- WHITE PAPERS
The company is in the midst of a new POS rollout that is expected to drive labor efficiencies, speed of service and order accuracy.
Research has shown that people who place mobile and online orders have an average ticket 30 percent higher than in-store customers.
The increasing use of smartphones is changing the consumer landscape significantly, particularly for restaurant purchasing.
One of the leading brands is on its way to a digital ordering majority. Is your brand ready to handle the demand from outside your walls?
The volume growth from digital has offset increases in the price of cheese and pork.
Offer customers something, like a discount or a recipe, in return for their like.
With the concept, the company has increased two stores' business by about 15 percent without adding much labor.
Consumers don't become comfortable making mobile payments until their third transaction.
Yum! execs called the U.S. performance 'disappointing' and said the brand is in turnaround mode.
Mobile is now the dominant channel of Pizza Hut's digital business, growing more than 4,000 percent in the last three years.
Every star on a Yelp review leads to a 5 to 9-percent increase in revenue and First Watch uses the site as part of its business model.
Heavy users of a brand do respond to rewards, but most customers prefer nuanced benefits, like special status as a VIP who gets access to private promotions.
Even the most loyal customer evaluates every touch point and interaction with a business.
From menu rollouts to marketing campaigns, some concepts are in the spirit.
Digital ordering should make up more than half of sales for the bigger brands within the next year.
Experts don't believe BLE should be a replacement for current emerging technologies such as NFC or EMV, but rather complement the in-restaurant experience.
Apps must provide significant value and engagement to users, not just routes to ads or videos or other low-value ends.
With the majority of consumers carrying web-enabled, location-aware devices and demanding self-service options, the days of POS terminals in restaurants may be numbered.
Operators can now pull real-time data and sales forecasts to better control labor scheduling.
Seventy-nine percent of consumers trust online reviews as much as personal recommendations.