Chuck E. Cheese’s brings virtual reality technology to restaurants

Chuck E. Cheese's is adding Oculus Rift technology to its Ticket Blaster game for birthday party packages.

Domino’s increases focus on carryout business

From May 26 through June 1, Domino's Pizza is encouraging customers to use its carryout business by offering a weeklong $5.99 carryout special for large two-topping pizzas. "With the increase in customers thinking of Domino's when they want carryout, we...

Mellow Mushroom teams up with Sports Authority for promo

Mellow Mushroom Pizza Bakers has teamed up with Sports Authority to host a 90-second shopping spree contest. The promotion is being held in conjunction with the AJC Peachtree Road Race on June 8 in Mellow’s hometown of Atlanta. According to...

Al’s Beef and Nancy’s Pizza sign Mike Ditka as spokesperson

Chicago Bears legendary coach, player and current TV commentator Mike Ditka has been named as the new spokesperson for Chicago Franchise Systems Inc., parent company of Al’s Beef and Nancy’s Pizza restaurants. According to a news release, Ditka will support...

LevelUp, Zuppler partner to bridge gap in online ordering and mobile payments

In an effort to bridge the gap between online ordering and mobile payments, Conshohocken, Pa.-based Zuppler and Boston’s LevelUp have teamed up to provide next-generation mobile apps for restaurants. According to a news release, online ordering provider Zuppler and mobile...

Paytronix upgrades mobile features for restaurant platform

Paytronix Systems Inc. has added enhancements to the mobile and messaging aspects of its loyalty platform, geared toward the restaurant and retail industries. The system is now compatible with the latest iOS7 and Android 1 platforms.

Pie Five Pizza marks its debut in Virginia

On Friday, the Pie Five Pizza chain will open the doors to its newest restaurant, its first in Virginia, just outside of Richmond in Glen Allen. According to a news release, the new restaurant marks the first of eight units...

Majority of franchisees now believe social media effectiveness outweighs traditional ads

Franchise restaurant operators consider social media reviews and search engine rankings more important than traditional advertising and promotions and more than two-thirds (69 percent) are confident in their ability to manage their online activities, according to survey results announced this...

Pizza Hut adds field marketing partner

InnerWorkings Inc., a marketing supply chain company, announced that it signed a new multi-year agreement with Pizza Hut.

Domino’s Pizza launches online group ordering tool

Domino’s Pizza has launched a new online tool to make it easier for groups to place large orders. According to a news release, the Group Ordering Tool on dominos.com calculates an estimate of the number of pizzas needed to feed...

Blake Shelton takes the spotlight for Pizza Hut’s new BBQ pizzas

Pizza Hut has launched a new line of BBQ pizzas that were inspired by Grammy-nominated country musician Blake Shelton. The line includes Blake’s Smokehouse BBQ, Hawaiian BBQ and Honey BBQ Chicken. According to a news release, each pizza is now available for $11.

Restaurant industry’s No Kid Hungry campaign returns in September

September marks the return of Share Our Strength’s Dine Out For No Kid Hungry campaign, a restaurant-based cause-marketing program that raises money to fight childhood hunger. According to a news release, there are 16 million kids in the U.S. who struggle daily with hunger.

Pizza Fusion marks Earth Day with Arbor Day commitment

As part of its annual Earth Day campaign, Pizza Fusion will make a donation to the Arbor Day Foundation to help plant 1,000 trees. Each year, Pizza Fusion supports a different environmental non-profit as part of its Earth Day initiative. This year, the pizza chain pledged to plant one tree for every pizza sold on Earth Day.

Boston Pizza partners with children's organization

Boston Pizza Foundation Future Prospects has announced a commitment of $1 million throughout the next five years to the Rick Hansen Foundation. According to a news release, funding from BPF Future Prospects supports the Rick Hansen School Program, a national...

Restaurant concepts roll out the red carpet for Mom

With Mother's Day around the corner — May 11 for those who still need to come up with a gift idea — restaurant concepts are bracing for a busy day. Last year, the National Restaurant Association estimated that 80 million Americans dined out for the occasion. Plenty of brands are enticing consumers to stop by with Mom this weekend.

Marriott exec to share insights on hotel chain's fast casual concept

Lon Southerland, senior director, global food and beverage for Marriott International, will keynote the ninth annual Fast Casual Executive Summit, Oct. 12-14 in Denver. During his keynote, Southerland will describe how and why he chose to break from the standard...

Live Basil Pizza plans pizza giveaway to support homeless families

Live Basil Pizza is hosting free pizza day at all five of its Denver area locations on May 8 from 11 a.m. to 10 p.m.

Spin! Pizza's marketing manager earns recognition

Spin! Neapolitan Pizza Marketing Manager Tory Thaemert has been named the 2014 Young Direct Marketer of the Year by the Kansas City Direct Marketing Association. The award is given to a professional under age 32. According to a news release,...

Infographic: The top 5 places for in-store marketing messages

A new restaurant patron survey that identified the most compelling marketing messages and assets to drive repeat business and inspire recommendations found that messages about loyalty programs and events and specials are the strongest way to inspire repeat visits. In...

Fans will soon be able to order Pizza Hut via Hulu

Pizza Hut will soon feature an ad on the streaming website Hulu that will allow fans to order a meal without leaving the site. According to CNN, the service will connect Pizza Hut's online ordering system to Hulu's interactive advertising...

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