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Your app is an extension of your brand, and an app with sub-par design or functionality can do serious damage to that brand.
To approach mobile payments, make sure your guests want it, that you have the right infrastructure in place and that you have a plan for the data you can collect.
Seth Priebatsch, LevelUp's Chief Ninja, prognosticates about the future of Apple's mobile payments platform as it applies to restaurant chains.
Millennials expect your website to have more than just your location, hours of operation and phone number; they want to see your menu, reviews, promotions and photos.
By the end of 2015, it’s expected nearly every retailer will have NFC readers.
Having the ability to send relevant promotions, rewarding users with instant incentives and providing security thresholds are critical components.
As of right now, about 15 percent of restaurants accept mobile payments, but this is expected to rise to 68 percent in 2015.
Focusing on the creation of an experience that’s easy for the customer, instead of optimal for the brand, makes customers feel like VIPs.
Apple Pay just demolished the payment value of a branded app, making it possible for consumers to pay without downloading your app by offering the ability to store a credit card and use it with any NFC-enabled device.
Apple tries to make everything easy for consumers and that usually equals widespread consumer adoption down the road.
By combining NFC with finger touch recognition technology, Apple is able to offer NFC payment securely inside PassBook, making PassBook more relevant than ever.
The new mobile wallet eliminates the need for a magstripe, instead generating a single-use, unique number for each transaction.
With Apple's rollout of Apple Pay, now might be a good time for marketers to get to know Passbook.
Order-ahead solutions, like mobile/online ordering, are boosting restaurants' average checks by 15-plus percent.
The second annual ATM & Mobile Innovation Summit in September will feature experts with exceptional depth of knowledge in areas of innovation, security, compliance and regulation.
With geo-triggered ordering, customers make their order in advance and the order gets pushed to the kitchen only when the customer walks in.
Consumers don't become comfortable making mobile payments until their third transaction.
Mobile is now the dominant channel of Pizza Hut's digital business, growing more than 4,000 percent in the last three years.
A robust mobile platform can help brands create a faster, frictionless relationship with consumers.
Finding a good partner and testing are critical, as the mobile app is an extension of your brand.
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