Five types of offer stacking — and how to beat them

Merchants should look for opportunities to leverage technology that helps them deliver better experiences for customers — without negative effects on their bottom line.

Mobile ordering: Changing the Gold Standard

A recent study indicating that a 90-percent order accuracy rate is considered to be best in class when it comes to drive-thru operations surprised me, particularly from my vantage point in the software as a service (SaaS) industry, in which...

Solving the fake online review problem through mobile customer engagement

New York regulators have had enough of fake online customer reviews. Last week, Eric Schneiderman, the state’s attorney general, slapped 19 companies with $350,000 in penalties for mandating that employees and hired reviewers—many of whom had never even used their...

How tablets are changing the dining experience

Tableside tablet developers recently reported a month-to-month growth rate of 35 percent in adoption by restaurants.

CFO: Domino's digital channels enhance brand, loyalty

Data from digital platforms allows brands to create more targeted promotions based on customers' behavior and history.

Minimum wage strikes doing little harm to pizza brands

The minimum wage strikes permeating throughout the restaurant industry continue to grow, with employees in nearly 60 cities protesting right before Labor Day weekend. The heated debate has even carried over onto brands' social media pages, with supporters and dissenters...

Is a mobile app or mobile site right for your restaurant?

With 96 percent of the world's population now using mobile devices, it's imperative for companies to figure out how to best connect with and serve customers on a mobile device, in a way that is simple and rewarding. Executive conversations...

How negative word-of-mouth marketing can help your brand

Negative comments indicate brand passion that can be turned into engagement.

Mobile payments a hot topic at Fast Casual Executive Summit

Restaurant operators will learn how and why to embrace mobile payments.

Restaurants beef up mobile investments

A solid mobile presence — one that adds to the guest experience — is how brands will maintain relevancy.

5 things wrong with your mobile website

It will make a huge impact if you convert your menu out of the pdf format on your mobile site.

Self-service doesn't mean 'no service'

In a classic 1995 episode of "Seinfeld," Jerry's kooky neighbor Kramer gets a new phone number, the digits of which are very similar to a movie information hotline. After a string of dialers intending to call the movie information hotline call Kramer by mistake, he takes to pretending to be the automated system that provides movie information.

5 questions to ask before choosing a mobile partner

By Jitendra Gupta CEO, Punchh Forgive me for sounding like a father advising a child on marriage, but this bit of advice is a good one for choosing a mobile partner: Ask questions first. Lots of them. 1.

Restaurant health inspection scores pushed into spotlight

While restaurant operators continue to maintain food safety practices, health inspection records are finding their way onto very public domains.

How Top That! won over the Millennial crowd

Customizable food, mobile and social marketing techniques are attracting the 18- to- 30-year-old crowd to the brand.

Earl of Sandwich, VooDoo BBQ will discuss Millennial marketing at FCES

Attendees of Fast Casual Executive Summit will learn strategies and best practices for using the mobile channel to build profitable relationships with Millennials.

Old Chicago VP: Customers now expect digital loyalty programs

Brands will move from out-discounting each other to focusing on value and experience.

How your restaurant can leverage social proof

Always respond to social media comments; engaging with your customers online encourages more comments and likes.

How showrooming is killing your restaurant –and how to fight back

When Joe DePinto, 7-ElevenCEO, addressed the crowd from the main stage of the Restaurant Leadership Conference in April in Scottsdale, he sounded a clear alarm: "We sell food. The lines between dollar, drug, grocery and restaurants are all blurring.

5 ways mobile apps can increase revenue

People are choosing smartphones over using their desktop to research menus, get directions and find nearby restaurants. In 2012.

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