NFC technology will put the 'fast' back in 'fast food' (Commentary)

NFC adoption will accelerate in the restaurant industry in the form of payments, loyalty programs, customer reviews and more.

Chipotle embracing Adventure as a winning Millennial marketing strategy

Millennials seek adventure not only in their activities but in their eating. This month, Chipotle is launching its 20th anniversary treasure hunt titled, "Adventurrito." The 20-day-long treasure hunt began this week and consists of daily puzzles for followers to solve...

Are restaurant marketers ignoring Gen X?

Strategies have been geared toward the Boomers and the Millennials, but what about those of us in the middle?

How Rosati's Pizza onboarded a new catering program

The company is upgrading its catering channel, which now includes off-premise, start-to-finish customer service, systemwide training and separate branding efforts.

8 ways to keep your VIPs happy

They're your favorite customers and the ones who you instantly recognize when they walk into your store. You know these customers are important to your business, but did you know that these customers drive up to 80 percent of your...

Yum! Brands: Pizza Hut needs 'more consistent value messaging'

Same-store sales down 2 percent in U.S. business, but China's casual dining business is still growing strong.

Your Pie founder: Americans are tired of big pizza companies

Drew French hopes to take his 18-unit fast casual pizza concept national brand in the next two to five years and global within 10 years.

Fazoli's CEO accepts FastCasual.com's highest award

Carl Howard, CEO of Fazoli's, accepts his award during FastCasual.com's Top 100 Awards Banquet. Fazoli's was named No. 1 on the 2013 list of Fast Casual Top 100 Movers & Shakers.

10 start-up tips for restaurant operators

Start with a small menu and as you grow and learn what your customers are demanding, find a happy medium with menu size and what your kitchen can deliver.

MasterCard drives dining with a purpose

Restaurants provided opportunity to join MasterCard and Stand Up to Cancer

The pizza segment's menu trends of 2013 (so far)

Fast casual concepts lead the emergence of individual, customizable pizzas.

Game on: How restaurants can power up loyalty strategy

Loyalty gaming must be fun and simple, with rewards that link back to genuine in-restaurant experiences.

5 must-have features on a restaurant website

If a customer can't find your restaurant, they aren't going to eat there — make all of your contact info visible on every page, and that includes phone and full address.

Pizza Ranch leverages mission, menu to differentiate itself

The company required franchisees to add its gluten-free pizza this year, a response that came directly from guest demand.

Everyone is a millennial, and engaging them is not an option!

Phew! I can't believe it's almost a month since this year's NRA Show (yeah, that one!) and the Marketing Executives Group meeting in Chicago. I love both events and have been a regular for the last three years.

Pizza Ranch's vice president of Marketing talks menu trends

Cody Pierce, Pizza Ranch’s vice president of Marketing, took the time to discuss with PizzaMarketplace why focusing on “seasonality” is important, what menu offerings are now on trend and why the company had to take a step back and look at its “brand definition effort.”

Report: Limited-service restaurants fighting harder for customers

According to a new report from the National Restaurant Association, concepts are adding off-peak hours, off-premise business and retail options as differentiators.

Engaged customers are 10 times more likely to visit a restaurant

To be most effective, communications have to be ongoing and not limited to when a customer dines.

A good loyalty program will bring back customers

Rewards Network's Megan Flynn discusses how important it is for restaurants to utilize a loyalty program that not only goes after new customers but also keeps old ones coming back. The company uses email, mobile apps, texts and one-to-one communication to attract and retain customers. 

GeekBeat.TV interviews Yelp exec

The hosts of GeekBeat.TV chat with Darnell Holloway of Yelp about how restaurant owners can use the customer reviews to attract and retain customers.

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