It's All About the Customer Experience

Great experiences keep customers coming back time and time again. Give your customers a “wow” experience and they will tell their friends and colleagues and share on social media.

FEATURES


NRA: Twitter, Facebook, Instagram execs share 3 social media myths

Social media myths dispelled by Facebook, Twitter and Instragram experts.

The hidden benefit of SMS text marketing messages

Erin Levzow, Director of Digital and E-commerce at Wingstop, points out a key benefit of SMS promotions that you may have overlooked.

Lock it up: 5 ways to protect customers using mobile payments

There are plenty of cost-efficient mobile payment processors designed to fit the budget needs of small businesses, but ensuring sensitive data customers that your business is secure is just as important as the convenience factor mobile payments offer.

Get a Bigger Piece of the Pie [infographic]

Online ordering, and mobile ordering in particular, is no longer simply a nice add-on for consumers,it's an expectation.

Social media is a must, but not enough: tips for getting creative

Owners need to look outside the box and develop strategies that seamlessly integrate with customers’ always-on and always-connected world.

Why digital ordering is a 'must have' for your restaurant

It's a race to the top for both fast casuals and QSRs latching on to the potential digital ordering can offer.

Pizza Hut executive discusses importance of mobile customer engagement

Baron Concors, Chief Digital Officer at Pizza Hut, discusses why it's important to think mobile first.

Building loyalty with mobile: Where to start?

Eric Buckner, Senior Product Manager - Mobile for Sears Holdings, discusses where to start when considering a mobile loyalty program.

From Guinness record setter to Oscars night: How Big Mama's is turning fame into fortune

How does a company capitalize on its fame and turn old news into something lasting and sustainable?

Getting back to your marketing roots

Although mobile and social media marketing have been hot industry topics for the past few years, you can’t have a strong digital showing without first developing a solid marketing campaign. At the 2014 Fast Casual Executive Summit, this panel dissected a variety of campaigns to see why some work and why some don’t.

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NEWS


Paytronix upgrades mobile-app features for restaurants

The company said the new enhancements make it easier than ever before for restaurants and retailers to customize their apps while simultaneously making them easier and more compelling for customers to use.

Study: Restaurant customers ready for mobile payments

Customers are more comfortable with mobile payments, a fact restaurants should embrace, according to study published today by Harbortouch, a supplier of point- of-sale systems.

3 for 1: Olo, LevelUp launch ordering, loyalty, payment solution

Olo and LevelUp have launched the restaurant industry's first fully turnkey mobile commerce solution with built-in ordering, loyalty and payment in one user experience.

Tillster teams up with PayPal for mobile payments

Tillster Inc., provider of digital ordering and engagement products and services for the restaurant industry, has announced an agreement with PayPal.

Grotto Pizza increases off-peak dining with loyalty program

Grotto Pizza's loyalty platform has helped the beach chain drive traffic during the off-peak.

GrubHub launches app for Apple Watch

GrubHub, an online and mobile food ordering and delivery service, today launched its Seamless App for Apple Watch. The company will also release a GrubHub app for Apple Watch in the near future.

Mobile payments app for restaurant goers seeks to cut wait time and feed the hungry

Full Society launches IndieGoGo campaign to finalize app development designed to allow users to donate when paying for a restaurant bill.

Customers spend more across restaurant categories with mobile apps

Fast casual, according to the research, is the most likely restaurant category to report mobile ordering, at 1 percent of the segment's total traffic.

MasterCard's mobile ordering app powers new Harlem restaurant

The app, embedded with MasterPass, enables consumers to pay their bill when they're ready to leave an establishment.

New Classic Chicago Gourmet Pizza website emphasizes user experience with responsive design

Classic Chicago Gourmet Pizza partnered with Click4Corp, a web design company based in Plano, Texas, to develop its new website.

Papa Murphy's teams up with partners for mobile marketing, interactive nutrition info

Papa Murphy's announces new partnerships to fight hunger, provide nutrition information and expand its Southeast presence.

Top 10 social media performers includes mix of QSR, pizza, fast casual

Toronto, Ontario, Canada-based technology and data company Engagement Labs released its top 10 quick service restaurants based on social media performance on Facebook and Twitter.

ChowNow provides Google Wallet to customers 'at no additional cost'

ChowNow updated restaurant clients' ordering apps to include Google Wallet as of today at no additional cost.

Ingenico preps merchants for EMV migration with new products

The point-of-sale provider announced two new additions to its line of products to help retailers and restaurants ease into chip card acceptance.

TableSafe brings EMV-ready mPOS to restaurants

Company teamed with Creditcall, which is an EMV payment gateway provider.

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Your customers are online and mobile. Are you following them? With the advance of smart phones and social media you have new, powerful ways to connect with customers. We'll help you stay on top of the trends in online, mobile and social marketing.