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Nimbleness, dynamic customer relationships, customization and millennial insights are all key to brand success, says FOCUS Brands CEO Steve DeSutter.
Work with local businesses and non-profits to promote your restaurant’s event, tie them to your event theme and encourage a co-sponsorship.
The company remains bullish on North China and is focused on shifting its marketing and menu strategies to support growth in the market.
Millennials are accustomed to technology and like a sensory experience – to touch and feel things – and kiosks give them that opportunity.
Mobile tools help your team plan ahead, and when the schedule finds its way to mobile phones, you can kiss the 'I didn’t know' excuse goodbye.
Beverages, micro-local, crowdsourcing and increased competition from nontraditional foodservice outlets are all expected to shape the restaurant landscape in 2015.
Seth Priebatsch, LevelUp's Chief Ninja, prognosticates about the future of Apple's mobile payments platform as it applies to restaurant chains.
Millennials expect your website to have more than just your location, hours of operation and phone number; they want to see your menu, reviews, promotions and photos.
Sixty-one percent of mobile users will simply leave a website that is not optimized for viewing on their device and will move on to competition.
Restaurants can become victims of their own success when high volume slows down service. Check out these tips for satisfying the need for speed.
HuHot's VP of Marketing shares how to get franchisees to weigh in on marketing decisions, and how to blend corporate standards with local store marketing techniques.
Voice ordering was also a highlight of Q3, with more than 200,000 voice orders placed despite no promotion of the platform since the June launch.
As the brand continues its turnaround strategy, it will launch a new advertising position in Q4 aimed at millennials.
The technology and food experience are now weighted equally in the eyes of the consumer, some experts say.
By the end of 2015, it’s expected nearly every retailer will have NFC readers.
Having the ability to send relevant promotions, rewarding users with instant incentives and providing security thresholds are critical components.
As of right now, about 15 percent of restaurants accept mobile payments, but this is expected to rise to 68 percent in 2015.
The company expects its mobile site to launch by the end of this year and is investing 'seven figures' into additional digital initiatives.
Focusing on the creation of an experience that’s easy for the customer, instead of optimal for the brand, makes customers feel like VIPs.
If mobile websites included a click-to-order button that routed customers to a geolocation API, the brands' mobile experiences would be better suited to handle each query.
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