How Pie Five expanded using local marketing strategies

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The brand examines sales and coupons to find out what works, and also leverages word-of-mouth messaging from loyal customers.

FEATURES


Why Millennials expect to be engaged via mobile

Sastry Penumarthy, with Punchh, talked at NRA about how important it is for restaurants to engage customers via mobile.  

Pizza Hut named Brand of the Year for TV campaign

The chain benefited from promoting innovation, such as its Big Dinner Box and new P'Zolo sandwiches.

Waking up at 40,000 feet

Targeting young people online seems logical but older Americans have embraced technology, too, and want the benefits and ease of new devices and services.

Millennials' brand preferences shift due to household structures

While use of technology and social media among Millennials is legendary (they've never known a time that wasn't digital), new Hartman Group research finds that their relationships with brands is less definitive and, thus, fertile ground for creating brand affinity....

Are you in the game or sitting on the sidelines?

Game on! There are two great teams in the 2011 World Series. I am from Texas, "Go Rangers!" Pizza and sports go hand and hand like pepperoni and cheese.

The Net Promotor Motor

Restaurant owners and executives are constantly looking for the biggest bang for their buck when it comes to spreading the word about their restaurant. Getting new mouths in the door is an important step in growing the business, let alone the brand.

How Domino's, Shake Shake used 'quality' to galvanize brands

We know the place, or know of such a place. The quaint restaurant, locally owned by a couple; she's the chef, he runs the front.

How to be successful with neighborhood marketing

Common wisdom in the restaurant industry says that 80 percent of a store's business comes from a three to five-mile radius. A second rule of thumb is that it is easier to increase business with existing customers than it is to win business from new ones.

Get your pizza message off and running

In June this year, I received a fun, albeit slightly daunting, invitation from Edward Sylvia, owner of Pizza by Certe’. Chef Ed, as he is affectionately known, challenged me to participate in an event called the NYC Pizza Run. In...

Will Groupon be the next Pets.com?

Groupon continues to be front and center in the foodservice industry. A day doesn't go by where I don't hear the name Groupon from an operator, see an RSS feed with some B-School analyst speculating on its business model, or get another offer to buy "X" at "Y" price to get "Z".

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NEWS


LiveDeal goes live in LA

The geo-location platform LiveDeal Inc. announced that it has launched in the Los Angeles market. The livedeal.com platform has been tested in Los Angeles in recent weeks, and has signed up hundreds of participating locations as of the official launch,...

Papa Murphy's teams with CBS EcoMedia to help Sacramento hospitals

Papa Murphy's has partnered with CBS EcoMedia Inc. to sponsor two WellnessAd advertising programs with the Starlight Children's Foundation for four Sacramento, Calif.-area hospitals: Shriners Hospitals for Children–Northern California, Sutter Medical Center, St.

Patxi's nearly doubles fundraising donations

San Francisco-based Patxi's Pizza announced that it has beaten its fundraising goal by 44 percent through its 52 Weeks of Giving Community Fundraising Program. Patxi's started the program in 2010 with the goal of providing community support to organizations who...

NYPD Pizza hosts holiday toy drive

NYPD Pizza will host a toy drive to benefit Cardon Children's Medical Center in Mesa, Ariz. The toy drive will run through Dec.

Yub launches 'offline affiliate network' to track ad spend

The Mountain View, Calif.-based company Yub has launched what it said is the world's first offline affiliate network that enables merchants, retailers and restaurants to track consumers from online clicks through offline purchases, directly linking digital marketing spend to offline...

Study highlights importance of mobile for restaurant research

Mobile is playing increasingly dominant role in U.K. restaurant searches.

MOD Pizza to donate percentage of pizza sales to food banks, shelters

MOD Pizza announced the start of its "Spreading MODness" campaign, which will donate $1 from every pizza sold, in every MOD location, to local food banks and shelters. The campaign will run from Nov.

Boston Pizza partners with targeted media firm

Zoom Media Inc. has partnered with the Boston Pizza chain across the province of Quebec.

Canadian Topper's Pizza selects SickKids Foundation as charity

Ontario-based Topper's Pizza has teamed up with the SickKids Foundation as part of the company's corporate social responsibility program. "As a family-run business with strong family values, it makes perfect sense to support a charitable organization that does so much...

Hunt Brothers signs NASCAR sponsorship deal

Hunt Brothers Pizza will sponsor two of Richard Childress Racing's NASCAR Nationwide Series teams as well as the No. 29 NASCAR Sprint Cup Series team with Kevin Harvick through a multi-year partnership agreement that begins in 2012. Hunt Brothers Pizza will be the primary sponsor for three NASCAR Nationwide Series races on the No.

Domino's gives free Coke with eviction notices

Domino’s UK is the official eviction night partner for Big Brother, a reality television series that runs on Channel Five in England.The merchandising arrangement between Domino’s and Coca-Cola begins this week with the first eviction of a celebrity contestant from...

Pizza Inn announces sweepstakes winner

"Get your sea legs ready" is what Pizza Inn representatives told Ruston, La. resident Eugene Pangilinan, when they showed up at his house Aug.

Pizza Hut upgrades iPhone app

Pizza Hut Australia has released an upgraded version of its iPhone mobile app that includes an augmented reality function. "By pointing the camera's phone in a certain direction, you can identify the location of your closest Pizza Hut," said Baron...

Buddy's celebrates 65 years with new pizzas

Detroit-based Buddy's Pizza is celebrating its 65th anniversary with new pizzas flavors, including a tribute to Kid Rock and the Detroit Zoo, according to the Detroit News. The company now has about 500 employees and nine locations and has modeled...

Pizza Hut has the power of persuasion

A new study shows that Pizza Hut's ads persuade Americans better than any other pizza chain. Ace Metrix ranked pizza chains' ads based on a consumer survey of persuasiveness. According to the Huffington Post, Pizza Hut ads took seven of the slots in the study's top 10 ads, including first and second place.

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