- WHITE PAPERS
We love our smartphones. We love them so much that, according to a new poll, they are our favorite place to spend time while on vacation.
Ever thought of using that perpetual teenage social media favorite, Snapchat, in your social media marketing? Virginia-based Firenza certainly did, and the results have been very gratifying.
By harnessing the power of smart loyalty and letting customers control their own experience, brands can create a superior consumer journey.
In this first of a three-part series, we take a closer look at the chain that claims it's inventing a new restaurant sector that combines speed and quality into an idea that some industry analysts say the market is clamoring for.
There will be more than 200 million mobile-wallet users across the U.S. by the end of 2016.
By carefully vetting loyalty strategies and course correcting to improve results, restaurants can effectively interact with customers and create experiences that are truly memorable.
Enabling the mobile channel — perhaps through loyalty, ordering, payment or other capabilities — is the next big step for restaurant leaders looking to remain competitive and build customer loyalty.
We live in a social media world and nowhere is that more clear than in the restaurant industry. Pictures of food are ubiquitous, dominating photo-driven networks like Instagram and Pinterest and prominent across mainstays Facebook and Twitter.
Marketers have been touting the benefits of digital marketing for years, but motivating franchisees to carve out time to learn the ropes can be difficult.
Everyone seems to be talking about the "Internet of Things," or IOT, but what does that have to do with restaurants?
The customer experience at a restaurant is paramount to a restaurant's success. Mobile apps have become increasingly part of that experience, but how important are they?
Slapfish founder Andrew Gruel responds to approximately 30 online reviews daily about his company — regardless of whether they are positive or negative. He believes that strong social media management can reap tremendous benefits and create a stronger base of customers.
When the first mobile ad was launched in 1997, who would have guessed that nearly 20 years later, mobile ad spending would be forecasted to surpass desktop ad spending?
Any time you gather some of the industry's brightest CEOs, franchisors, chefs, franchisees and vendors, there is sure to be some insightful quotes. We've gathered a few memorable moments from sessions during the opening day of the inaugural Franchising Restaurant & Innovation Summit in Dallas.
Mobile interaction allows consumers to engage more naturally at times that are comfortable and appropriate for them and to share their experiences with others unable to be in the same physical location. It also enables deeper and more thoughtful two-way discussions than simple texting would ever invite on its own.
Knowing what needs to be done is important. Knowing what should never be done could be critical.
The company is testing what it calls a 'Hands Free' app that enables users to make and confirm purchases without a payment card or mobile wallet.
Allowing your guests to view menus, place orders and read nutritional information while at home or on-the-go is paramount. But just because we can, should we always use digital technology?
The most successful fast casual establishments are leveraging mobile technology to forge stronger relationships with their customers.
Today's most powerful marketing tool for reaching this "instant gratification" audience is online advertising.