Majority of franchisees now believe social media effectiveness outweighs traditional ads

Franchise restaurant operators consider social media reviews and search engine rankings more important than traditional advertising and promotions and more than two-thirds (69 percent) are confident in their ability to manage their online activities, according to survey results announced this...

Pizza Hut adds field marketing partner

InnerWorkings Inc., a marketing supply chain company, announced that it signed a new multi-year agreement with Pizza Hut.

Domino’s Pizza launches online group ordering tool

Domino’s Pizza has launched a new online tool to make it easier for groups to place large orders. According to a news release, the Group Ordering Tool on dominos.com calculates an estimate of the number of pizzas needed to feed...

Blake Shelton takes the spotlight for Pizza Hut’s new BBQ pizzas

Pizza Hut has launched a new line of BBQ pizzas that were inspired by Grammy-nominated country musician Blake Shelton. The line includes Blake’s Smokehouse BBQ, Hawaiian BBQ and Honey BBQ Chicken. According to a news release, each pizza is now available for $11.

Restaurant industry’s No Kid Hungry campaign returns in September

September marks the return of Share Our Strength’s Dine Out For No Kid Hungry campaign, a restaurant-based cause-marketing program that raises money to fight childhood hunger. According to a news release, there are 16 million kids in the U.S. who struggle daily with hunger.

Pizza Fusion marks Earth Day with Arbor Day commitment

As part of its annual Earth Day campaign, Pizza Fusion will make a donation to the Arbor Day Foundation to help plant 1,000 trees. Each year, Pizza Fusion supports a different environmental non-profit as part of its Earth Day initiative. This year, the pizza chain pledged to plant one tree for every pizza sold on Earth Day.

Boston Pizza partners with children's organization

Boston Pizza Foundation Future Prospects has announced a commitment of $1 million throughout the next five years to the Rick Hansen Foundation. According to a news release, funding from BPF Future Prospects supports the Rick Hansen School Program, a national...

Restaurant concepts roll out the red carpet for Mom

With Mother's Day around the corner — May 11 for those who still need to come up with a gift idea — restaurant concepts are bracing for a busy day. Last year, the National Restaurant Association estimated that 80 million Americans dined out for the occasion. Plenty of brands are enticing consumers to stop by with Mom this weekend.

Marriott exec to share insights on hotel chain's fast casual concept

Lon Southerland, senior director, global food and beverage for Marriott International, will keynote the ninth annual Fast Casual Executive Summit, Oct. 12-14 in Denver. During his keynote, Southerland will describe how and why he chose to break from the standard...

Live Basil Pizza plans pizza giveaway to support homeless families

Live Basil Pizza is hosting free pizza day at all five of its Denver area locations on May 8 from 11 a.m. to 10 p.m.

Spin! Pizza's marketing manager earns recognition

Spin! Neapolitan Pizza Marketing Manager Tory Thaemert has been named the 2014 Young Direct Marketer of the Year by the Kansas City Direct Marketing Association. The award is given to a professional under age 32. According to a news release,...

Infographic: The top 5 places for in-store marketing messages

A new restaurant patron survey that identified the most compelling marketing messages and assets to drive repeat business and inspire recommendations found that messages about loyalty programs and events and specials are the strongest way to inspire repeat visits. In...

Fans will soon be able to order Pizza Hut via Hulu

Pizza Hut will soon feature an ad on the streaming website Hulu that will allow fans to order a meal without leaving the site. According to CNN, the service will connect Pizza Hut's online ordering system to Hulu's interactive advertising...

Pizza Hut offering 'Thoroughbread Sticks' for Kentucky Derby weekend

To celebrate the Kentucky Derby, this Saturday, Pizza Hut is temporarily changing the name of its breadsticks to "Thoroughbread Sticks." The Derby takes place in Pizza Hut parent company Yum! Brands' hometown of Louisville, Ky. During this week, customers can...

Chuck E. Cheese's grand opening event benefits children's hospital

Chuck E. Cheese's will open its brand new 14,200-square-foot family restaurant and gaming facility at Shackleford Crossing in Little Rock, Ark., on May 5, with a fundraiser benefiting Arkansas Children's Hospital. According to the company, on grand opening day, the...

Papa John's UK launches initiative to capture guest feedback

Papa John's UK has partnered with a customer engagement technology provider, Rant & Rave, to improve its customer experience. The program rolled out across the UK system this week and invites customers to share feedback at the point of delivery via text message. Recipients will be able to score their overall experience and provide more details.

Papa John's signs NBA's Paul George to push new sweet chili chicken pizza

Papa John's new sweet chili chicken pizza is being introduced to the masses by Indiana Pacers All–Star Paul George. George is starring in the brand's new commercial alongside CEO John Schnatter. "Paul has captured the hearts of NBA fans and we're happy to have him in the Papa John's family," Schnatter said in a news release.

Domino's launches iPad ordering app with 3-D pizza builder

Domino's Pizza today launched a new iPad ordering app with new features such as: a3-D custom pizza builder that uses the same technology as gaming and animation, according to the company; food photography that lets customers visualize their order; and...

Florida's Red Zone Pizza plans Jet Ski delivery during event

Boca Raton, Fla.-based Red Zone Pizza plans to deliver pizzas via Jet Ski to those attending Boca Bash April 27 starting at 10 a.m. According to a news release, this is the first time Red Zone has used this method...

Chuck E. Cheese's hosts first video contest

To celebrate Mother's Day, Chuck E. Cheese's has introduced its first ever video contest.

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