The Ultimate Guide to Restaurant Marketing

How do you stand out in an industry as competitive as the restaurant industry? A killer marketing strategy! This guide covers everything you restaurant needs to know about social media, digital marketing, SEO, and more!

Type: White Paper

Sponsor: TouchBistro




Webinar: Restaurant loyalty - Mobile innovations to build traffic in 2012

More than 1 billion smart phones will be in use across the globe by 2015, according to technology research firm IDC. For restaurant operators, the proliferation of smart phone use will continue to provide innovative approaches to guest marketing and loyalty.

Type: Webinar

Sponsor:




Best practices: Maintaining a cohesive brand across franchises

Brand consistency is the foundation of all franchises. Developing company-wide brand strategies is key to protecting the brand’s image which creates value for consumers and the franchisees.

Type: White Paper

Sponsor: Visualogistix


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FEATURES


AI meets customer engagement: Creepy or necessary?

A new artificial intelligence platform promises to engage diners in a caring way with very little thought and effort from restaurant operators.

The good, the bad and the ugly about those food holidays

Hamburgers ... Pinot noir ... peanut butter-and-chocolate: What do they all have in common? They all have specific U.S. days of celebration when the brands that sell them work for free media and other event-based marketing. But do they work?

The Instagram advantage: Seven rules for putting this super-visual tool to work for you

Pictures and words and great hashtags — that's the world of Instagram. It's a world restaurateurs must know to engage today's customers. Here are some pointers.

Chick-fil-A app campaign analytics show just how big a win it was

You can drive consumers to your app, but you can't necessarily make them download it. This has been the perpetual problem for restaurants that want their guests to be intimately linked to their brands via smartphones. As difficult as it...

Where in the restaurant world will Pokemon GO, go?

Computer code rarely lies, and the computer code inside  the Pokemon Go game for mobile devices indicates that the Niantic Labs product already has  McDonald's deeply embedded inside it. If it's true, McDonald's isn't ready to talk about it yet, though.

Minsky's 40th anniversary a prime example of accomplishing a lot through one event

Midwestern gourmet pizza chain Minsky's got maximum promotional punch out of its 40th anniversary celebration with a campaign that not only permeated social media and did some good for communities around its Missouri and Kansas locations, but also connected customers to the chain in innovative ways.

Seeking a source of new summer business? Reach out to all those smartphone-addicted travelers

We love our smartphones. We love them so much that, according to a new poll, they are our favorite place to spend time while on vacation.

Snapchat campaigns capture a lot of dough for Virginia pizza chain

Ever thought of using that perpetual teenage social media favorite, Snapchat, in your social media marketing? Virginia-based Firenza certainly did, and the results have been very gratifying.

Subway, Dunkin' and Pizza Hut are big winners in Harris Poll study

The annual Harris Poll EquiTrends Restaurant Brands of the Year have been named as the result of the massive survey of Americans and restaurant preferences.

Part One: A new restaurant sector pokes its way out of the shell in California

In this first of a three-part series, we take a closer look at the chain that claims it's inventing a new restaurant sector that combines speed and quality into an idea that some industry analysts say the market is clamoring for.

'Hello Pizza Hut: Do you deliver to Mt. Kilimanjaro?'

When a franchise manages to enter its 100th country on the planet, it must do something a little different, or maybe a lot different in Pizza Hut’s case. The African nation of Tanzania was the 100th country to welcome Pizza...

Consumers rank Panera, Chick-fil-A, Starbucks, DQ as favorite brands

Results are in from a study created via a mobile insights platform that captures customer impressions of some of the nation's premier QSR brands.

My bacon-stuffed crust is better than yours!

Pizza Hut and Cici's have rolled out bacon-stuffed crust pizzas.

Restaurant, retail customer experience leaders headline ICX Summit

Gurus from Smashburger, Dickey's Barbecue Pit, Detroit Red Wings, Domino's Pizza and Wingstop are among a hefty list of speakers and panelists offering expert insight at the annual event being held June 1 – June 3 in Dallas. Registration is open.

To be or not to be: Top 3 things pizza operators should never do

Knowing what needs to be done is important. Knowing what should never be done could be critical.

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Marketing strategies and applications on Pizza Marketplace.

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