Best practices: Maintaining a cohesive brand across franchises

Brand consistency is the foundation of all franchises. Developing company-wide brand strategies is key to protecting the brand’s image which creates value for consumers and the franchisees.

Type: White Paper

Sponsor: Visualogistix


Virtual Currency: The Next Disruptor in Payments

Virtual currency, such as Bitcoin, is the next disruptor in payments. Adoption is on the rise and consumers want places to spend their bitcoin.

Type: White Paper

Sponsor:


Why Traditional Hiring Platforms Do Not Work for Restaurants

As restaurant managers of all levels search for new techniques of improving customer experiences, they are realizing how essential the hiring process is. Amidst emerging technology, consumers continue to place high value on personal interaction at point-of-purchase and point-of-sale terminals.

Type: White Paper

Sponsor: ZippyApp by Talentral


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FEATURES


Word-of-mouth marketing: Is it still important?

Does anybody talk anymore? As we start 2016, we consistently see the introduction of new changes to our industry that prove that the pizza marketplace, like any other industry in the 21st century, is driven largely by technology, social media and digital advertising.

Living the brand: How &pizza CEO has inspired customers to wear its logo forever

&pizza is the name of the Washington, D.C.-based pizzeria co-founded by Michael Lastoria and Steve Salis in July 2012. Since then, it's expanded to 13 locations in the D.C. area and spreading its four core values — celebrate oneness, make it personal, keep it fresh and elevate everything — as it goes.

Navigating the crossover: Fast casualization of the restaurant industry

Switching into fast casual dining requires more than getting food to the table quicker. It demands new strategies from menu decisions to customer experience elements.

Building the brand culture: It’s all about empowering employees

Establishing a 'cult' philosophy in building a robust brand culture isn't a bad thing. In fact, it's one of several valuable and viable approaches.

The perfect pitch: 3 restaurant concepts

Entrepreneurs from Burgers n’ Fries Forever, Sweet Lorraine’s Fabulous Mac n’ Cheez and Pincho Factory pitched concepts to a panel of distinguished investors and consultants who provided professional advice.

3 tips for boosting the upsell effort

A family has just called and ordered two large, two-topping pizzas for dinner. Here are some tips to increase that order by upselling additional items ranging from extra cheese to dessert.

Pizza-by-the-slice: A reaction to the hyper-competitive pizza market

With ludicrous competition in the pizza industry — 73,000-plus unique U.S. pizza stores fight for more than $38 billion in annual sales — operators need to execute on any competitive advantage they can find, and quickly.

6 ways to make your restaurant more sustainable without cutting profits

Follow these six tips that relate to promotions planning and execution to make your restaurant more sustainable in the current industry climate.

The hidden benefit of SMS text marketing messages

Erin Levzow, Director of Digital and E-commerce at Wingstop, points out a key benefit of SMS promotions that you may have overlooked.

Small businesses don’t 'like' the new Facebook

Facebook finally adopted the publishing model of the old school media: If you want to publicize your business, you have to pay. Small business owners and restaurateurs will have to quickly re-evaluate their marketing plans for 2015.

Getting back to your marketing roots

Although mobile and social media marketing have been hot industry topics for the past few years, you can’t have a strong digital showing without first developing a solid marketing campaign. At the 2014 Fast Casual Executive Summit, this panel dissected a variety of campaigns to see why some work and why some don’t.

How Pie Five expanded using local marketing strategies

The brand examines sales and coupons to find out what works, and also leverages word-of-mouth messaging from loyal customers.

Why Millennials expect to be engaged via mobile

Sastry Penumarthy, with Punchh, talked at NRA about how important it is for restaurants to engage customers via mobile.  

Pizza Hut named Brand of the Year for TV campaign

The chain benefited from promoting innovation, such as its Big Dinner Box and new P'Zolo sandwiches.

Waking up at 40,000 feet

Targeting young people online seems logical but older Americans have embraced technology, too, and want the benefits and ease of new devices and services.

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Marketing strategies and applications on Pizza Marketplace.

NEWS