- WHITE PAPERS
The most valuable marketing tool available to you as a restaurant operator is your people; train them.
Sending a private message is like sending a personal email and is best used to thank patrons for writing a positive review.
Gamification elements, like points and feedback, make us want to continue participating and engaging with the brand.
James Markham doesn't predict a fast casual pizza bubble, but expects many concepts to struggle operationally in the long term.
With the holidays around the corner, think creatively about using delivery to achieve something great.
New York regulators have had enough of fake online customer reviews. Last week, Eric Schneiderman, the state’s attorney general, slapped 19 companies with $350,000 in penalties for mandating that employees and hired reviewers—many of whom had never even used their...
Tableside tablet developers recently reported a month-to-month growth rate of 35 percent in adoption by restaurants.
Customers buy 20 percent more product and also accelerate purchase frequency by 20 percent when motivated by a reward.
The minimum wage strikes permeating throughout the restaurant industry continue to grow, with employees in nearly 60 cities protesting right before Labor Day weekend. The heated debate has even carried over onto brands' social media pages, with supporters and dissenters...
In this week's episode of the Social Restaurant Podcast, I interview Mike Gingerich — one of the leading strategists in teh Midwest focused on Facebook marketing for restaurants. He's the co-founder of Tabsite, a Facebook app development company that has...
Digital menu boards are a key design feature in the brand's new store design.
Negative comments indicate brand passion that can be turned into engagement.
If you pass on offering a hot beverage lineup, then consider eliminating a morning catering program altogether.
A solid mobile presence — one that adds to the guest experience — is how brands will maintain relevancy.
It will make a huge impact if you convert your menu out of the pdf format on your mobile site.
Customizable food, mobile and social marketing techniques are attracting the 18- to- 30-year-old crowd to the brand.
A greater focus on male-driven products is an admission that salad sales have plateaued.
Increased customer data means more opportunities to promote your brand.
Brands will move from out-discounting each other to focusing on value and experience.
Always respond to social media comments; engaging with your customers online encourages more comments and likes.