7 tips to make it easy for customers to find your restaurant

It's important for your business to show up in online searches.

Beating the marketing monkeys

In his best-selling personal finance book arguing that investors can't consistently beat the market, economist Burton Malkiel says that "a blindfolded monkey throwing darts at a newspaper's financial pages could select a portfolio that would do just as well as...

3 tips on making your mobile app amazing

Comedian Louis C.K. has a well-loved skit (just one of the hundreds of YouTube posts of this video has 681,365 views) subtitled, "Everything is amazing and nobody's happy." In it, he chastises – hilariously – people who take technology for granted.

Podcast: The right way to use 'Social Intelligence'

In Episode No. 3 of the Social Restaurant Podcast, I'm delighted to be joined by two amazing guests who have some of the deepest-rooted experience I've seen in using social media to gather meaningful, and actionable customer insights in a Fast Casual restaurant brand.

Consumers driving the need for restaurants to adopt mobile solutions

Some experts predict mobile payments to reach critical mass in three to five years.

NoshList CEO: 'Mobile is about to change everything about restaurants'

Mobile is a growing channel that pushes promotions and specials, provides better service and offers payment options.

Restaurant execs: Social media requires response, risk taking

While likes and followers are important, the key metric is if something is shared.

How to choose the right mobile marketing platform

Mobile marketing execs explain why their platforms are the best option to run your loyalty programs.

Restaurant leaders share best practices for employee engagement

Restaurants have incentivized and engaged their teams with everything from retreats to Facebook pages to ESOL programs.

How to grow online sales: What the GrubHub/Seamless merger means

As the National Restaurant Show lumbered into its third day, GrubHub and Seamless, two leading online ordering providers for independent restaurants, awakened the industry with a major announcement — a merger that would form the nation's largest network for mobile...

From the NRA Show floor: Optimism and investment

Mobile, digital signage solutions on trend as the technology pavilion continues to grow.

How to win the Loyalty Marathon

To achieve strong results when running a marathon or building a loyalty program, you have to be patient, willing to stick to your plan and trust your training.

Tourists are coming: Is your restaurant ready to accommodate?

Since most foreign tourists won't have access to a PC during their trip, it's critical to offer mobile-based feedback mechanisms featuring short, multi-language surveys.

Improving hiring through social platforms

Social hiring sites offer cheap, and sometimes free, opportunities to find candidates who have more extensive profiles that provide not only resumes, but a peek into personality as well.

Domino's franchisee using self-service kiosks to reach college crowd

Kiosks in college dorms incentivize students by offering $1 off if they order there rather than via computer or phone.

Solving the social media recruitment puzzle

Although social media hasn't radically changed how restaurants recruit employees yet, it has added a new dynamic that many businesses are not fully equipped to handle themselves.

Not open to discussion: The time for restaurant mobile apps is now

Remember back in the 1990s, when business owners asked, “Do we really need a website?” My, how quickly that question disappeared. Today the vast majority of businesses now have websites, and for a good portion of those, it’s the only...

How to optimize your restaurant menu on your website

Showcase your featured specials right on your homepage to draw first-time visitors in and build excitement around your limited-time offering.

Commentary: What's your mobile wallet recipe?

The mobile customer wants to be an active participant in the experience and is a potential brand ambassador if you get the experience right.

Domino's CEO not worried about emergence of fast casual pizza

The big pizza players are taking share away from regionals and independents because of their technology advantage.

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