Online ordering provides the holy grail of customer-level data

.

Even for brands in which digital ordering represents a small percentage, its search traffic and order traffic represents a meaningful sample size from which brands can glean valuable insights.

FEATURES


What did you miss at #CONNECTsummit14? Check out the highlights

#CONNECTsummit14 included mobile innovation leaders from across the spectrum: tech, restaurant, retail.

Three ways restaurants can be smarter with local schools

Online ordering is the perfect way to remind students, parents and school administrators that you care about their needs by offering them a quick and value-oriented way to order their meals.

Why Apple Pay is important for restaurant operators big and small

Apple tries to make everything easy for consumers and that usually equals widespread consumer adoption down the road.

Why restaurants should embrace mobile payment with iPhone 6 and PassBook

By combining NFC with finger touch recognition technology, Apple is able to offer NFC payment securely inside PassBook, making PassBook more relevant than ever.

McDonald's, Subway named as initial Apple Pay partners

The new mobile wallet eliminates the need for a magstripe, instead generating a single-use, unique number for each transaction.

iPhone mobile payment option opens up opportunity for marketers

With Apple's rollout of Apple Pay, now might be a good time for marketers to get to know Passbook.

Using big data to get a big mobile strategy in place

Operators can now collect valuable information about their customers, find micro segments, create predictive analytics, and pass that value on.

Wait time zero: The need for speed

Restaurant efficiency experts cite the 7-second rule; a 7-second reduction in customer wait times increases a chain’s market share by as much as 1 percent.

Restaurants jump on selfie bandwagon to engage Millennial consumers

A selfie that includes your restaurant, food or drink is a perfect form of implied testimonial.

#CONNECTsummit14: Consumers waiting for marketers to catch up

Thinking about plunging in to mobile marketing? Now is a great time, according to Jack Philbin, co-founder, president and CEO of Vibes and chairman of the Mobile Marketing Association.

See More »

NEWS


Heartland adds mobile and online ordering solution

Heartland Payment has introduced a mobile and online ordering solution for restaurants. The solution, called Heartland Mobile and Online Ordering, was released in partnership with ToGoTechnologies. "Restaurants are looking for a competitive mobile ordering solution that will match the functionality...

Pie Five Pizza hooks up with Uber, Texas State Fair for promotion

Pie Five Pizza has partnered with the State Fair of Texas, Coca-Cola and Uber to offer two VIP prize packages, each consisting of four general admission tickets to the fair. Winners will also receive food and ride coupons totaling $200...

Beanstalk Data announces strategic partnership with Olo

The partnership brings together Beanstalk's SaaS platform and Olo's digital ordering.

US Foods rolls out fall products

US Foods is rolling out several new product lines for fall, plus a new game app for diners.

Mood Media integrating location-based marketing capabilities

Mood Media is integrating a digital signal into its media players that will allow its customers to deliver location-based marketing content.

Revention releases new online ordering platform

Revention Inc. announced the release of HungerRush Version 3.2 online ordering solution, which includes the Mobile Ready ordering platform.

Delphi plans launch of mobile command center app

Delphi Display Systems Inc. plans to introduce its new Insight Mobile Command Center smart app aimed at providing restaurant operators with real-time monitoring and control of drive-thru operational metrics.

Ordyx POS system launches mobile ordering platform

Ordyx has launched a new mobile ordering service as an extension to the Ordyx POS' online ordering platform. The launch was announced this week at the Florida Restaurant & Lodging Show. According to a news release, the mobile ordering feature...

Papa John's launches most extensive social media campaign for NFL season

Papa John's has introduced a new integrated advertising and social media campaign to kick off the NFL season this week. Platforms include television, radio, digital, activation and promotional marketing, according to a news release. The TV campaign features the brand's...

Pizza Hut kicking off Visa Checkout partnership with national ad campaign, giveaway

Pizza Hut’s partnership with the new Visa Checkout platform – first announced in July – will officially kickoff with a new national TV ad campaign debuting Sunday.

Clorder launches online ordering site to help restaurants raise charitable donations

Clorder Inc., a developer of cloud-based food ordering solutions, has launched a new website that helps raise funds for charities from placing restaurant orders online.

Pizza Hut Thailand adds online ordering app

Pizza Hut Thailand has launched a new online ordering platform, developed by Tillster Inc. The rollout follows the June 2014 launch of Tillster’s online ordering website for Pizza Hut Canada.

Kentucky company launches self-service reservations widget

Louisville, Ky.-based QSR Automation announced the release of DineTime Host version 3.0, a browser widget that when added to a restaurant's website provides self-service reservation options that sync in real time.

Pizza Hut and ICFLIX go to the movies

Pizza Hut and ICFLIX have joined up to bring dinner and a movie to countries across the Middle East starting August 15th.

Marco's Pizza adds "A Little Kick" to National Hot & Spicy Day

Marco's Pizza is promoting its new Spicy Fresco Three Cheese and Spicy Double Pepperoni Fresco pizzas by inviting guests to stop by tomorrow, Aug. 19, from 11 a.m. to 2 p.m. to receive a free slice.

See More »

Your customers are online and mobile. Are you following them? With the advance of smart phones and social media you have new, powerful ways to connect with customers. We'll help you stay on top of the trends in online, mobile and social marketing.