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HuHot's VP of Marketing shares how to get franchisees to weigh in on marketing decisions, and how to blend corporate standards with local store marketing techniques.
Voice ordering was also a highlight of Q3, with more than 200,000 voice orders placed despite no promotion of the platform since the June launch.
As the brand continues its turnaround strategy, it will launch a new advertising position in Q4 aimed at millennials.
The technology and food experience are now weighted equally in the eyes of the consumer, some experts say.
By the end of 2015, it’s expected nearly every retailer will have NFC readers.
Having the ability to send relevant promotions, rewarding users with instant incentives and providing security thresholds are critical components.
As of right now, about 15 percent of restaurants accept mobile payments, but this is expected to rise to 68 percent in 2015.
The company expects its mobile site to launch by the end of this year and is investing 'seven figures' into additional digital initiatives.
Focusing on the creation of an experience that’s easy for the customer, instead of optimal for the brand, makes customers feel like VIPs.
If mobile websites included a click-to-order button that routed customers to a geolocation API, the brands' mobile experiences would be better suited to handle each query.
Apple Pay just demolished the payment value of a branded app, making it possible for consumers to pay without downloading your app by offering the ability to store a credit card and use it with any NFC-enabled device.
Even for brands in which digital ordering represents a small percentage, its search traffic and order traffic represents a meaningful sample size from which brands can glean valuable insights.
#CONNECTsummit14 included mobile innovation leaders from across the spectrum: tech, restaurant, retail.
Online ordering is the perfect way to remind students, parents and school administrators that you care about their needs by offering them a quick and value-oriented way to order their meals.
Apple tries to make everything easy for consumers and that usually equals widespread consumer adoption down the road.
By combining NFC with finger touch recognition technology, Apple is able to offer NFC payment securely inside PassBook, making PassBook more relevant than ever.
The new mobile wallet eliminates the need for a magstripe, instead generating a single-use, unique number for each transaction.
With Apple's rollout of Apple Pay, now might be a good time for marketers to get to know Passbook.
Operators can now collect valuable information about their customers, find micro segments, create predictive analytics, and pass that value on.
Restaurant efficiency experts cite the 7-second rule; a 7-second reduction in customer wait times increases a chain’s market share by as much as 1 percent.