How to surprise and delight your loyal customers

Customers spend 15-20 percent more when they order online, so reward them for Web orders.

Yum Brands CFO: Digital ordering channels grow top line and profits

In China, sales from digital channels are between 70 and 80 percent; and 25 to 30 percent come from mobile.

Want to connect with customers? Think mobile first. [infographic]

Most Americans now own a smartphone and are using them to shop and eat out.

Pizza Hut approaching digital with 'high sense of urgency'

Despite a new product launch, U.S. sales were down 5 percent in Q1.

CONNECT 2014 Mobile Innovation Summit (preview)

The smartphone has revolutionized the way we communicate, search, shop, share, purchase and stay connected. What were only concepts 10 years ago are reality today.

Successful social media strategies rely on experimentation

Consumers want to see and share photos, particularly those that are relevant to the business.

Red Mango CEO discusses social media strategy

In episode #036 of the Social Restaurant Podcast, I welcome Dan Kim, Founder and Chief Concept Officer of Red Mango. His brand and company have won more industry awards and honors than any other segment player, including being rated number...

How to win more customers with gamification

If used right, gamification can foster greater efficiency and an overall improved customer experience.

Minsky's experiencing 'exponential' sales growth since online ordering launch

The 15-unit brand wanted many of the same features the big chains offer, as consumers have come to expect them.

Stop that tweet! Millennials just like everyone else

The younger demographic trusts word of mouth, but considers 'digital word of mouth' the same as a call from mom.

Nikki Baird to give keynote on privacy at CONNECT summit

Top retail analyst Nikki Baird will explore rapidly advancing technology and consumer tolerance for being tracked.

April Fool's: Restaurant brands get in on the fun

Restaurant brands 'launch' clear coffee, a kale shake and an edible pizza box.

Podcast: Facebook's organic reach limits

In episode #003 of This Week in Restaurant Technologies, Brandon Hull and I discuss Facebook's organic reach limits. When was the last time you checked your Facebook analytics? My guess is that most of you have experienced some kind of...

6 technologies about to change limited-service restaurants

Chances are good that you haven't yet heard the newest buzzwords in technology, such as geo-fencing, NFC, Bluetooth Smart or location-aware check-ins. You probably use applications powered by these technologies regularly, however.

Your Pie leverages popular promotion to improve operations

The 18-unit concept stocks and staffs in preparation of the one-day event, which nets a 300-percent sales jump.

'Mobile Evangelist of the Year' Jack Philbin will headline 2014 CONNECT Mobile Innovation Summit

The self-professed "mobile geek" co-founded Vibes before text messaging was even possible in the U.S.

Using mobile to retain staff, improve customer service

Mobile devices that employees already use can give companies a better way to connect with their frontline employees.

Earn and Burn vs Surprise and Delight

Marketers view all loyalty programs using two main paradigms: Earn and Burn and Surprise and Delight. Often, marketers struggle with choosing the right loyalty program.

Leveraging your website to grow your restaurant brand

Make your site as visible as possible through free mapping services, such as Google Places.

Navigating the world of negative online reviews

Denying that it happened is wrong; take responsibility.

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