Pizza driving restaurant industry into digital revolution

Pizza leads all other restaurant industry segments in digital ordering adoption, but the digital ordering and delivery landscape is in the early stages of a major evolution.

How location-based marketing helped Cousins Subs increase sales

The chain increased app downloads by 42 percent, increased mobile ordering traffic by 63 percent, and increased limited-time-only sales online and in-store for all locations by 19 percent compared to 2014.

CONNECT: How to get your app into the hands of millennials

Millennials will only keep 20 apps on a phone so the challenge is creating one that makes the cut.

CONNECT: The current state of mobile wallets and mobile ordering

A recent panel at Networld Media Group's CONNECT Mobile Innovation Summit attempted to clarify today’s mobile payments market, which is becoming an increasingly difficult task when you consider the options available to merchants.

CONNECT: Does your mobile experience offer 3 crucial things?

Three components are necessary for a successful mobile experience.

2 experts, 7 points about emerging social media for your restaurant

When should you incorporate emerging social media channels into your restaurant marketing strategy? Where do you start and what if it goes wrong?

Why restaurants should up their mobile games

Restaurants are looking for ways to harness the benefits of social media and digital technologies that benefit both customers and restaurants, which can be achieved with mobile gamification strategies.

Is mobile the key to digital ordering success?

Mobile expert discusses why mobile is the key to digital ordering success.

How to engage Millennials on social media

Understanding what makes Millennials tick will determine the direction a restaurant should take in capturing their attention on social media.

Using mobile to create a personalized guest experience

Jared Miller, CTO for the Atlanta Falcons, discusses how mobile can be used to create personalized experiences even when the customer isn't using their device.

NRA: Twitter, Facebook, Instagram execs share 3 social media myths

Social media myths dispelled by Facebook, Twitter and Instragram experts.

The hidden benefit of SMS text marketing messages

Erin Levzow, Director of Digital and E-commerce at Wingstop, points out a key benefit of SMS promotions that you may have overlooked.

Lock it up: 5 ways to protect customers using mobile payments

There are plenty of cost-efficient mobile payment processors designed to fit the budget needs of small businesses, but ensuring sensitive data customers that your business is secure is just as important as the convenience factor mobile payments offer.

Get a Bigger Piece of the Pie [infographic]

Online ordering, and mobile ordering in particular, is no longer simply a nice add-on for consumers,it's an expectation.

Social media is a must, but not enough: tips for getting creative

Owners need to look outside the box and develop strategies that seamlessly integrate with customers’ always-on and always-connected world.

Why digital ordering is a 'must have' for your restaurant

It's a race to the top for both fast casuals and QSRs latching on to the potential digital ordering can offer.

Pizza Hut executive discusses importance of mobile customer engagement

Baron Concors, Chief Digital Officer at Pizza Hut, discusses why it's important to think mobile first.

Building loyalty with mobile: Where to start?

Eric Buckner, Senior Product Manager - Mobile for Sears Holdings, discusses where to start when considering a mobile loyalty program.

From Guinness record setter to Oscars night: How Big Mama's is turning fame into fortune

How does a company capitalize on its fame and turn old news into something lasting and sustainable?

Getting back to your marketing roots

Although mobile and social media marketing have been hot industry topics for the past few years, you can’t have a strong digital showing without first developing a solid marketing campaign. At the 2014 Fast Casual Executive Summit, this panel dissected a variety of campaigns to see why some work and why some don’t.

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