Everything Restaurants Need to Know About Digital Marketing

This free guide is packed with 50+ pages that covers all aspects of digital marketing and is a wealth of knowledge for any restaurant owner or operator.

Type: White Paper

Sponsor: Turnstyle Solutions




Best practices: Maintaining a cohesive brand across franchises

Brand consistency is the foundation of all franchises. Developing company-wide brand strategies is key to protecting the brand’s image which creates value for consumers and the franchisees.

Type: White Paper

Sponsor: Visualogistix




The Ultimate Guide to Restaurant Marketing

How do you stand out in an industry as competitive as the restaurant industry? A killer marketing strategy! This guide covers everything you restaurant needs to know about social media, digital marketing, SEO, and more!

Type: White Paper

Sponsor: TouchBistro


See More »

FEATURES


Pizza Hut digital leader Baron Concors talks mobile strategy, best practices

Baron Concors, Pizza Hut global chief digital officer, said the “focus on mobile is a focus on customer,” and that retailers must turn their mindset to becoming students of human behavior.

Online or offline: Ways your restaurant can tap into Pokemon Go craze

In the annals of gaming history, this summer will go down as the summer of Pokemon Go. The augmented reality game has players worldwide out on the streets and everywhere else, attempting to catch Pokemon in just about every nook...

Remember the '70s? Mr. Gatti's does and wants you to, too

There's gold in those olden days for brands such as Mr. Gatti's that are finding nostalgia might be the best path into the future.

Big reasons why big data can vastly improve marketing efforts

We all know the big, failed product launches, especially those from companies known for marketing greatness like New Coke, the Arch Deluxe and Orbitz soda. And, of course, there’s lots of analysis out there about why they crashed and burned,...

5 great ways paid social ads can equal more restaurant reviews

It's no secret that online reviews can be very beneficial for a restaurant's reputation and business. But many restaurateurs are not aware that they can use paid social promotion to win reviews, making the most of the ad dollars you spend on Facebook, Instagram and Twitter.

What's it worth to dress like me? About $8 million if you're Chick-fil-A

Chick-fil-A conducted its annual Cow Appreciation Day about a month ago, on July 12. If you're not familiar with this event, it's an annual rite at the chain where customers dress like cows to receive free entrees.

Restaurant kiosks serve up multiple demographics

QSR kiosks are all the rage these days, especially with McDonald's and other QSR giants jumping on the trend. Restaurant kiosks are now drawing in every demographic at a faster rate due to their ability to boost customer experience.

AI meets customer engagement: Creepy or necessary?

A new artificial intelligence platform promises to engage diners in a caring way with very little thought and effort from restaurant operators.

The good, the bad and the ugly about those food holidays

Hamburgers ... Pinot noir ... peanut butter-and-chocolate: What do they all have in common? They all have specific U.S. days of celebration when the brands that sell them work for free media and other event-based marketing. But do they work?

The Instagram advantage: Seven rules for putting this super-visual tool to work for you

Pictures and words and great hashtags — that's the world of Instagram. It's a world restaurateurs must know to engage today's customers. Here are some pointers.

Chick-fil-A app campaign analytics show just how big a win it was

You can drive consumers to your app, but you can't necessarily make them download it. This has been the perpetual problem for restaurants that want their guests to be intimately linked to their brands via smartphones. As difficult as it...

Where in the restaurant world will Pokemon GO, go?

Computer code rarely lies, and the computer code inside  the Pokemon Go game for mobile devices indicates that the Niantic Labs product already has  McDonald's deeply embedded inside it. If it's true, McDonald's isn't ready to talk about it yet, though.

Minsky's 40th anniversary a prime example of accomplishing a lot through one event

Midwestern gourmet pizza chain Minsky's got maximum promotional punch out of its 40th anniversary celebration with a campaign that not only permeated social media and did some good for communities around its Missouri and Kansas locations, but also connected customers to the chain in innovative ways.

Seeking a source of new summer business? Reach out to all those smartphone-addicted travelers

We love our smartphones. We love them so much that, according to a new poll, they are our favorite place to spend time while on vacation.

Snapchat campaigns capture a lot of dough for Virginia pizza chain

Ever thought of using that perpetual teenage social media favorite, Snapchat, in your social media marketing? Virginia-based Firenza certainly did, and the results have been very gratifying.

See More »

Marketing strategies and applications on Pizza Marketplace.

NEWS