10 Ways to Make People Buy After You've Got Them Inside

While you are dependent in many ways on the activities of corporate marketing, no one knows your restaurants better than you do, so it's important you optimize your in-store signage and promotional areas to your advantage.

Type: White Paper

Sponsor: WAND Corporation




Outdoor Digital Displays: The Next Iteration of Digital Signage

Digital signage in the restaurant industry is fast becoming the rule rather than the exception. Many brands have updated their digital menu boards in-store, and the next iteration — outdoor digital displays — is well underway.

Type: White Paper

Sponsor: HyperActive Technologies




SAMSUNG NBA SUMMER LEAGUE 2016: UPPING THE FAN EXPERIENCE WITH INTERACTIVE DIGITAL DISPLAYS & CONTENT

Interactive experiences, as those provided by EMBED DIGITAL at the NBA Samsung Summer League and Adidas Uprising Summer Championship, are transforming fan engagement and experiences by giving onlookers on-demand access to information and creating emotional stimulation throughout the game.

Type: Case Study

Sponsor: Embed Digital


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FEATURES


Are your diners a little lost?

A new poll finds there's a lot of confusion out in America's restaurant dining rooms about just what those menu items really are.

Part One: A new restaurant sector pokes its way out of the shell in California

In this first of a three-part series, we take a closer look at the chain that claims it's inventing a new restaurant sector that combines speed and quality into an idea that some industry analysts say the market is clamoring for.

Pizza restaurateurs: Start your calorie counters

When the FDA issues its Notice of Availability for menu labeling guidelines later this month, pizza restaurateurs across the U.S. will have one year to get all their ingredients analyzed and on the menu.

The latest in menu labeling

Just when it looks like menu labeling is settled and ready to go into effect, there is a new bill, movement, sneeze or other change from one end of this challenge to the next.

Technology: A brand-driver or a necessary evil?

Allowing your guests to view menus, place orders and read nutritional information while at home or on-the-go is paramount. But just because we can, should we always use digital technology?

WAND Digital Menu Board Install at Broadcom

Watch the magic unfold as WAND installs digital menu boards at Broadcom.


WAND Digital Menus at Excalibur Vegas

See how WAND digitized the entire food court at Excalibur Hotel and Casino in Las Vegas with Digital Menu Boards.


WAND Digital Menu Boards - Award Winning Creative

Check out some of the best work from WAND's Digital Menu Boards award-winning creative services team. From succulent chicken to mouth-watering burgers, WAND's creative team works hard to create amazing Digital Menu Boards that increase average ticket size and incite last-minute purchases.


FCES15: Why design is key to customer engagement

Design is a key aspect for the customer experience and plays directly into the "corporate soul" and building a relationship with customers.

Ask the experts: Have digital menu boards reached critical mass?

Digital signage is becoming increasingly common in both quick service and fast casual restaurants, so for this month's "Ask the experts" feature, we asked Jeff Pinc, director of food services for Panasonic, 'Have digital menu boards reached critical mass?'

How to lead your brand into menu labeling

Now that menu labeling has passed and everyone knows the rules and expectations, it is important to address the best way restaurant leadership should handle nutritional analysis.

Make every year count

At the start of 2014, I was heavily anticipating the final FDA menu labeling regulations and its subsequent impact on the restaurant industry. While it took longer than expected for the FDA to make its ruling, I am thrilled that...

Pizza operators get their wish with FDA's final menu labeling regulations

The FDA's ruling mandates menu labeling by the slice, not the whole pie. Pizza restaurants do have to say how many slices are in a pizza.

Four reasons digital screens are more than menu boards

Engaging digital signage can be a key differentiator in the customer experience by educating guests about menu items, driving craving, reducing perceived wait times, and more.

Doing digital signage right

The retail food industry depends on suggestive selling and upselling, according to restaurant franchisee and digital signage provider Ernest Koury, and when you have disinterested employees, no one is there to protect your brand. Digital signage mitigates the impact of undertrained or overwhelmed front line employees.

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Restaurant menu boards are increasingly going digital. Through this research center you'll learn the many benefits of digital menu boards and how to implement them successfully.

NEWS