How do you stand out in an industry as competitive as the restaurant industry? A killer marketing strategy! This guide covers everything you restaurant needs to know about social media, digital marketing, SEO, and more!
In the annals of gaming history, this summer will go down as the summer of Pokemon Go. The augmented reality game has players worldwide out on the streets and everywhere else, attempting to catch Pokemon in just about every nook...
We all know the big, failed product launches, especially those from companies known for marketing greatness like New Coke, the Arch Deluxe and Orbitz soda. And, of course, there’s lots of analysis out there about why they crashed and burned,...
It's no secret that online reviews can be very beneficial for a restaurant's reputation and business. But many restaurateurs are not aware that they can use paid social promotion to win reviews, making the most of the ad dollars you spend on Facebook, Instagram and Twitter.
Chick-fil-A conducted its annual Cow Appreciation Day about a month ago, on July 12. If you're not familiar with this event, it's an annual rite at the chain where customers dress like cows to receive free entrees.
QSR kiosks are all the rage these days, especially with McDonald's and other QSR giants jumping on the trend. Restaurant kiosks are now drawing in every demographic at a faster rate due to their ability to boost customer experience.
Hamburgers ... Pinot noir ... peanut butter-and-chocolate: What do they all have in common? They all have specific U.S. days of celebration when the brands that sell them work for free media and other event-based marketing. But do they work?
You can drive consumers to your app, but you can't necessarily make them download it. This has been the perpetual problem for restaurants that want their guests to be intimately linked to their brands via smartphones. As difficult as it...
Computer code rarely lies, and the computer code inside the Pokemon Go game for mobile devices indicates that the Niantic Labs product already has McDonald's deeply embedded inside it. If it's true, McDonald's isn't ready to talk about it yet, though.
Midwestern gourmet pizza chain Minsky's got maximum promotional punch out of its 40th anniversary celebration with a campaign that not only permeated social media and did some good for communities around its Missouri and Kansas locations, but also connected customers to the chain in innovative ways.