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Restaurants can build habit and frequency through digitally driven, one-to-one marketing campaigns.
In episode #016 of the Social Restaurant Podcast, I talk with Scott Shaw, CEO and Founder of Fishbowl, a provider of marketing software and services to the restaurant industry. Scott is a visionary leader who spent 17 years spearheading three...
Meatballs have all of the characteristics to be an American menu hit.
Treating push marketing the way you handle TV and radio advertising will not work.
The company's new loyalty service allows customers to engage with a brand across multiple channels.
Your Pie's brick oven is the focal point of each restaurant, and cooks pizzas and Panini bread in 7 to 10 minutes.
Papa John's claims that more than 45 percent of orders now come from ecommerce.
The company is testing three new major attractions for kids, as well as a new token price structure.
Add keywords to reflect your niche; this attracts new people to your restaurant through generic searches.
Jarrod Cooper, senior project manager at CMA, spoke on a panel about trends in restaurant architecture at the recent Fast Casual Executive Summit in New Orleans. He said it's important for brands to know what unique/interesting elements they want to...
Casual dining is the last space where customers give their credit card to someone who walks away with it.
Watch the video to learn what Millennials expect from restaurants.
Ken Kimmel, co-founder of On the Spot Systems, a customer-satisfaction measurement company, and a former Dunkin' Donuts executive, talked to editor Cherryh Butler about the importance of knowing ones brand and operating within that definition. The conversation took place at the 2013 Fast Casual Executive Summit.
Ellen Hartman, president and CEO of Hartman Public Relations, talked to senior editor Cherryh Butler at the 2013 Fast Casual Executive Summit. Hartman contributed a commentary for the 2014 Fast Casual State of the Industry Report.
Apple's recent release of iOS 7 has several changes, and with any new software update, there are bound to be a few glitches. Since your restaurant's app is useless if it's not useful, it's important to make sure the upgrade...
When it comes to mobile marketing in fast casual restaurants, it's all about Millennials—at least that's the belief of several restaurant operators we listened to at last week's Fast Casual Executive Summit in New Orleans. A panel titled, "The Big...
Consumers spend a lot for Halloween; the key is to be creative and promote louder than your competition.
Fresh Brothers chose King's Hawaiian bread for its sliders to put a bigger focus on the brand's signature meatballs.
Oversaturation of concepts poses a threat from real estate to market share.
Mobile ads enable the advertiser to precisely target an audience through a variety of demographic characteristics.