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Casual dining is the last space where customers give their credit card to someone who walks away with it.
Ellen Hartman, president and CEO of Hartman Public Relations, talked to senior editor Cherryh Butler at the 2013 Fast Casual Executive Summit. Hartman contributed a commentary for the 2014 Fast Casual State of the Industry Report.
Apple's recent release of iOS 7 has several changes, and with any new software update, there are bound to be a few glitches. Since your restaurant's app is useless if it's not useful, it's important to make sure the upgrade...
When it comes to mobile marketing in fast casual restaurants, it's all about Millennials—at least that's the belief of several restaurant operators we listened to at last week's Fast Casual Executive Summit in New Orleans. A panel titled, "The Big...
Consumers spend a lot for Halloween; the key is to be creative and promote louder than your competition.
Mobile ads enable the advertiser to precisely target an audience through a variety of demographic characteristics.
62 percent of consumers are less likely to choose a restaurant if they can't read the menu on a mobile device
The 80 million-strong Millennial demographic currently accounts for about 21 percent of all consumer spending.
Mobile payments provide the ability to more personally interact with your guests, and gain more data about their habits.
The most successful small businesses get more than 60 to 70 percent of their customers coming back on a monthly basis.
Sending a private message is like sending a personal email and is best used to thank patrons for writing a positive review.
Gamification elements, like points and feedback, make us want to continue participating and engaging with the brand.
Merchants should look for opportunities to leverage technology that helps them deliver better experiences for customers without negative effects on their bottom line.
A recent study indicating that a 90-percent order accuracy rate is considered to be best in class when it comes to drive-thru operations surprised me, particularly from my vantage point in the software as a service (SaaS) industry, in which...
New York regulators have had enough of fake online customer reviews. Last week, Eric Schneiderman, the state’s attorney general, slapped 19 companies with $350,000 in penalties for mandating that employees and hired reviewers—many of whom had never even used their...
Tableside tablet developers recently reported a month-to-month growth rate of 35 percent in adoption by restaurants.
Data from digital platforms allows brands to create more targeted promotions based on customers' behavior and history.
The minimum wage strikes permeating throughout the restaurant industry continue to grow, with employees in nearly 60 cities protesting right before Labor Day weekend. The heated debate has even carried over onto brands' social media pages, with supporters and dissenters...
With 96 percent of the world's population now using mobile devices, it's imperative for companies to figure out how to best connect with and serve customers on a mobile device, in a way that is simple and rewarding. Executive conversations...
Negative comments indicate brand passion that can be turned into engagement.