4 ways restaurants can optimize the customer experience through mobile

Mobile searches related to restaurants have a conversion rate of 90 percent with 64 percent converting within the hour.

Nearly 60% of Papa John's US delivery sales now come through digital channels

The company is in the midst of a new POS rollout that is expected to drive labor efficiencies, speed of service and order accuracy.

The importance of online ordering when it comes to catering

Research has shown that people who place mobile and online orders have an average ticket 30 percent higher than in-store customers.

5 insights from mobile restaurant customers: The new shopper mindset

The increasing use of smartphones is changing the consumer landscape significantly, particularly for restaurant purchasing.

Teaching in-store and digital ordering to play nice

One of the leading brands is on its way to a digital ordering majority. Is your brand ready to handle the demand from outside your walls?

Domino's digital volume keeping prices down

The volume growth from digital has offset increases in the price of cheese and pork.

Turning social media likes into restaurant traffic

Offer customers something, like a discount or a recipe, in return for their like.

Fresh Brothers solves heavy traffic delivery problem with virtual store

With the concept, the company has increased two stores' business by about 15 percent without adding much labor.

LevelUp's new StartUp program aimed at limited-service restaurants

Consumers don't become comfortable making mobile payments until their third transaction.

Pizza Hut hopes to surpass competition in digital space in 2015

Yum! execs called the U.S. performance 'disappointing' and said the brand is in turnaround mode.

Pizza Hut named an initial partner for Visa's new, simplified ecommerce service

Mobile is now the dominant channel of Pizza Hut's digital business, growing more than 4,000 percent in the last three years.

How one restaurant concept leverages Yelp reviews for sales growth

Every star on a Yelp review leads to a 5 to 9-percent increase in revenue and First Watch uses the site as part of its business model.

Mobile CRM is a game changer that puts every restaurant on an even playing field

Heavy users of a brand do respond to rewards, but most customers prefer nuanced benefits, like special status as a VIP who gets access to private promotions.

A framework for measuring and monitoring mobile app loyalty

Even the most loyal customer evaluates every touch point and interaction with a business.

Restaurants fire up promos for Fourth of July holiday

From menu rollouts to marketing campaigns, some concepts are in the spirit.

The (half) year in review for the pizza segment

Digital ordering should make up more than half of sales for the bigger brands within the next year.

LevelUp: Consumers increase spending with iBeacon technology

Experts don't believe BLE should be a replacement for current emerging technologies such as NFC or EMV, but rather complement the in-restaurant experience.

Mobile apps are restaurant marketing’s future, not mobile websites

Apps must provide significant value and engagement to users, not just routes to ads or videos or other low-value ends.

Here’s why the end is near for restaurant POS terminals

With the majority of consumers carrying web-enabled, location-aware devices and demanding self-service options, the days of POS terminals in restaurants may be numbered.

Tech companies help operators go from 'reactive to proactive'

Operators can now pull real-time data and sales forecasts to better control labor scheduling.

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