5 steps to get more (raving) customer reviews

Seventy-nine percent of consumers trust online reviews as much as personal recommendations.

Why IT deserves a spot at the marketing table

In order to resonate with customers, applications and campaigns must be exciting, unique and useful.

How technology expands the customer experience beyond the restaurant

A robust mobile platform can help brands create a faster, frictionless relationship with consumers.

8 shocking smartphone and Internet stats

The meteoric growth in smartphone use, as presented by Kleiner Perkins Caufield & Byers Partner Mary Meeker, provides ample reason for operators to amp up their mobile presence.

How to extend the brand experience beyond your restaurant's four walls

You have to commit to social media, spending time there and deeply engaging with your customers.

Restaurant insiders highlight the latest mobile ordering, loyalty trends

Now, consumers want on-demand apps that can allow them to receive faster service and more accurate orders.

Restaurant marketers: Fear of failure kills creativity

In order for a marketing strategy to be successful, the operations team has to execute.

For the restaurant industry, mobile payments move into critical mass phase

Finding a good partner and testing are critical, as the mobile app is an extension of your brand.

McDonald’s automated cashier: Will it win with millennials?

Using self-service kiosks will provide the chain with customer data to enable more personal engagement and purchasing suggestions.

Restaurant execs share successful mobile campaign stories

Brands execs are finding success from mobile campaigns by using gamification, loyalty, payments and other features.

Plenty of new product launches expected at the National Restaurant Association Show

Mobile and digital continue to be top trends, as does integrated technology solutions.

The top online ordering trends to help grow your restaurant

An online customer is more likely to re-order within 60 days than a walk-in customer, simply because the platform is more accessible.

3 reasons why the Starbucks app would fail at your restaurant

Without mobile ordering, customers only seem to care about mobile payment if you give them free coffee.

Domino's digital sales flirt with 50 percent

Unlike other concepts, weather positively influenced the chain's business during Q1.

How to surprise and delight your loyal customers

Customers spend 15-20 percent more when they order online, so reward them for Web orders.

Yum Brands CFO: Digital ordering channels grow top line and profits

In China, sales from digital channels are between 70 and 80 percent; and 25 to 30 percent come from mobile.

Want to connect with customers? Think mobile first. [infographic]

Most Americans now own a smartphone and are using them to shop and eat out.

Pizza Hut approaching digital with 'high sense of urgency'

Despite a new product launch, U.S. sales were down 5 percent in Q1.

CONNECT 2014 Mobile Innovation Summit (preview)

The smartphone has revolutionized the way we communicate, search, shop, share, purchase and stay connected. What were only concepts 10 years ago are reality today.

Successful social media strategies rely on experimentation

Consumers want to see and share photos, particularly those that are relevant to the business.

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