Research shows strong connection between restaurant ambiance and consumer appeal

New research from Technomic's Consumer Brand Metrics tool outlines how restaurant ambiance can affect consumers' value perceptions. The white paper titled "Setting the Stage: Consumer Assessments of Decor, Music and Atmosphere at Leading Restaurant Chains," finds that although ambiance can...

Domino's renews agency partnership with CP+B

Domino's Pizza has finalized a renewal agreement with its national agency of record, CP+B, through 2016. According to a news release, the partnership began in 2008. Domino's credits CP+B's "Pizza Turnaround" campaign in 2010 as the beginning of a "true...

CONNECT 2014 Mobile Innovation Summit announced for retail and restaurant industries

With a slogan of "Think Mobile First," Networld Media Group properties MobilePaymentsToday.com and RetailCustomerExperience.com will join forces to convene the fourth annual customer experience gathering. This year, the CONNECT 2014 Mobile Innovation Summit takes place August 18-20 at the Sofitel...

La Tagliatella marks 1-year US birthday with new dishes, promotions

Throughout March, European import La Tagliatella will celebrate its first birthday in the U.S. with its "30 Days of Delizioso" promotion, including new dishes and promotions. According to a news release, the specials include: March 3-9: $5 lunch menu.

Subway introduces its take on pizza

Subway has introduced its new line of "Flatizzas," a pizza-like offering served on a crispy flatbread. The Flatizzas are available in four varieties — cheese, pepperoni, veggie and spicy Italian. The cheese offering includes mozzarella cheese marinara sauce.

Papa John's names new ad agency

Papa John's has selected Grey as its new national advertising agency of record. According to a news release, Grey is charged with "evolving and freshening" Papa John's TV creative and all campaign communication elements, and integrating digital advertising and social...

Flippers Pizzeria promotes group menus for spring break crowds

Orlando, Fla.-based Flippers Pizzeria is now promoting group, per-person, all-inclusive menus as spring break and spring tourist crowds descend upon Florida. "We make it extremely convenient for all groups — student, corporate, family reunions, and more," Flippers' Marketing Director Kelly Pfister said in a news release.

Pizza Patrón LTO stirs controversy for some franchisees

Pizza Patrón has created a new LTO pizza that is creating controversy among some of its franchise partners. According to a news release, the new pizza, called La Ch!#gona, features approximately 90 slices of proprietary jalapeno stuffed pepperonis and diced...

Pizza Hut Canada creates 'Aphrocheesiac' gift for fans

Pizza Hut Canada has come up with a new, branded "gift" for its loyal fans — "Aphrocheesiac," a combination of parmesan and chili. The chain will gift 100 bottles of the creation starting Feb.

Pizza Patrón's triple-digit sales growth driven by 'aggressive' advertising

The San Antonio Pizza Patrón stores have announced January year-over-year comp sales growth of more than 325 percent. Pizza Patrón officials announced the numbers today for the franchise partners, S.A. Pizza Inc., who currently operate nine stores in San Antonio...

Mellow Mushroom taps into employee suggestions for new menu

Mellow Mushroom has crowdsourced its own employees to create a new menu. According to a news release, servers, bartenders, prep and line cooks from more than 160 Mellow Mushroom locations across the country created the menu, with homemade dishes such...

Report shows improvement in restaurants' marketing efforts

New data from Technomic's Consumer Brand Metrics shows there has been improvement in some chains' performance that may have been boosted by their marketing efforts throughout the year. According to a news releases, Consumer Brand Metrics demonstrates where consumer sentiment...

January proves to be a big month for online-to-offline pizza sales

According to new data from Denver-based Plink, an online-to-offline rewards provider, January proved to be a big month for pizza, driven in large part by the Super Bowl. As part of Plink's base — those who register a credit/debit card...

Domino's turns in record donation for St. Jude fundraiser

Domino's Pizza raised a record high amount of donations for St. Jude Children's Research Hospital during its 10th annual St.

Domino's Pizza tops list of pizza loyalists

Brand Keys today released its 18th annual Customer Loyalty Engagement Index, measuring customer loyalty in a variety of categories. According to the report, conducted by New York-based research and consulting group Brand Keys, the "interaction of mobile and socially networked-consumer...

NRA launches 'Extreme Digital Makeover' campaign

The National Restaurant Association has launched its "Extreme Digital Makeover" campaign geared toward members looking to expand their business online. Winners will receive access to various prizes designed to boost their restaurant's Web presence, text messaging, online ordering and local...

Hungry Howie's leverages Super Bowl to thank loyal fans

Southeast Michigan-based advertising agency, DBA Worldwide, helped create two halftime Super Bowl spots for Hungry Howie's based on the brand's "Howie's for Life" campaign. According to a news release, Hungry Howie's used those spots to thank loyal fans and rewarded...

Pizza Hut creates OKCupid profile for fans to pledge brand commitment

As part of Pizza Hut's "Commit to Greatness" campaign, the brand is seeking one-of-a-kind proposals from its fans via its new OkCupid profile. According to a news release, Pizza Hut receives more than 10,000 proposals every year via its social...

zpizza hosts Olympic-themed promotion

zpizza has kicked off its "Goin' for Gold" campaign, which runs through Feb. 23, in celebration of the 2014 Winter Olympics. According to a news release, the promotion features "healthier ingredients," such as 100-percent certified-organic flour and tomato sauce, 100-percent...

Jet's Pizza debuts heart-shaped pizzas

For the first time ever, Michigan-based Jet's Pizza will offer heart-shaped pizzas in celebration of Valentine's Day. The pizzas will be available now through Feb.

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