The hidden benefit of SMS text marketing messages

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Erin Levzow, Director of Digital and E-commerce at Wingstop, points out a key benefit of SMS promotions that you may have overlooked.

FEATURES


Small businesses don’t 'like' the new Facebook

Facebook finally adopted the publishing model of the old school media: If you want to publicize your business, you have to pay. Small business owners and restaurateurs will have to quickly re-evaluate their marketing plans for 2015.

Getting back to your marketing roots

Although mobile and social media marketing have been hot industry topics for the past few years, you can’t have a strong digital showing without first developing a solid marketing campaign. At the 2014 Fast Casual Executive Summit, this panel dissected a variety of campaigns to see why some work and why some don’t.

How Pie Five expanded using local marketing strategies

The brand examines sales and coupons to find out what works, and also leverages word-of-mouth messaging from loyal customers.

Why Millennials expect to be engaged via mobile

Sastry Penumarthy, with Punchh, talked at NRA about how important it is for restaurants to engage customers via mobile.  

Pizza Hut named Brand of the Year for TV campaign

The chain benefited from promoting innovation, such as its Big Dinner Box and new P'Zolo sandwiches.

Waking up at 40,000 feet

Targeting young people online seems logical but older Americans have embraced technology, too, and want the benefits and ease of new devices and services.

Millennials' brand preferences shift due to household structures

While use of technology and social media among Millennials is legendary (they've never known a time that wasn't digital), new Hartman Group research finds that their relationships with brands is less definitive and, thus, fertile ground for creating brand affinity....

Are you in the game or sitting on the sidelines?

Game on! There are two great teams in the 2011 World Series. I am from Texas, "Go Rangers!" Pizza and sports go hand and hand like pepperoni and cheese.

The Net Promotor Motor

Restaurant owners and executives are constantly looking for the biggest bang for their buck when it comes to spreading the word about their restaurant. Getting new mouths in the door is an important step in growing the business, let alone the brand.

How Domino's, Shake Shake used 'quality' to galvanize brands

We know the place, or know of such a place. The quaint restaurant, locally owned by a couple; she's the chef, he runs the front.

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NEWS


Phoenix Marketing Associates selected by Sanfratello's Pizza for PR and Marketing

Chicago’s South Side pizzeria, Sanfratello’s Pizza, retains Phoenix Marketing Associates as agency of record in Arizona.

Boston Pizza unveils documentary-style marketing campaign

Canada-based Boston Pizza unveiled a new brand positioning featuring the tagline ‘We’ll Make You A Fan’ that began Feb. 21 with a 30-second brand essence spot to introduce the campaign.

Domino's marketing to allow planning for 'influx of food and labor costs'

Deliver Media, a full-service marketing agency that serves numerous Domino’s locations nationwide, has implemented a new method to introduce five new creative designs each month for direct mail pieces.

Pizza Hut honors Academy Awards with free pizza promo

Pizza Hut will reward select fans with free pizza for a year for sharing a photo on Twitter or Instagram of themselves dressed up while eating Pizza Hut Pizza in honor of the Academy Awards on Feb. 22.

Pizza Patrón capitalizes on study linking spicy foods to higher testosterone, better sex

Pizza Patrón launched its 'add jalapeños' campaign, LLORAR Y LLORAR, named after a song by Mexican singer Vicente Fernandez.

Hunt Brothers Pizza launches commercial-grade lawn care giveaway

Nashville, Tennessee-based Hunt Brothers Pizza introduced its new "Mow Like a Pro" sweepstakes, which provides winners commercial-grade lawn care prizes from Exmark.

Jet's hearts you, Papa John's is sweet on you and Donato's is hot for you

Warmth, sweetness and love could best sum up last week's new menu items.

Americans will gobble up 1.25 billion chicken wings during the Super Bowl [infographic]

Most of those wings will be consumed in restaurants. The National Chicken Council estimates that of the wings eaten during the Super Bowl, 75 percent will come from food service outlets and 25 percent from retail grocery stores.

Papa John's rolls out New Years' BOGO

Papa John's customers who order any large pizza at regular menu price will receive another large one-topping pizza free now through January 28.

Hunt Brothers Pizza revs up for another season as Harvick sponsor

This is Hunt Brothers Pizza's eighth consecutive year as a NASCAR sponsor and fifth partnered with Harvick.

Operators donate pizzas to children’s hospitals

To mark National Cheese Pizza Day last week, operators from a variety of chains and all members of the American Pizza Community donated free pizzas to children’s hospitals across the US.

Pizza Hut and ICFLIX go to the movies

Pizza Hut and ICFLIX have joined up to bring dinner and a movie to countries across the Middle East starting August 15th.

Giordano's partners with basketball legend Scottie Pippen

Chicago's Giordano's Famous Stuffed Pizza announced its expansion to the North Shore of the city in partnership with basketball legend Scottie Pippen.

LiveDeal goes live in LA

The geo-location platform LiveDeal Inc. announced that it has launched in the Los Angeles market. The livedeal.com platform has been tested in Los Angeles in recent weeks, and has signed up hundreds of participating locations as of the official launch,...

Papa Murphy's teams with CBS EcoMedia to help Sacramento hospitals

Papa Murphy's has partnered with CBS EcoMedia Inc. to sponsor two WellnessAd advertising programs with the Starlight Children's Foundation for four Sacramento, Calif.-area hospitals: Shriners Hospitals for Children–Northern California, Sutter Medical Center, St.

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Marketing strategies and applications on Pizza Marketplace.