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Negative comments indicate brand passion that can be turned into engagement.
If you pass on offering a hot beverage lineup, then consider eliminating a morning catering program altogether.
A solid mobile presence — one that adds to the guest experience — is how brands will maintain relevancy.
It will make a huge impact if you convert your menu out of the pdf format on your mobile site.
Customizable food, mobile and social marketing techniques are attracting the 18- to- 30-year-old crowd to the brand.
A greater focus on male-driven products is an admission that salad sales have plateaued.
Increased customer data means more opportunities to promote your brand.
Brands will move from out-discounting each other to focusing on value and experience.
Always respond to social media comments; engaging with your customers online encourages more comments and likes.
Corporate and franchisee teams should turn to social intelligence to examine their brand reputation and operational performance by location.
Many of us at Punchh once worked at Siebel Systems, a pioneer in the Customer Relationship Management market. Convincing large enterprises like banks and telcos to invest in CRM was a tough job back then.
It's not enough to just have functional and emotional products anymore; consumers want to participate.
There is a big difference in running restaurants and being a franchisor, Andrew says; you have to be able to teach both how to do it, and why.
"In my 36 years of doing this, I've never seen the bigger players at that low a price point," Schnatter said.
Loyalty incentives can lift customer visits on average by 12 to 44 percent.
Food production technologies are emerging to keep up with overpopulation and climate change concerns.
For merchants, the convergence of payments and marketing should bring in new customers, increase sales from existing customers and provide more customer data.
A refinement of the brand's pizza dough is projected to reduce annual costs by $1.2 million.
Sam & Louie's restaurant in Beatrice, Neb., has added a new pizza size — 14-inch — to the menu, a move prompted by customer requests. "We were missing that comparable 'large' size you get at other places which is your...
In a confusing picture, it seems that restaurant operators are feeling upbeat, but overall, the number of away-from-home eating occasions are slipping a bit.
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