Everything Restaurants Need to Know About Digital Marketing

This free guide is packed with 50+ pages that covers all aspects of digital marketing and is a wealth of knowledge for any restaurant owner or operator.

Type: White Paper

Sponsor: Turnstyle Solutions




Best practices: Maintaining a cohesive brand across franchises

Brand consistency is the foundation of all franchises. Developing company-wide brand strategies is key to protecting the brand’s image which creates value for consumers and the franchisees.

Type: White Paper

Sponsor: Visualogistix




The Ultimate Guide to Restaurant Marketing

How do you stand out in an industry as competitive as the restaurant industry? A killer marketing strategy! This guide covers everything you restaurant needs to know about social media, digital marketing, SEO, and more!

Type: White Paper

Sponsor: TouchBistro


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FEATURES


RetailMeNot's latest marketing approach is one restaurateurs might want to consider

RetailMeNot is taking an interesting approach to product promotion that restaurateurs might not only find fun to review, but might also consider for themselves. The retail savings and promotion site’s new campaign revolves around a special big data-type of report...

How a free meal can make customers for life

Taking a chance with a free meal coupon can pay off in big ways with new customers in the market.

3 steps to "wow-ing" customers with your loyalty program

Last year, Google released data showing that "near me" searches on their platform doubled between 2014 and 2015. According to this USA Today article, Google’s search ads marketing director interpreted that to mean "convenience often trumps brand loyalty." But this isn’t necessarily true across the board.

Purple dough, sweet potatoes: world brimming with pizza opportunities

Pizza is a hot restaurant concept around the world, according to Euromonitor International, which reported that it's gaining in popularity in not only traditional pizza markets but also in areas where it has usually been considered exotic, if not a little weird.

6 tips to get the most from your restaurant signage (Part 2)

Graphics and signage can make a significant difference to a restaurant’s connection with its customers. To that end then, we provide six tips on how to approach that topic to get the best results for your business.

Restaurant graphics: More important than you think? (Part 1)

This two-part series delves into how and why restaurants should take their graphic elements more seriously.

Pizza Hut digital leader Baron Concors talks mobile strategy, best practices

Baron Concors, Pizza Hut global chief digital officer, said the “focus on mobile is a focus on customer,” and that retailers must turn their mindset to becoming students of human behavior.

Online or offline: Ways your restaurant can tap into Pokemon Go craze

In the annals of gaming history, this summer will go down as the summer of Pokemon Go. The augmented reality game has players worldwide out on the streets and everywhere else, attempting to catch Pokemon in just about every nook...

Remember the '70s? Mr. Gatti's does and wants you to, too

There's gold in those olden days for brands such as Mr. Gatti's that are finding nostalgia might be the best path into the future.

Big reasons why big data can vastly improve marketing efforts

We all know the big, failed product launches, especially those from companies known for marketing greatness like New Coke, the Arch Deluxe and Orbitz soda. And, of course, there’s lots of analysis out there about why they crashed and burned,...

5 great ways paid social ads can equal more restaurant reviews

It's no secret that online reviews can be very beneficial for a restaurant's reputation and business. But many restaurateurs are not aware that they can use paid social promotion to win reviews, making the most of the ad dollars you spend on Facebook, Instagram and Twitter.

What's it worth to dress like me? About $8 million if you're Chick-fil-A

Chick-fil-A conducted its annual Cow Appreciation Day about a month ago, on July 12. If you're not familiar with this event, it's an annual rite at the chain where customers dress like cows to receive free entrees.

Restaurant kiosks serve up multiple demographics

QSR kiosks are all the rage these days, especially with McDonald's and other QSR giants jumping on the trend. Restaurant kiosks are now drawing in every demographic at a faster rate due to their ability to boost customer experience.

AI meets customer engagement: Creepy or necessary?

A new artificial intelligence platform promises to engage diners in a caring way with very little thought and effort from restaurant operators.

The good, the bad and the ugly about those food holidays

Hamburgers ... Pinot noir ... peanut butter-and-chocolate: What do they all have in common? They all have specific U.S. days of celebration when the brands that sell them work for free media and other event-based marketing. But do they work?

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Marketing strategies and applications on Pizza Marketplace.

NEWS