6 technologies about to change limited-service restaurants

Chances are good that you haven't yet heard the newest buzzwords in technology, such as geo-fencing, NFC, Bluetooth Smart or location-aware check-ins. You probably use applications powered by these technologies regularly, however.

Your Pie leverages popular promotion to improve operations

The 18-unit concept stocks and staffs in preparation of the one-day event, which nets a 300-percent sales jump.

'Mobile Evangelist of the Year' Jack Philbin will headline 2014 CONNECT Mobile Innovation Summit

The self-professed "mobile geek" co-founded Vibes before text messaging was even possible in the U.S.

Using mobile to retain staff, improve customer service

Mobile devices that employees already use can give companies a better way to connect with their frontline employees.

Earn and Burn vs Surprise and Delight

Marketers view all loyalty programs using two main paradigms: Earn and Burn and Surprise and Delight. Often, marketers struggle with choosing the right loyalty program.

Leveraging your website to grow your restaurant brand

Make your site as visible as possible through free mapping services, such as Google Places.

Navigating the world of negative online reviews

Denying that it happened is wrong; take responsibility.

Pizza Hut testing interactive tabletops

The new technology allows customers to order, pay and play games via a touchscreen tabletop.

Papa John's hopes to 'breakaway' from value-focused competition

A new touchscreen POS system will be rolled out in a majority of restaurants by the end of this year.

Domino's sales now equal from phone and digital orders

CEO: It took 38 years to hit $3B in global retail sales, but just over 5 years to hit this number in digital sales.

Eating dinner with Scarlett Johansson

Is your restaurant ready to take advantage of guests’ new relationship with their smartphones?

Unlocking the keys to a successful mobile campaign

New report sheds light on the increasing influence of mobile ads on limited-service restaurant consumers.

Keys to effective marketing on a tight budget

Scott Anthony incentivizes his employees to spread the word about his pizzeria.

A road map to opening a new restaurant

Bruno DiFabio says negotiating the lease while keeping a low profile is an important step when opening a concept.

Use mobile to get customers to fall in love (with your brand)

What should your top goal as a brand be in 2014? Trust me, it should be to get your customers to love your brand. Zero ROI marketing? For those of us with our dating years behind us, Valentine's Day dates seem humorous now. Most of the time those nights out meant a lot of money was spent trying to impress another person ...

How mobile apps help restaurants drive profits

For restaurants, mobile is changing the customer service model by enabling more discrete time optimization. Marketers need to evaluate how to adapt their business to the rapid mobile wave coming their way and appeal to a growing mobile audience.

Restaurant brands take advantage of marketing's biggest stage

From social media to TV spots, chains get creative for the most-watched Super Bowl in history.

5 things your restaurant’s mobile app must include [infographic]

Mobile innovations continue to grow at a staggering pace and to win the game, your brand's mobile app is going to need more than just a menu, nutritional information and restaurant locations.

Digital ordering’s next wave: Surge pricing

A flight to Denver during ski season is bound to be more expensive than the same flight in July, just as a bottle of Champagne is pricier in late December, and a Scottsdale resort is most expensive in January. It’s simple economics — price follows demand.

How to productively address negative reviews about your restaurant

Take control by responding to complaints with compassion and addressing issues at the store level.

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