How do you stand out in an industry as competitive as the restaurant industry? A killer marketing strategy! This guide covers everything you restaurant needs to know about social media, digital marketing, SEO, and more!
More than 1 billion smart phones will be in use across the globe by 2015, according to technology research firm IDC. For restaurant operators, the proliferation of smart phone use will continue to provide innovative approaches to guest marketing and loyalty.
Hamburgers ... Pinot noir ... peanut butter-and-chocolate: What do they all have in common? They all have specific U.S. days of celebration when the brands that sell them work for free media and other event-based marketing. But do they work?
You can drive consumers to your app, but you can't necessarily make them download it. This has been the perpetual problem for restaurants that want their guests to be intimately linked to their brands via smartphones. As difficult as it...
Computer code rarely lies, and the computer code inside the Pokemon Go game for mobile devices indicates that the Niantic Labs product already has McDonald's deeply embedded inside it. If it's true, McDonald's isn't ready to talk about it yet, though.
Midwestern gourmet pizza chain Minsky's got maximum promotional punch out of its 40th anniversary celebration with a campaign that not only permeated social media and did some good for communities around its Missouri and Kansas locations, but also connected customers to the chain in innovative ways.
In this first of a three-part series, we take a closer look at the chain that claims it's inventing a new restaurant sector that combines speed and quality into an idea that some industry analysts say the market is clamoring for.
When a franchise manages to enter its 100th country on the planet, it must do something a little different, or maybe a lot different in Pizza Hut’s case. The African nation of Tanzania was the 100th country to welcome Pizza...
Gurus from Smashburger, Dickey's Barbecue Pit, Detroit Red Wings, Domino's Pizza and Wingstop are among a hefty list of speakers and panelists offering expert insight at the annual event being held June 1 – June 3 in Dallas. Registration is open.