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Canada-based Boston Pizza unveiled a new brand positioning featuring the tagline ‘We’ll Make You A Fan’ that began Feb. 21 with a 30-second brand essence spot to introduce the campaign.
Facebook finally adopted the publishing model of the old school media: If you want to publicize your business, you have to pay. Small business owners and restaurateurs will have to quickly re-evaluate their marketing plans for 2015.
Although mobile and social media marketing have been hot industry topics for the past few years, you can’t have a strong digital showing without first developing a solid marketing campaign. At the 2014 Fast Casual Executive Summit, this panel dissected a variety of campaigns to see why some work and why some don’t.
The brand examines sales and coupons to find out what works, and also leverages word-of-mouth messaging from loyal customers.
Sastry Penumarthy, with Punchh, talked at NRA about how important it is for restaurants to engage customers via mobile.
The chain benefited from promoting innovation, such as its Big Dinner Box and new P'Zolo sandwiches.
Targeting young people online seems logical but older Americans have embraced technology, too, and want the benefits and ease of new devices and services.
While use of technology and social media among Millennials is legendary (they've never known a time that wasn't digital), new Hartman Group research finds that their relationships with brands is less definitive and, thus, fertile ground for creating brand affinity....
Game on! There are two great teams in the 2011 World Series. I am from Texas, "Go Rangers!" Pizza and sports go hand and hand like pepperoni and cheese.
Restaurant owners and executives are constantly looking for the biggest bang for their buck when it comes to spreading the word about their restaurant. Getting new mouths in the door is an important step in growing the business, let alone the brand.
We know the place, or know of such a place. The quaint restaurant, locally owned by a couple; she's the chef, he runs the front.
Deliver Media, a full-service marketing agency that serves numerous Domino’s locations nationwide, has implemented a new method to introduce five new creative designs each month for direct mail pieces.
Pizza Hut will reward select fans with free pizza for a year for sharing a photo on Twitter or Instagram of themselves dressed up while eating Pizza Hut Pizza in honor of the Academy Awards on Feb. 22.
Pizza Patrón launched its 'add jalapeños' campaign, LLORAR Y LLORAR, named after a song by Mexican singer Vicente Fernandez.
Nashville, Tennessee-based Hunt Brothers Pizza introduced its new "Mow Like a Pro" sweepstakes, which provides winners commercial-grade lawn care prizes from Exmark.
Warmth, sweetness and love could best sum up last week's new menu items.
Most of those wings will be consumed in restaurants. The National Chicken Council estimates that of the wings eaten during the Super Bowl, 75 percent will come from food service outlets and 25 percent from retail grocery stores.
Papa John's customers who order any large pizza at regular menu price will receive another large one-topping pizza free now through January 28.
This is Hunt Brothers Pizza's eighth consecutive year as a NASCAR sponsor and fifth partnered with Harvick.
To mark National Cheese Pizza Day last week, operators from a variety of chains and all members of the American Pizza Community donated free pizzas to children’s hospitals across the US.
Pizza Hut and ICFLIX have joined up to bring dinner and a movie to countries across the Middle East starting August 15th.
Chicago's Giordano's Famous Stuffed Pizza announced its expansion to the North Shore of the city in partnership with basketball legend Scottie Pippen.
The geo-location platform LiveDeal Inc. announced that it has launched in the Los Angeles market. The livedeal.com platform has been tested in Los Angeles in recent weeks, and has signed up hundreds of participating locations as of the official launch,...
Papa Murphy's has partnered with CBS EcoMedia Inc. to sponsor two WellnessAd advertising programs with the Starlight Children's Foundation for four Sacramento, Calif.-area hospitals: Shriners Hospitals for Children–Northern California, Sutter Medical Center, St.
San Francisco-based Patxi's Pizza announced that it has beaten its fundraising goal by 44 percent through its 52 Weeks of Giving Community Fundraising Program. Patxi's started the program in 2010 with the goal of providing community support to organizations who...
NYPD Pizza will host a toy drive to benefit Cardon Children's Medical Center in Mesa, Ariz. The toy drive will run through Dec.
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