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Now that Apple Pay is here, marketers have to figure out what to do with it. While mobile payments will likely be a good thing, there's a lot of potential value for customers and brands beyond the transaction.
To approach mobile payments, make sure your guests want it, that you have the right infrastructure in place and that you have a plan for the data you can collect.
Seth Priebatsch, LevelUp's Chief Ninja, prognosticates about the future of Apple's mobile payments platform as it applies to restaurant chains.
Millennials expect your website to have more than just your location, hours of operation and phone number; they want to see your menu, reviews, promotions and photos.
By the end of 2015, it’s expected nearly every retailer will have NFC readers.
Having the ability to send relevant promotions, rewarding users with instant incentives and providing security thresholds are critical components.
As of right now, about 15 percent of restaurants accept mobile payments, but this is expected to rise to 68 percent in 2015.
Focusing on the creation of an experience that’s easy for the customer, instead of optimal for the brand, makes customers feel like VIPs.
Apple Pay just demolished the payment value of a branded app, making it possible for consumers to pay without downloading your app by offering the ability to store a credit card and use it with any NFC-enabled device.
Apple tries to make everything easy for consumers and that usually equals widespread consumer adoption down the road.
By combining NFC with finger touch recognition technology, Apple is able to offer NFC payment securely inside PassBook, making PassBook more relevant than ever.
Renowned economic strategist Bruce Fenton, Managing Director of Atlantic Financial, has been confirmed as a featured Summit speaker.
B2B communications provider Networld Media Group has launched a new website, Virtual Currency Today, that will serve as an online resource for businesses wanting to understanding how to incorporate virtual currencies such as Bitcoin into their payment systems and daily operations.
Thanx Inc., a loyalty solution provider, has officially launched nationwide today. The company announced direct relationships with MasterCard and Visa, as well as $5M in Series A funding from Sequoia Capital for its rollout. According to a news release, Thanx...
The National Restaurant Association has released new research that shows overall technology use in restaurants is increasing. More than one-third of consumers say they are more likely to use technology-related options in restaurants now, compared to two years ago. In...
TouchBistro will use Merchant Warehouse's Genius Customer Engagement Platform to process payments made via the TouchBistro POS solution.
For restaurants and retailers, the possibilities opened by the mobile wallet revolution extend far beyond payments.
OpenTable, a provider of online restaurant reservations, has announced its integration with Apple Pay. "With Apple Pay, OpenTable diners can skip the step of adding a card to their profile and simply settle their check with a single touch using...
Restaurants can benchmark their implementation, use and acceptance of emerging mobile payment technologies against the industry using Mahana's Payment Experience Evaluation Report
The NCR Silver mobile point-of-sale system for small businesses is now offering remote payment and order ahead capabilities that are compatible with Apple Pay. These capabilities will be offered for free to merchants until Jan. 1.
Visa and Chase both announced this week that its customers and merchants will soon have access to Apple Pay. Starting Oct.
OpenTable has announced that Pay with OpenTable is now available in the Washington, DC metropolitan area. To pay with OpenTable, diners who book at participating restaurants are prompted to add a credit card in the OpenTable iPhone app before they...
Sourcery, a San Francisco-based startup that helps restaurants, caterers and corporate kitchens to order and pay for food from local suppliers on a single platform, raised $2.5 million in seed funding from angel investors.
Rhode Island-based PieZoni's, a 16-location pizza brand, has announced a partnership with LevelUp to release its new loyalty app. According to a press release, the app will enable mobile payments, including a PieZoni's "Pass" card that customers can store in...
Customers can pre-order menu item, and when they are within a zone timed to food and beverage preparation, a 'proximity tag' is triggered alerting the restaurant to start prepping.
Customers use the Dash app to pay their bill, split checks, tip and more, using the credit card stored in the app.
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