The hidden benefit of SMS text marketing messages

Erin Levzow, Director of Digital and E-commerce at Wingstop, points out a key benefit of SMS promotions that you may have overlooked.

Getting back to your marketing roots

Although mobile and social media marketing have been hot industry topics for the past few years, you can’t have a strong digital showing without first developing a solid marketing campaign. At the 2014 Fast Casual Executive Summit, this panel dissected a variety of campaigns to see why some work and why some don’t.

Why Millennials expect to be engaged via mobile

Sastry Penumarthy, with Punchh, talked at NRA about how important it is for restaurants to engage customers via mobile.  

The value of location-based marketing to pizza operators

Asif Khan talked about the strategy at the 2011 Pizza Executive Summit.

NRA 2011: Mobile restaurant info and deals

Constant Contact has partnered with mobile marketer Where to use email for restaurant promotions. Where was recently purchased by PayPal.

NRA 2011: Groupon takes it to the next level

Editor Valerie Killifer learns what's next for the popular online bargainer.

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