B2C mobile messaging company adds Apple Passbook platform

Outspoken, a B2C mobile messaging company, announced the expansion of its mobile marketing platform to support Apple's Passbook application. According to a news release, Outspoken's clients will now be able to send passes, including coupons, gift cards, boarding passes and...

NRA's Marketing Executive Group conference to focus on better branding

The National Restaurant Association's Marketing Executives Group will host its annual spring conference, May 14-16, at the Westin Michigan Avenue in Chicago just prior to the start of the annual Restaurant Show. The cost to attend MEG, which includes all...

Boston Pizza unveils Pizza Taco, Pizzaburger sliders

Boston Pizza has introduced new menu items, including the Pizza Taco, the Calzono and the Pizzaburger sliders. These offerings join the brand's original Pizzaburger, chicken club with a pizza dough bun, pizza bread and calzones. According to a news release,...

Pizza Hut hosting $10.99 Tax Day deal

To mark Tax Day, Pizza Hut is hosting an online deal April 15 in which guests can order a large pizza and one of three signature sides (breadsticks, Chocolate Dunkers or Cinnamon Sticks) for $10.99. Customers must enter the promo...

Domino's 'steps outside of comfort zone' with new specialty chicken

After a year of no new menu news, Domino's Pizza today introduced a specialty chicken line, featuring boneless chicken bites that are lightly breaded. The bites are available in four flavors: Crispy Bacon & Tomato; Spicy Jalapeno-Pineapple; Classic Hot Buffalo;...

Restaurant Neighbor and Faces of Diversity award winners named

The National Restaurant Association Educational Foundation announced its 2014 Restaurant Neighbor and Faces of Diversity American Dream award winners, who will be recognized at a gala on April 29 during the NRA's Public Affairs Conference in Washington, D.C. According to...

Pizza Patrón bucks debate over La Chingona with customer promo

In honor of Pizza Pizza Patrón's new (and controversial) LTO product launch, the La Chingona pizza, the brand is promoting a one-day inaugural event April 5 from 11 a.m. to midnight.

Washington Pizza Huts host fundraiser for mudslide victims

Following the mudslide and ongoing recovery efforts in Oso, Wash., Pizza Hut restaurants and other pizzerias from Western Washington have donated 50-percent of all sales from two days earlier this week to the victims. According to KBKW.com, one restaurant in...

ZinMobi brings pizza-focused mobile marketing software to North America

Ireland-based ZinMobi, a provider of mobile marketing software for pizza chains, has expanded its operations to North America. ZinMobi's technology requires no upfront investment and minimum continuing administration. The platform targets customers according to their purchase behavior, enabling pizza chains...

KC Pie Fives launch campaign for children's hospital

Kansas City, Mo.-based Pie Five Pizza restaurants have launched a campaign to raise money for Children's Mercy, an area hospital. Last year, the company donated $10,000 to the hospital from its grand opening fundraisers at two locations. This year's campaign...

Uncle Maddio's introduces money-back guarantee program

Uncle Maddio's Pizza Joint has introduced a new "Served with Love Guarantee." As part of this new initiative, if a customer isn't completely satisfied with an Uncle Maddio's experience, the brand will build a new pizza or offer a refund,...

Easy Ice now sponsoring Share our Strength

Easy Ice announced today that it is a local sponsor of Share our Strength's Taste of the Nation events in Washington, D.C., New York City, Miami and Baltimore. All proceeds from the events benefit Share Our Strength's No Kid Hungry...

Chuck E. Cheese's kicks off autism awareness campaign

Chuck E. Cheese's participated in Autism Speaks' Light It Up Blue global campaign this week, kicks off April, Autism Awareness Month. According to a news release, Light It Up Blue is a global initiative that kicks off Autism Awareness Month...

Hungry Howie's launches $5 lunch menu

Hungry Howie's Pizza has launched a new Ready to Go Lunch menu, with all items priced at $5. According to a news release, the menu includes: The new Pepperoni and Cheese Howie Roll Chicken Howie Roll Steak Howie Roll Two slices of Deep Dish Pizza and a 20-oz. Pepsi.

Hunt Brothers kicks off spring with new NASCAR promotion

Hunt Brothers Pizza has introduced a new 'Race to Win' sweepstakes, which runs now through May 31. Fans can enter to win the grand prize weekend package, which includes a meet-and-greet with No. 5 Hunt Brothers Driver Kevin Harvick and Jr Motorsports owner Dale Earnhardt Jr.

Domino's giving away free pizza for baseball no-hitters

Domino's Pizza has brought back its DomiNoNo promotion, which includes free pizza giveaways for each of the first two no-hitters to anyone registered on the Major League Baseball website, MLB.com. According to a news release, this will equate to about...

Adoption rates for restaurant loyalty programs lower than other industries

Despite an increased focus on loyalty apps and loyalty programs by many big-name restaurant brands in recent months, plenty of opportunities remain in the loyalty space. According to a new study from Deloitte, just 25 percent of consumers consider loyalty...

Restaurant category media spend up 5.2 percent in 2013

Expenditures for the 10 largest advertising categories grew 1.8 percent in 2013 and reached $88,334.1 million, led by retail. According to a news release from Kantar Media, the restaurant category — No.

Domino's New Zealand intros new Offers mobile app

To help consumers keep their coupons organized, Domino's New Zealand has introduced a new Offers mobile app. In a news release, Domino's New Zealand General Manager, Scott Bush, said the new Offers app gives customers access to all of the...

Pizza Patron: Si, se puede! to La Ch!#gona

Pizza Patrón has come under heavy fire for the name of its latest LTO pizza, La Ch!#gona. Despite public outcry from critics, resistance from some franchise partners and media censorship of its radio ads, the company is proceeding with the...

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