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The importance of both knowing, and fiercely protecting your restaurant’s reputation online, is integral to business success today in any area of food service. For proof, look no further than the following three research findings: The addition of a single...
As more restaurant brands develop digital ordering capabilities, restaurant technologists must understand the key differences between a cloud POS and a fully-featured digital ordering engine.
When it comes to social media success, it can be tough to remember that it's all about quality, over quantity in most cases. But the good news is, if you can learn to EAT it, you'll have that task accomplished. Read on, if you want to learn how.
A newly released study from Deloitte shows that a huge chunk of frequent diners prefer to order online, but at quick service restaurants they end up spending 26 percent more on food when they do. For fast casual, it's 13 percent more.
Digital gurus at Dunkin' Donuts and Pita Pit offer up real-life insight on mobile app strategy.
Kiosks in the restaurant sphere are a big hit due to their ability to draw in customers. One pizza franchise saw firsthand how effective a kiosk campaign can be when it helped drive a ROI of more than 2,000 percent.
Baron Concors, Pizza Hut global chief digital officer, said the “focus on mobile is a focus on customer,” and that retailers must turn their mindset to becoming students of human behavior.
In the annals of gaming history, this summer will go down as the summer of Pokemon Go. The augmented reality game has players worldwide out on the streets and everywhere else, attempting to catch Pokemon in just about every nook...
We all know the big, failed product launches, especially those from companies known for marketing greatness like New Coke, the Arch Deluxe and Orbitz soda. And, of course, there’s lots of analysis out there about why they crashed and burned,...
It's no secret that online reviews can be very beneficial for a restaurant's reputation and business. But many restaurateurs are not aware that they can use paid social promotion to win reviews, making the most of the ad dollars you spend on Facebook, Instagram and Twitter.
At least 60 Houston restaurants are being misrepresented as fictional restaurants, as we reported yesterday, but nobody is sure why. We posed the question to the experts to help other restaurateurs avoid being victimized.
Somebody is creating dozens of fake restaurant Facebook listings for real restaurant locations in Houston. The question is, why?
Traditionally, franchisors received self-reported metrics from franchisees, making inventory management and sales analysis an unnecessarily lengthy process. To free up valuable time and receive a more accurate understanding of overarching operations, franchisors should consider technology solutions that streamline measurement.
Back in the 1800s when photography was first invented, it would have been hard to imagine people using the technology to document lunch. As restaurants are quickly discovering, however, food photography is not something to be dismissed as a passing fad.
Nearly half of the top 100 restaurant chains don't have a native app, even though consumers expect one. Gleaning wisdom from over 1 million app reviews has revealed some interesting lessons and principles, from both the well-done apps to the mobile flops.
A new artificial intelligence platform promises to engage diners in a caring way with very little thought and effort from restaurant operators.
A new report from TechSci Research shows that over the next five years, India may be one of the most promising markets for food service investment, But you must be a leading-edge system for both online ordering and meal delivery.
Pictures and words and great hashtags — that's the world of Instagram. It's a world restaurateurs must know to engage today's customers. Here are some pointers.
You can drive consumers to your app, but you can't necessarily make them download it. This has been the perpetual problem for restaurants that want their guests to be intimately linked to their brands via smartphones. As difficult as it...
Not all apps are created equal, and consumers don't have the patience to wait while you to get it right.