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By combining NFC with finger touch recognition technology, Apple is able to offer NFC payment securely inside PassBook, making PassBook more relevant than ever.
The new mobile wallet eliminates the need for a magstripe, instead generating a single-use, unique number for each transaction.
With Apple's rollout of Apple Pay, now might be a good time for marketers to get to know Passbook.
Operators can now collect valuable information about their customers, find micro segments, create predictive analytics, and pass that value on.
Restaurant efficiency experts cite the 7-second rule; a 7-second reduction in customer wait times increases a chain’s market share by as much as 1 percent.
A selfie that includes your restaurant, food or drink is a perfect form of implied testimonial.
Thinking about plunging in to mobile marketing? Now is a great time, according to Jack Philbin, co-founder, president and CEO of Vibes and chairman of the Mobile Marketing Association.
Beacons are powerful tools, enabling marketers to push the right message to the right person in the right place at the right time.
Order-ahead solutions, like mobile/online ordering, are boosting restaurants' average checks by 15-plus percent.
The second annual ATM & Mobile Innovation Summit in September will feature experts with exceptional depth of knowledge in areas of innovation, security, compliance and regulation.
With geo-triggered ordering, customers make their order in advance and the order gets pushed to the kitchen only when the customer walks in.
Mobile searches related to restaurants have a conversion rate of 90 percent with 64 percent converting within the hour.
The company is in the midst of a new POS rollout that is expected to drive labor efficiencies, speed of service and order accuracy.
Research has shown that people who place mobile and online orders have an average ticket 30 percent higher than in-store customers.
The increasing use of smartphones is changing the consumer landscape significantly, particularly for restaurant purchasing.
One of the leading brands is on its way to a digital ordering majority. Is your brand ready to handle the demand from outside your walls?
The volume growth from digital has offset increases in the price of cheese and pork.
Offer customers something, like a discount or a recipe, in return for their like.
With the concept, the company has increased two stores' business by about 15 percent without adding much labor.
Consumers don't become comfortable making mobile payments until their third transaction.
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