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When should you incorporate emerging social media channels into your restaurant marketing strategy? Where do you start and what if it goes wrong?
Restaurants are looking for ways to harness the benefits of social media and digital technologies that benefit both customers and restaurants, which can be achieved with mobile gamification strategies.
Mobile expert discusses why mobile is the key to digital ordering success.
Understanding what makes Millennials tick will determine the direction a restaurant should take in capturing their attention on social media.
Jared Miller, CTO for the Atlanta Falcons, discusses how mobile can be used to create personalized experiences even when the customer isn't using their device.
Social media myths dispelled by Facebook, Twitter and Instragram experts.
Erin Levzow, Director of Digital and E-commerce at Wingstop, points out a key benefit of SMS promotions that you may have overlooked.
There are plenty of cost-efficient mobile payment processors designed to fit the budget needs of small businesses, but ensuring sensitive data customers that your business is secure is just as important as the convenience factor mobile payments offer.
Online ordering, and mobile ordering in particular, is no longer simply a nice add-on for consumers,it's an expectation.
Owners need to look outside the box and develop strategies that seamlessly integrate with customers’ always-on and always-connected world.
It's a race to the top for both fast casuals and QSRs latching on to the potential digital ordering can offer.
Baron Concors, Chief Digital Officer at Pizza Hut, discusses why it's important to think mobile first.
Eric Buckner, Senior Product Manager - Mobile for Sears Holdings, discusses where to start when considering a mobile loyalty program.
How does a company capitalize on its fame and turn old news into something lasting and sustainable?
Although mobile and social media marketing have been hot industry topics for the past few years, you can’t have a strong digital showing without first developing a solid marketing campaign. At the 2014 Fast Casual Executive Summit, this panel dissected a variety of campaigns to see why some work and why some don’t.
Ninety percent of loyalty program members desire ongoing communications from the programs in which they participate.
A new partnership between Microsoft and PayPal opens the door for PayPal Here to run on any device running Windows 8.1, and Panasonic is releasing a new Toughpad, which also runs on Windows 8.1.
Your app is an extension of your brand, and an app with sub-par design or functionality can do serious damage to that brand.
Restaurants are discovering the power of leveraging apps, loyalty programs and games to engage customers and drive traffic.
Instead of exhausting yourself trying to change customer behavior, take the necessary steps to minimize the distractions cell phones can present.