10 fresh restaurant marketing ideas for 2016

Today there are marketing techniques that won't break the bank and will help you save time. Use these restaurant marketing ideas to take your business to the next level in 2016.

Saying no to digital: Why haven't all restaurateurs embraced new POS systems?

A new study looks at why many restaurants haven't implemented a digital POS system.

Year in review: 7 trending headlines of 2015

Here's a look back at some of 2015's trending topics and stories.

Fast-food breakfast is 'top food story' of the year

Three of this year's top-10 stories revolved around the fast food industry: Domino's new emoji ordering option ranked as No. 7 and the availability of alcohol at fast food locations, such as some Starbucks and Taco Bell locations, came in at No. 9.

Video: Pie Five VP shares strategy on connecting with millennials

Christina Coy, VP of marketing for Pie Five, discusses how the brand uses social media, YouTube and mobile marketing to connect and engage millennials.

Innovations that will transform the future of email marketing

Email marketing is a tried and tested mode of marketing that has been here for more than two decades. It has been labeled as boring and a less responsive medium of marketing in this age of swiftly changing digital technologies, but it is still running strong.

Will mobile cause tablet ordering to go the way of the dinosaur?

With the recent introduction of a re-ordering capability on mobile payment platforms, tableside tablets may soon become the Tyrannosaurus Rex of the hospitality industry.

Email marketing is far from a dead marketing tool

Email is ubiquitous personally and professionally, which means email marketing is far from dead.

Why mobile payments matter to EMV compliance

Paying with your mobile device is one of the best digital initiatives out there. Many merchants have been hesitant about mobile payments, but with the EMV compliance mandate at our doorstep in the U.S., the time for business owners to put out the “open” sign for mobile payments is now.

FCES15: The evolution of restaurant technology

There has been a massive evolution in the use of technology within the past decade, the past five years — and even within just the last year. There are no signs of that evolution of technology use slowing, including in the fast casual restaurant industry.

FCES15: Top 10 PR do's (and a few don'ts)

"Whatever I present to you is my PR moment," Nick Powills, CEO of No Limit Agency, said in opening his session at the Fast Casual Executive Summit in Miami.

Pizza driving restaurant industry into digital revolution

Pizza leads all other restaurant industry segments in digital ordering adoption, but the digital ordering and delivery landscape is in the early stages of a major evolution.

How location-based marketing helped Cousins Subs increase sales

The chain increased app downloads by 42 percent, increased mobile ordering traffic by 63 percent, and increased limited-time-only sales online and in-store for all locations by 19 percent compared to 2014.

CONNECT: How to get your app into the hands of millennials

Millennials will only keep 20 apps on a phone so the challenge is creating one that makes the cut.

CONNECT: The current state of mobile wallets and mobile ordering

A recent panel at Networld Media Group's CONNECT Mobile Innovation Summit attempted to clarify today’s mobile payments market, which is becoming an increasingly difficult task when you consider the options available to merchants.

CONNECT: Does your mobile experience offer 3 crucial things?

Three components are necessary for a successful mobile experience.

2 experts, 7 points about emerging social media for your restaurant

When should you incorporate emerging social media channels into your restaurant marketing strategy? Where do you start and what if it goes wrong?

Why restaurants should up their mobile games

Restaurants are looking for ways to harness the benefits of social media and digital technologies that benefit both customers and restaurants, which can be achieved with mobile gamification strategies.

Is mobile the key to digital ordering success?

Mobile expert discusses why mobile is the key to digital ordering success.

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