- WHITE PAPERS
Is your restaurant ready to take advantage of guests new relationship with their smartphones?
New report sheds light on the increasing influence of mobile ads on limited-service restaurant consumers.
Scott Anthony incentivizes his employees to spread the word about his pizzeria.
Bruno DiFabio says negotiating the lease while keeping a low profile is an important step when opening a concept.
What should your top goal as a brand be in 2014? Trust me, it should be to get your customers to love your brand. Zero ROI marketing? For those of us with our dating years behind us, Valentine's Day dates seem humorous now. Most of the time those nights out meant a lot of money was spent trying to impress another person ...
For restaurants, mobile is changing the customer service model by enabling more discrete time optimization. Marketers need to evaluate how to adapt their business to the rapid mobile wave coming their way and appeal to a growing mobile audience.
From social media to TV spots, chains get creative for the most-watched Super Bowl in history.
Mobile innovations continue to grow at a staggering pace and to win the game, your brand's mobile app is going to need more than just a menu, nutritional information and restaurant locations.
A flight to Denver during ski season is bound to be more expensive than the same flight in July, just as a bottle of Champagne is pricier in late December, and a Scottsdale resort is most expensive in January. It’s simple economics — price follows demand.
Take control by responding to complaints with compassion and addressing issues at the store level.
Systems should have mobile and online integrations, loyalty, security enhancements and reporting functionality.
Executive wants Domino's be the No. 1 QSR in 5 years time — not just in pizza.
Seventy-two percent of consumers feel that online promotions or emails they receive don't speak to their interests.
Flash's incompatibility with Apple products has contributed to its dwindling presence.
Easy Order will be available to consumers in mid-2014 and will be available on more than 1 million Ford vehicles.
The brand's GPS-enabled feature will provide customers with local deals that may not be available nationwide.
Expect a moderate sales growth rate this year.
Once someone is mGifted a stored gift card, it is the ideal time to convert them into a consistent mobile user.
Mobile ordering, carry out/delivery, transparency and customer service are on the agenda.
Menus, hours, etc., are much easier to access via mobile devices when you have a mobile-friendly website.