How to engage Millennials on social media

Understanding what makes Millennials tick will determine the direction a restaurant should take in capturing their attention on social media.

NRA: Twitter, Facebook, Instagram execs share 3 social media myths

Social media myths dispelled by Facebook, Twitter and Instragram experts.

The hidden benefit of SMS text marketing messages

Erin Levzow, Director of Digital and E-commerce at Wingstop, points out a key benefit of SMS promotions that you may have overlooked.

Lock it up: 5 ways to protect customers using mobile payments

There are plenty of cost-efficient mobile payment processors designed to fit the budget needs of small businesses, but ensuring sensitive data customers that your business is secure is just as important as the convenience factor mobile payments offer.

Get a Bigger Piece of the Pie [infographic]

Online ordering, and mobile ordering in particular, is no longer simply a nice add-on for consumers,it's an expectation.

Social media is a must, but not enough: tips for getting creative

Owners need to look outside the box and develop strategies that seamlessly integrate with customers’ always-on and always-connected world.

Why digital ordering is a 'must have' for your restaurant

It's a race to the top for both fast casuals and QSRs latching on to the potential digital ordering can offer.

Pizza Hut executive discusses importance of mobile customer engagement

Baron Concors, Chief Digital Officer at Pizza Hut, discusses why it's important to think mobile first.

Building loyalty with mobile: Where to start?

Eric Buckner, Senior Product Manager - Mobile for Sears Holdings, discusses where to start when considering a mobile loyalty program.

From Guinness record setter to Oscars night: How Big Mama's is turning fame into fortune

How does a company capitalize on its fame and turn old news into something lasting and sustainable?

Getting back to your marketing roots

Although mobile and social media marketing have been hot industry topics for the past few years, you can’t have a strong digital showing without first developing a solid marketing campaign. At the 2014 Fast Casual Executive Summit, this panel dissected a variety of campaigns to see why some work and why some don’t.

Weaving a loyal web: 3 steps to integrate social into loyalty marketing

Ninety percent of loyalty program members desire ongoing communications from the programs in which they participate.

Check out the two new 'Windows' now open for mobile POS

A new partnership between Microsoft and PayPal opens the door for PayPal Here to run on any device running Windows 8.1, and Panasonic is releasing a new Toughpad, which also runs on Windows 8.1.

Best practices for developing, deploying a mobile app for your brand

Your app is an extension of your brand, and an app with sub-par design or functionality can do serious damage to that brand.

How restaurants are using gamification to increase engagement in loyalty apps

Restaurants are discovering the power of leveraging apps, loyalty programs and games to engage customers and drive traffic.

Building genuine customer engagement in an Instagram world

Instead of exhausting yourself trying to change customer behavior, take the necessary steps to minimize the distractions cell phones can present.

Independent pizzerias leverage local ingredients, marketing to compete with big chains

For independent operators, it's important to understand futures and have a good relationship with distributors and manufacturers to best manage food costs.

Executive round table: Pizza industry leaders make their 2015 predictions

Themes for 2015 include customization, freshness and mobile ordering/payments.

The pace of fast casual pizza accelerates in 2014

Despite a number of headwinds such as high cheese and beef prices and labor pressures, many operators remain optimistic for 2015.

Competition for talent among hot trends for employers in 2015

The upswing in the economy means competition for talent will heat up in 2015. That means employers need to up their game when it comes to attracting and retaining the best team members.

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