How to add the right beverages and desserts to the menu mix

Don't be bullied into doing something just because a competitor is doing it well.

How to get a customer to come back to your restaurant

The most successful small businesses get more than 60 to 70 percent of their customers coming back on a monthly basis.

Pizza Hut's WingStreet plans first national ad campaign

Pizza Hut China plans leverage the brand's momentum to grow its Casual and Home Services businesses.

5 ways to market your restaurant catering holiday program

The most valuable marketing tool available to you as a restaurant operator is your people; train them.

3 tips for responding to Yelp reviews

Sending a private message is like sending a personal email and is best used to thank patrons for writing a positive review.

Fun and games: Why restaurant customers respond to gamification apps

Gamification elements, like points and feedback, make us want to continue participating and engaging with the brand.

Project Pie founder finds a niche in fast casual pizza

James Markham doesn't predict a fast casual pizza bubble, but expects many concepts to struggle operationally in the long term.

Delivering more than pizza

With the holidays around the corner, think creatively about using delivery to achieve something great.

Solving the fake online review problem through mobile customer engagement

New York regulators have had enough of fake online customer reviews. Last week, Eric Schneiderman, the state’s attorney general, slapped 19 companies with $350,000 in penalties for mandating that employees and hired reviewers—many of whom had never even used their...

How tablets are changing the dining experience

Tableside tablet developers recently reported a month-to-month growth rate of 35 percent in adoption by restaurants.

Do you know your customer loyalty quotient?

Customers buy 20 percent more product and also accelerate purchase frequency by 20 percent when motivated by a reward.

Minimum wage strikes doing little harm to pizza brands

The minimum wage strikes permeating throughout the restaurant industry continue to grow, with employees in nearly 60 cities protesting right before Labor Day weekend. The heated debate has even carried over onto brands' social media pages, with supporters and dissenters...

Facebook: How to win at Facebook marketing

In this week's episode of the Social Restaurant Podcast, I interview Mike Gingerich — one of the leading strategists in teh Midwest focused on Facebook marketing for restaurants. He's the co-founder of Tabsite, a Facebook app development company that has...

Papa Murphy's prototype created to redefine Take 'N Bake

Digital menu boards are a key design feature in the brand's new store design.

How negative word-of-mouth marketing can help your brand

Negative comments indicate brand passion that can be turned into engagement.

Boost restaurant catering sales with a thoughtful beverage program

If you pass on offering a hot beverage lineup, then consider eliminating a morning catering program altogether.

Restaurants beef up mobile investments

A solid mobile presence — one that adds to the guest experience — is how brands will maintain relevancy.

5 things wrong with your mobile website

It will make a huge impact if you convert your menu out of the pdf format on your mobile site.

How Top That! won over the Millennial crowd

Customizable food, mobile and social marketing techniques are attracting the 18- to- 30-year-old crowd to the brand.

The pretzel bun male-only menu

A greater focus on male-driven products is an admission that salad sales have plateaued.

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