are relevant to the business.
A key finding of our first Millennial study was the mantra, "Useful is the new cool." In our follow up study, "Millennials as New Parents: The Rise of a New American Pragmatism," this mantra still applies, but with Millennial parents...
If used right, gamification can foster greater efficiency and an overall improved customer experience.
The brand has endured a major shift toward convenience and speed, but has maintained its values and recipes.
The 15-unit brand wanted many of the same features the big chains offer, as consumers have come to expect them.
The younger demographic trusts word of mouth, but considers 'digital word of mouth' the same as a call from mom.
The current buzz in marketing is 'engagement' and the best way to achieve that is to strive for a bit of emotion.
Restaurant brands 'launch' clear coffee, a kale shake and an edible pizza box.
In episode #003 of This Week in Restaurant Technologies, Brandon Hull and I discuss Facebook's organic reach limits. When was the last time you checked your Facebook analytics? My guess is that most of you have experienced some kind of...
Get a look at what happened at the 2014 WFF's Leadership Conference.
With new customers, you get one chance to make a good impression and get them to come back frequently.
The 18-unit concept stocks and staffs in preparation of the one-day event, which nets a 300-percent sales jump.
March is a great month to get things rolling after the usual slumps in January and February.
About 60 percent of customers at Kono's first U.S. location are reoccurring, and the brand has big expansion plans.
Foodservice operators should offer fewer menu choices and absolutely nail the execution in the kitchen.
Make your site as visible as possible through free mapping services, such as Google Places.
Denying that it happened is wrong; take responsibility.
Unexpected visits by the manager and/or owner may set the tone on performance expectations.