Navigating the crossover: Fast casualization of the restaurant industry


Switching into fast casual dining requires more than getting food to the table quicker. It demands new strategies from menu decisions to customer experience elements.


Building the brand culture: It’s all about empowering employees

Establishing a 'cult' philosophy in building a robust brand culture isn't a bad thing. In fact, it's one of several valuable and viable approaches.

The perfect pitch: 3 restaurant concepts

Entrepreneurs from Burgers n’ Fries Forever, Sweet Lorraine’s Fabulous Mac n’ Cheez and Pincho Factory pitched concepts to a panel of distinguished investors and consultants who provided professional advice.

3 tips for boosting the upsell effort

A family has just called and ordered two large, two-topping pizzas for dinner. Here are some tips to increase that order by upselling additional items ranging from extra cheese to dessert.

Pizza-by-the-slice: A reaction to the hyper-competitive pizza market

With ludicrous competition in the pizza industry — 73,000-plus unique U.S. pizza stores fight for more than $38 billion in annual sales — operators need to execute on any competitive advantage they can find, and quickly.

6 ways to make your restaurant more sustainable without cutting profits

Follow these six tips that relate to promotions planning and execution to make your restaurant more sustainable in the current industry climate.

The hidden benefit of SMS text marketing messages

Erin Levzow, Director of Digital and E-commerce at Wingstop, points out a key benefit of SMS promotions that you may have overlooked.

Small businesses don’t 'like' the new Facebook

Facebook finally adopted the publishing model of the old school media: If you want to publicize your business, you have to pay. Small business owners and restaurateurs will have to quickly re-evaluate their marketing plans for 2015.

Getting back to your marketing roots

Although mobile and social media marketing have been hot industry topics for the past few years, you can’t have a strong digital showing without first developing a solid marketing campaign. At the 2014 Fast Casual Executive Summit, this panel dissected a variety of campaigns to see why some work and why some don’t.

How Pie Five expanded using local marketing strategies

The brand examines sales and coupons to find out what works, and also leverages word-of-mouth messaging from loyal customers.

Why Millennials expect to be engaged via mobile

Sastry Penumarthy, with Punchh, talked at NRA about how important it is for restaurants to engage customers via mobile.  

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Cicis unveils new logo, brand positioning, prototype design

Cicis is going "Beyond Pizza" with a refreshed brand identity. The chain unveiled its new branding along with its newly identified core brand positioning of "Feeding Individuality.'

NCR Silver boosts functionality for franchises, small business operators

NCR Small Business is upgrading its tablet point of sale system, NCR Silver, to give small business and franchises new marketing, inventory and communication features.

CiCi’s Pizza announces 'National Bosses Day' lunch offer

CiCi's Pizza has a special offer on Oct 16. to celebrate "National Bosses Day."

Sanfratello’s remembers dark day in Chicago history with commemorative pizza

Chicago White Sox baseball player "Shoeless" Joe Jackson shocked the world when admitting he was part of the 1919 plan "to fix" the World Series. Sanfratello's honors the anniversary with a White Sox pizza.

Papa Murphy's adds Buffalo Chicken Pizza featuring Frank's RedHot sauce

Papa Murphy's limited-time-only Buffalo Chicken Pizza, featuring Frank's RedHot sauce, will be available at participating locations nationwide from Sept. 22 through Oct. 31.

Pizza with a dash of holiness for a limited-time only

A Philadelphia pizzeria gets a unique delivery just a week before a very special visitor hits town.

Chuck E. Cheese's pepperoni pizza beats Pizza Hut in taste test

Chuck E. Cheese's new thin-crust pizzas are featured on its updated menu and its pepperoni defeated Pizza Hut's in a national taste test.

Pie Five Pizza Co.debuting 'Magic Mushroom' pizza

Pie Five Pizza Co. is celebrating "National Mushroom Month" with a limited time offer pizza available Sept. 3.

Boston Pizza Foundation Future Prospects celebrates 25 years of fundraising

Boston Pizza Foundation Future Prospects is celebrating its 25th anniversary of fundraising this year and a $5 donation can help Canadian children.

Rewards program delivers the goods for National Coney Island chain

National Coney Island restaurant chain is reaping benefits of a new rewards program.

TripAdvisor app integration expands customer engagement capability

The new TripAdvisor integration is the latest addition to Enplug’s app portfolio geared toward boosting customer interaction via social networks

Free webinar offers insight on Which Wich CRM strategy

The live webinar will provide a rare opportunity to learn about customer relationship management from the business enterprise and gain unique insight on options and strategy.

Phoenix Marketing Associates selected by Sanfratello's Pizza for PR and Marketing

Chicago’s South Side pizzeria, Sanfratello’s Pizza, retains Phoenix Marketing Associates as agency of record in Arizona.

Boston Pizza unveils documentary-style marketing campaign

Canada-based Boston Pizza unveiled a new brand positioning featuring the tagline ‘We’ll Make You A Fan’ that began Feb. 21 with a 30-second brand essence spot to introduce the campaign.

Domino's marketing to allow planning for 'influx of food and labor costs'

Deliver Media, a full-service marketing agency that serves numerous Domino’s locations nationwide, has implemented a new method to introduce five new creative designs each month for direct mail pieces.

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Marketing strategies and applications on Pizza Marketplace.