- WHITE PAPERS
Social media myths dispelled by Facebook, Twitter and Instragram experts.
Erin Levzow, Director of Digital and E-commerce at Wingstop, points out a key benefit of SMS promotions that you may have overlooked.
There are plenty of cost-efficient mobile payment processors designed to fit the budget needs of small businesses, but ensuring sensitive data customers that your business is secure is just as important as the convenience factor mobile payments offer.
Online ordering, and mobile ordering in particular, is no longer simply a nice add-on for consumers,it's an expectation.
Owners need to look outside the box and develop strategies that seamlessly integrate with customers’ always-on and always-connected world.
It's a race to the top for both fast casuals and QSRs latching on to the potential digital ordering can offer.
Baron Concors, Chief Digital Officer at Pizza Hut, discusses why it's important to think mobile first.
Eric Buckner, Senior Product Manager - Mobile for Sears Holdings, discusses where to start when considering a mobile loyalty program.
How does a company capitalize on its fame and turn old news into something lasting and sustainable?
Although mobile and social media marketing have been hot industry topics for the past few years, you can’t have a strong digital showing without first developing a solid marketing campaign. At the 2014 Fast Casual Executive Summit, this panel dissected a variety of campaigns to see why some work and why some don’t.
Ninety percent of loyalty program members desire ongoing communications from the programs in which they participate.
A new partnership between Microsoft and PayPal opens the door for PayPal Here to run on any device running Windows 8.1, and Panasonic is releasing a new Toughpad, which also runs on Windows 8.1.
Your app is an extension of your brand, and an app with sub-par design or functionality can do serious damage to that brand.
Restaurants are discovering the power of leveraging apps, loyalty programs and games to engage customers and drive traffic.
Instead of exhausting yourself trying to change customer behavior, take the necessary steps to minimize the distractions cell phones can present.
For independent operators, it's important to understand futures and have a good relationship with distributors and manufacturers to best manage food costs.
Themes for 2015 include customization, freshness and mobile ordering/payments.
Despite a number of headwinds such as high cheese and beef prices and labor pressures, many operators remain optimistic for 2015.
The upswing in the economy means competition for talent will heat up in 2015. That means employers need to up their game when it comes to attracting and retaining the best team members.
Focusing on how diversity is presented on a company website provides an opportunity to reaffirm our industry’s commitment to reaching a multicultural workforce and customer base.