Where's my (your) money? Overcoming mobile payment growing pains

Having the ability to send relevant promotions, rewarding users with instant incentives and providing security thresholds are critical components.

The world has gone mobile and you should, too

As of right now, about 15 percent of restaurants accept mobile payments, but this is expected to rise to 68 percent in 2015.

Toppers Pizza's remodeling, digital efforts help brand stay relevant in 'fast casual environment'

The company expects its mobile site to launch by the end of this year and is investing 'seven figures' into additional digital initiatives.

Apple Pay's impact on restaurant loyalty marketing

Focusing on the creation of an experience that’s easy for the customer, instead of optimal for the brand, makes customers feel like VIPs.

Report: Restaurant mobile websites slow to load digital orders

If mobile websites included a click-to-order button that routed customers to a geolocation API, the brands' mobile experiences would be better suited to handle each query.

Why you’ll abandon your new mobile app in 12 to 24 months

Apple Pay just demolished the payment value of a branded app, making it possible for consumers to pay without downloading your app by offering the ability to store a credit card and use it with any NFC-enabled device.

Online ordering provides the holy grail of customer-level data

Even for brands in which digital ordering represents a small percentage, its search traffic and order traffic represents a meaningful sample size from which brands can glean valuable insights.

What did you miss at #CONNECTsummit14? Check out the highlights

#CONNECTsummit14 included mobile innovation leaders from across the spectrum: tech, restaurant, retail.

Three ways restaurants can be smarter with local schools

Online ordering is the perfect way to remind students, parents and school administrators that you care about their needs by offering them a quick and value-oriented way to order their meals.

Why Apple Pay is important for restaurant operators big and small

Apple tries to make everything easy for consumers and that usually equals widespread consumer adoption down the road.

Why restaurants should embrace mobile payment with iPhone 6 and PassBook

By combining NFC with finger touch recognition technology, Apple is able to offer NFC payment securely inside PassBook, making PassBook more relevant than ever.

McDonald's, Subway named as initial Apple Pay partners

The new mobile wallet eliminates the need for a magstripe, instead generating a single-use, unique number for each transaction.

iPhone mobile payment option opens up opportunity for marketers

With Apple's rollout of Apple Pay, now might be a good time for marketers to get to know Passbook.

Using big data to get a big mobile strategy in place

Operators can now collect valuable information about their customers, find micro segments, create predictive analytics, and pass that value on.

Wait time zero: The need for speed

Restaurant efficiency experts cite the 7-second rule; a 7-second reduction in customer wait times increases a chain’s market share by as much as 1 percent.

Restaurants jump on selfie bandwagon to engage Millennial consumers

A selfie that includes your restaurant, food or drink is a perfect form of implied testimonial.

#CONNECTsummit14: Consumers waiting for marketers to catch up

Thinking about plunging in to mobile marketing? Now is a great time, according to Jack Philbin, co-founder, president and CEO of Vibes and chairman of the Mobile Marketing Association.

#CONNECTsummit14: Beacons offer immediacy, simplicity and context

Beacons are powerful tools, enabling marketers to push the right message to the right person in the right place at the right time.

The consumer experience evolution

Order-ahead solutions, like mobile/online ordering, are boosting restaurants' average checks by 15-plus percent.

Summit to take a deep dive into the future of ATM and mobile technologies

The second annual ATM & Mobile Innovation Summit in September will feature experts with exceptional depth of knowledge in areas of innovation, security, compliance and regulation.

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