- WHITE PAPERS
Here's a look back at some of 2015's trending topics and stories.
Three of this year's top-10 stories revolved around the fast food industry: Domino's new emoji ordering option ranked as No. 7 and the availability of alcohol at fast food locations, such as some Starbucks and Taco Bell locations, came in at No. 9.
Christina Coy, VP of marketing for Pie Five, discusses how the brand uses social media, YouTube and mobile marketing to connect and engage millennials.
Email marketing is a tried and tested mode of marketing that has been here for more than two decades. It has been labeled as boring and a less responsive medium of marketing in this age of swiftly changing digital technologies, but it is still running strong.
With the recent introduction of a re-ordering capability on mobile payment platforms, tableside tablets may soon become the Tyrannosaurus Rex of the hospitality industry.
Email is ubiquitous personally and professionally, which means email marketing is far from dead.
Paying with your mobile device is one of the best digital initiatives out there. Many merchants have been hesitant about mobile payments, but with the EMV compliance mandate at our doorstep in the U.S., the time for business owners to put out the “open” sign for mobile payments is now.
There has been a massive evolution in the use of technology within the past decade, the past five years — and even within just the last year. There are no signs of that evolution of technology use slowing, including in the fast casual restaurant industry.
"Whatever I present to you is my PR moment," Nick Powills, CEO of No Limit Agency, said in opening his session at the Fast Casual Executive Summit in Miami.
Mobile is the most effective way to serve the millennial segment.
Pizza leads all other restaurant industry segments in digital ordering adoption, but the digital ordering and delivery landscape is in the early stages of a major evolution.
The chain increased app downloads by 42 percent, increased mobile ordering traffic by 63 percent, and increased limited-time-only sales online and in-store for all locations by 19 percent compared to 2014.
Millennials will only keep 20 apps on a phone so the challenge is creating one that makes the cut.
A recent panel at Networld Media Group's CONNECT Mobile Innovation Summit attempted to clarify today’s mobile payments market, which is becoming an increasingly difficult task when you consider the options available to merchants.
Three components are necessary for a successful mobile experience.
When should you incorporate emerging social media channels into your restaurant marketing strategy? Where do you start and what if it goes wrong?
Restaurants are looking for ways to harness the benefits of social media and digital technologies that benefit both customers and restaurants, which can be achieved with mobile gamification strategies.
Mobile expert discusses why mobile is the key to digital ordering success.
Understanding what makes Millennials tick will determine the direction a restaurant should take in capturing their attention on social media.
Jared Miller, CTO for the Atlanta Falcons, discusses how mobile can be used to create personalized experiences even when the customer isn't using their device.