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Add keywords to reflect your niche; this attracts new people to your restaurant through generic searches.
Jarrod Cooper, senior project manager at CMA, spoke on a panel about trends in restaurant architecture at the recent Fast Casual Executive Summit in New Orleans. He said it's important for brands to know what unique/interesting elements they want to...
Casual dining is the last space where customers give their credit card to someone who walks away with it.
Watch the video to learn what Millennials expect from restaurants.
Ken Kimmel, co-founder of On the Spot Systems, a customer-satisfaction measurement company, and a former Dunkin' Donuts executive, talked to editor Cherryh Butler about the importance of knowing ones brand and operating within that definition. The conversation took place at the 2013 Fast Casual Executive Summit.
Ellen Hartman, president and CEO of Hartman Public Relations, talked to senior editor Cherryh Butler at the 2013 Fast Casual Executive Summit. Hartman contributed a commentary for the 2014 Fast Casual State of the Industry Report.
Apple's recent release of iOS 7 has several changes, and with any new software update, there are bound to be a few glitches. Since your restaurant's app is useless if it's not useful, it's important to make sure the upgrade...
When it comes to mobile marketing in fast casual restaurants, it's all about Millennials—at least that's the belief of several restaurant operators we listened to at last week's Fast Casual Executive Summit in New Orleans. A panel titled, "The Big...
Consumers spend a lot for Halloween; the key is to be creative and promote louder than your competition.
Fresh Brothers chose King's Hawaiian bread for its sliders to put a bigger focus on the brand's signature meatballs.
Oversaturation of concepts poses a threat from real estate to market share.
Mobile ads enable the advertiser to precisely target an audience through a variety of demographic characteristics.
62 percent of consumers are less likely to choose a restaurant if they can't read the menu on a mobile device
The 80 million-strong Millennial demographic currently accounts for about 21 percent of all consumer spending.
Don't be bullied into doing something just because a competitor is doing it well.
The most successful small businesses get more than 60 to 70 percent of their customers coming back on a monthly basis.
Pizza Hut China plans leverage the brand's momentum to grow its Casual and Home Services businesses.
The most valuable marketing tool available to you as a restaurant operator is your people; train them.
Sending a private message is like sending a personal email and is best used to thank patrons for writing a positive review.
Gamification elements, like points and feedback, make us want to continue participating and engaging with the brand.
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