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Although mobile and social media marketing have been hot industry topics for the past few years, you can’t have a strong digital showing without first developing a solid marketing campaign. At the 2014 Fast Casual Executive Summit, this panel dissected a variety of campaigns to see why some work and why some don’t.
A new partnership between Microsoft and PayPal opens the door for PayPal Here to run on any device running Windows 8.1, and Panasonic is releasing a new Toughpad, which also runs on Windows 8.1.
Ninety percent of loyalty program members desire ongoing communications from the programs in which they participate.
Your app is an extension of your brand, and an app with sub-par design or functionality can do serious damage to that brand.
Restaurants are discovering the power of leveraging apps, loyalty programs and games to engage customers and drive traffic.
Instead of exhausting yourself trying to change customer behavior, take the necessary steps to minimize the distractions cell phones can present.
For independent operators, it's important to understand futures and have a good relationship with distributors and manufacturers to best manage food costs.
Themes for 2015 include customization, freshness and mobile ordering/payments.
Despite a number of headwinds such as high cheese and beef prices and labor pressures, many operators remain optimistic for 2015.
The upswing in the economy means competition for talent will heat up in 2015. That means employers need to up their game when it comes to attracting and retaining the best team members.
Coca-Cola is partnering with Fishbowl to offer a portfolio of research and solutions that can empower its foodservice clients to develop and execute digital strategies.
Reward program solutions provider Paytronix Systems Inc. has announced the winners of its 2014 Paytronix Loyaltees Awards, recognizing brands for their use of the Paytronix Rewards platform.
NoshList has changed its name to Waitlist Me, according to a company announcement.
Nashville, Tennessee-based Hunt Brothers Pizza introduced its new "Mow Like a Pro" sweepstakes, which provides winners commercial-grade lawn care prizes from Exmark.
E la Carte announced it has been named by Fast Company as one of the magazine's World's 50 Most Innovative Companies for 2015.
Valentine's Day deals range from heart-shaped food to a chance to win a trip for two.
Heartland and the National Restaurant Association will host a Twitter chat on secure payment data for restaurants on Feb. 12 at 1 p.m. Eastern.
The 61-page document details the capabilities of 151 leading mobile wallets.
LiveDeal Inc. has announced that the company topped its Q3 deal totals by 1,100 in Q4.
It's not surprising that today's restaurant consumer expects restaurants to offer technologies which make the dining experience as frictionless as possible, and prefers restaurants whose offerings support what's important to them.
Louisville, Kentucky-based Papa John's Pizza is offering free pizza in celebration of Super Bowl Sunday.
Fishbowl's Guest Analytics solution analyzes POS, loyalty, email, social, online ordering, reservations and guest satisfaction data.
California Pizza Kitchen unveiled its love-sick deals for Valentine's Day, the Sweet Deal for Two and the "What We Do For Love" sweepstakes.
San Francisco-based SpoonRocket, an on-demand meal delivery startup, has announced that it now accepts Bitcoin as a form of payment.
The smart tabletPOS combines an Ingenico iCT terminal, Beamm’s smart iPad POS application and management tools, a tablet stand, and cash drawer to provide a complete EMV-certified, in-store POS solution that is Apple Pay and Google Wallet ready
Your customers are online and mobile. Are you following them? With the advance of smart phones and social media you have new, powerful ways to connect with customers. We'll help you stay on top of the trends in online, mobile and social marketing.
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