- WHITE PAPERS
Erin Levzow, Director of Digital and E-commerce at Wingstop, points out a key benefit of SMS promotions that you may have overlooked.
Baron Concors, Chief Digital Officer at Pizza Hut, discusses why it's important to think mobile first.
#CONNECTsummit14 included mobile innovation leaders from across the spectrum: tech, restaurant, retail.
With Apple's rollout of Apple Pay, now might be a good time for marketers to get to know Passbook.
Thinking about plunging in to mobile marketing? Now is a great time, according to Jack Philbin, co-founder, president and CEO of Vibes and chairman of the Mobile Marketing Association.
Chuck E. Cheese's teamed up with Reel FX for its Oculus Rift virtual reality content.
Jarrod Cooper, senior project manager at CMA, spoke on a panel about trends in restaurant architecture at the recent Fast Casual Executive Summit in New Orleans. He said it's important for brands to know what unique/interesting elements they want to...
Ken Kimmel, co-founder of On the Spot Systems, a customer-satisfaction measurement company, and a former Dunkin' Donuts executive, talked to editor Cherryh Butler about the importance of knowing ones brand and operating within that definition. The conversation took place at the 2013 Fast Casual Executive Summit.
Ellen Hartman, president and CEO of Hartman Public Relations, talked to senior editor Cherryh Butler at the 2013 Fast Casual Executive Summit. Hartman contributed a commentary for the 2014 Fast Casual State of the Industry Report.
Carl Howard, CEO of Fazoli's, accepts his award during FastCasual.com's Top 100 Awards Banquet. Fazoli's was named No. 1 on the 2013 list of Fast Casual Top 100 Movers & Shakers.
Cody Pierce, Pizza Ranch’s vice president of Marketing, took the time to discuss with PizzaMarketplace why focusing on “seasonality” is important, what menu offerings are now on trend and why the company had to take a step back and look at its “brand definition effort.”
Rewards Network's Megan Flynn discusses how important it is for restaurants to utilize a loyalty program that not only goes after new customers but also keeps old ones coming back. The company uses email, mobile apps, texts and one-to-one communication to attract and retain customers.
The hosts of GeekBeat.TV chat with Darnell Holloway of Yelp about how restaurant owners can use the customer reviews to attract and retain customers.
Sastry Penumarthy, with Punchh, talked at NRA about how important it is for restaurants to engage customers via mobile.
Creating brand fans out of Millennials -- consumers ages 18 to 34 -- is key for every restaurant's success.
Paul Price, CEO of Creative Realities, discusses how technology is getting better, cheaper and faster - and how the rate of change is accelerating, and why it is crucial for companies to be aware of the intersection of social and mobile.
Pizza Hut's new Hot Dog Stuffed Crust Pizza rolled out in Canada on Oct. 15. The combination features an Angus beef hot dog baked inside of Pizza Hut's stuffed crust. Each pizza comes with a Heinz Ketchup Dip and Squeeze...
At this year's Retail Customer Experience Executive Summit, attendees got to spend some time with Peter Vogel, CEO of Plink, a platform that allows shoppers to earn points and rewards by dining and shopping offline. Brands that have tested Plink...
Front Flip founder Sean Beckner talks about the new customer engagement platform created to help restaurant operators attract and retain guests. Front Flip was an exhibitor at the 2012 National Restaurant Association Restaurant, Hotel-Motel Show in Chicago.
Mohammad Khan, president and founder of ViVOtech, talked about the convenience of combining NFC technology with loyalty programs at the RAMP mobile payments conference in Chicago.