The brand examines sales and coupons to find out what works, and also leverages word-of-mouth messaging from loyal customers.
Sastry Penumarthy, with Punchh, talked at NRA about how important it is for restaurants to engage customers via mobile.
The chain benefited from promoting innovation, such as its Big Dinner Box and new P'Zolo sandwiches.
Targeting young people online seems logical but older Americans have embraced technology, too, and want the benefits and ease of new devices and services.
While use of technology and social media among Millennials is legendary (they've never known a time that wasn't digital), new Hartman Group research finds that their relationships with brands is less definitive and, thus, fertile ground for creating brand affinity....
Game on! There are two great teams in the 2011 World Series. I am from Texas, "Go Rangers!"
Pizza and sports go hand and hand like pepperoni and cheese.
Restaurant owners and executives are constantly looking for the biggest bang for their buck when it comes to spreading the word about their restaurant. Getting new mouths in the door is an important step in growing the business, let alone the brand.
We know the place, or know of such a place. The quaint restaurant, locally owned by a couple; she's the chef, he runs the front.
Common wisdom in the restaurant industry says that 80 percent of a store's business comes from a three to five-mile radius. A second rule of thumb is that it is easier to increase business with existing customers than it is to win business from new ones.
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In June this year, I received a fun, albeit slightly daunting, invitation from Edward Sylvia, owner of Pizza by Certe’. Chef Ed, as he is affectionately known, challenged me to participate in an event called the NYC Pizza Run. In...
Chicago's Giordano's Famous Stuffed Pizza announced its expansion to the North Shore of the city in partnership with basketball legend Scottie Pippen.
The geo-location platform LiveDeal Inc. announced that it has launched in the Los Angeles market. The livedeal.com platform has been tested in Los Angeles in recent weeks, and has signed up hundreds of participating locations as of the official launch,...
Papa Murphy's has partnered with CBS EcoMedia Inc. to sponsor two WellnessAd advertising programs with the Starlight Children's Foundation for four Sacramento, Calif.-area hospitals: Shriners Hospitals for Children–Northern California, Sutter Medical Center, St.
San Francisco-based Patxi's Pizza announced that it has beaten its fundraising goal by 44 percent through its 52 Weeks of Giving Community Fundraising Program. Patxi's started the program in 2010 with the goal of providing community support to organizations who...
NYPD Pizza will host a toy drive to benefit Cardon Children's Medical Center in Mesa, Ariz. The toy drive will run through Dec.
The Mountain View, Calif.-based company Yub has launched what it said is the world's first offline affiliate network that enables merchants, retailers and restaurants to track consumers from online clicks through offline purchases, directly linking digital marketing spend to offline...
Mobile is playing increasingly dominant role in U.K. restaurant searches.
MOD Pizza announced the start of its "Spreading MODness" campaign, which will donate $1 from every pizza sold, in every MOD location, to local food banks and shelters. The campaign will run from Nov.
Zoom Media Inc. has partnered with the Boston Pizza chain across the province of Quebec.
Ontario-based Topper's Pizza has teamed up with the SickKids Foundation as part of the company's corporate social responsibility program. "As a family-run business with strong family values, it makes perfect sense to support a charitable organization that does so much...
Hunt Brothers Pizza will sponsor two of Richard Childress Racing's NASCAR Nationwide Series teams as well as the No. 29 NASCAR Sprint Cup Series team with Kevin Harvick through a multi-year partnership agreement that begins in 2012.
Hunt Brothers Pizza will be the primary sponsor for three NASCAR Nationwide Series races on the No.
Domino’s UK is the official eviction night partner for Big Brother, a reality television series that runs on Channel Five in England.The merchandising arrangement between Domino’s and Coca-Cola begins this week with the first eviction of a celebrity contestant from...
"Get your sea legs ready" is what Pizza Inn representatives told Ruston, La. resident Eugene Pangilinan, when they showed up at his house Aug.
Pizza Hut Australia has released an upgraded version of its iPhone mobile app that includes an augmented reality function. "By pointing the camera's phone in a certain direction, you can identify the location of your closest Pizza Hut," said Baron...
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Detroit-based Buddy's Pizza is celebrating its 65th anniversary with new pizzas flavors, including a tribute to Kid Rock and the Detroit Zoo, according to the Detroit News. The company now has about 500 employees and nine locations and has modeled...