- WHITE PAPERS
Consumers spend a lot for Halloween; the key is to be creative and promote louder than your competition.
Fresh Brothers chose King's Hawaiian bread for its sliders to put a bigger focus on the brand's signature meatballs.
Oversaturation of concepts poses a threat from real estate to market share.
Mobile ads enable the advertiser to precisely target an audience through a variety of demographic characteristics.
62 percent of consumers are less likely to choose a restaurant if they can't read the menu on a mobile device
The 80 million-strong Millennial demographic currently accounts for about 21 percent of all consumer spending.
Don't be bullied into doing something just because a competitor is doing it well.
The most successful small businesses get more than 60 to 70 percent of their customers coming back on a monthly basis.
Pizza Hut China plans leverage the brand's momentum to grow its Casual and Home Services businesses.
The most valuable marketing tool available to you as a restaurant operator is your people; train them.
Sending a private message is like sending a personal email and is best used to thank patrons for writing a positive review.
Gamification elements, like points and feedback, make us want to continue participating and engaging with the brand.
James Markham doesn't predict a fast casual pizza bubble, but expects many concepts to struggle operationally in the long term.
With the holidays around the corner, think creatively about using delivery to achieve something great.
New York regulators have had enough of fake online customer reviews. Last week, Eric Schneiderman, the state’s attorney general, slapped 19 companies with $350,000 in penalties for mandating that employees and hired reviewers—many of whom had never even used their...
Tableside tablet developers recently reported a month-to-month growth rate of 35 percent in adoption by restaurants.
Customers buy 20 percent more product and also accelerate purchase frequency by 20 percent when motivated by a reward.
The minimum wage strikes permeating throughout the restaurant industry continue to grow, with employees in nearly 60 cities protesting right before Labor Day weekend. The heated debate has even carried over onto brands' social media pages, with supporters and dissenters...
In this week's episode of the Social Restaurant Podcast, I interview Mike Gingerich — one of the leading strategists in teh Midwest focused on Facebook marketing for restaurants. He's the co-founder of Tabsite, a Facebook app development company that has...
Digital menu boards are a key design feature in the brand's new store design.