Apple tries to make everything easy for consumers and that usually equals widespread consumer adoption down the road.
By combining NFC with finger touch recognition technology, Apple is able to offer NFC payment securely inside PassBook, making PassBook more relevant than ever.
The new mobile wallet eliminates the need for a magstripe, instead generating a single-use, unique number for each transaction.
With Apple's rollout of Apple Pay, now might be a good time for marketers to get to know Passbook.
Operators can now collect valuable information about their customers, find micro segments, create predictive analytics, and pass that value on.
Restaurant efficiency experts cite the 7-second rule; a 7-second reduction in customer wait times increases a chain’s market share by as much as 1 percent.
A selfie that includes your restaurant, food or drink is a perfect form of implied testimonial.
Thinking about plunging in to mobile marketing? Now is a great time, according to Jack Philbin, co-founder, president and CEO of Vibes and chairman of the Mobile Marketing Association.
Beacons are powerful tools, enabling marketers to push the right message to the right person in the right place at the right time.
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Order-ahead solutions, like mobile/online ordering, are boosting restaurants' average checks by 15-plus percent.
Pie Five Pizza has partnered with the State Fair of Texas, Coca-Cola and Uber to offer two VIP prize packages, each consisting of four general admission tickets to the fair. Winners will also receive food and ride coupons totaling $200...
The partnership brings together Beanstalk's SaaS platform and Olo's digital ordering.
US Foods is rolling out several new product lines for fall, plus a new game app for diners.
Mood Media is integrating a digital signal into its media players that will allow its customers to deliver location-based marketing content.
Revention Inc. announced the release of HungerRush Version 3.2 online ordering solution, which includes the Mobile Ready ordering platform.
Delphi Display Systems Inc. plans to introduce its new Insight Mobile Command Center smart app aimed at providing restaurant operators with real-time monitoring and control of drive-thru operational metrics.
Ordyx has launched a new mobile ordering service as an extension to the Ordyx POS' online ordering platform. The launch was announced this week at the Florida Restaurant & Lodging Show. According to a news release, the mobile ordering feature...
Papa John's has introduced a new integrated advertising and social media campaign to kick off the NFL season this week. Platforms include television, radio, digital, activation and promotional marketing, according to a news release. The TV campaign features the brand's...
Pizza Hut’s partnership with the new Visa Checkout platform – first announced in July – will officially kickoff with a new national TV ad campaign debuting Sunday.
Clorder Inc., a developer of cloud-based food ordering solutions, has launched a new website that helps raise funds for charities from placing restaurant orders online.
Pizza Hut Thailand has launched a new online ordering platform, developed by Tillster Inc. The rollout follows the June 2014 launch of Tillster’s online ordering website for Pizza Hut Canada.
Louisville, Ky.-based QSR Automation announced the release of DineTime Host version 3.0, a browser widget that when added to a restaurant's website provides self-service reservation options that sync in real time.
Pizza Hut and ICFLIX have joined up to bring dinner and a movie to countries across the Middle East starting August 15th.
Marco's Pizza is promoting its new Spicy Fresco Three Cheese and Spicy Double Pepperoni Fresco pizzas by inviting guests to stop by tomorrow, Aug. 19, from 11 a.m. to 2 p.m. to receive a free slice.
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The free webinar Using Beacon Technology and Geofencing In Your Restaurant sponsored by Splick.it and hosted by FastCasual.com earlier this week is now available for playback.