7 ways your restaurant's website boosts your bottom line

Add keywords to reflect your niche; this attracts new people to your restaurant through generic searches.

Uno Chicago Grill engages customers with tabletop technology

Casual dining is the last space where customers give their credit card to someone who walks away with it.

4 restaurant marketing keys for 2014 from the Fast Casual Executive Summit

Ellen Hartman, president and CEO of Hartman Public Relations, talked to senior editor Cherryh Butler at the 2013 Fast Casual Executive Summit. Hartman contributed a commentary for the 2014 Fast Casual State of the Industry Report.

Is your app ready for Apple's iOS7?

Apple's recent release of iOS 7 has several changes, and with any new software update, there are bound to be a few glitches. Since your restaurant's app is useless if it's not useful, it's important to make sure the upgrade...

Mobile is ideal for Millennials

When it comes to mobile marketing in fast casual restaurants, it's all about Millennials—at least that's the belief of several restaurant operators we listened to at last week's Fast Casual Executive Summit in New Orleans. A panel titled, "The Big...

Not so scary Halloween

Consumers spend a lot for Halloween; the key is to be creative and promote louder than your competition.

What to consider with mobile ad purchasing

Mobile ads enable the advertiser to precisely target an audience through a variety of demographic characteristics.

Mobile websites made easy – tips and tricks for restaurant operators

62 percent of consumers are less likely to choose a restaurant if they can't read the menu on a mobile device

Millennials want to help your brand share its story

The 80 million-strong Millennial demographic currently accounts for about 21 percent of all consumer spending.

FCES panel: Ready or not, mobile payments are coming

Mobile payments provide the ability to more personally interact with your guests, and gain more data about their habits.

How to get a customer to come back to your restaurant

The most successful small businesses get more than 60 to 70 percent of their customers coming back on a monthly basis.

3 tips for responding to Yelp reviews

Sending a private message is like sending a personal email and is best used to thank patrons for writing a positive review.

Fun and games: Why restaurant customers respond to gamification apps

Gamification elements, like points and feedback, make us want to continue participating and engaging with the brand.

Five types of offer stacking — and how to beat them

Merchants should look for opportunities to leverage technology that helps them deliver better experiences for customers — without negative effects on their bottom line.

Mobile ordering: Changing the Gold Standard

A recent study indicating that a 90-percent order accuracy rate is considered to be best in class when it comes to drive-thru operations surprised me, particularly from my vantage point in the software as a service (SaaS) industry, in which...

Solving the fake online review problem through mobile customer engagement

New York regulators have had enough of fake online customer reviews. Last week, Eric Schneiderman, the state’s attorney general, slapped 19 companies with $350,000 in penalties for mandating that employees and hired reviewers—many of whom had never even used their...

How tablets are changing the dining experience

Tableside tablet developers recently reported a month-to-month growth rate of 35 percent in adoption by restaurants.

CFO: Domino's digital channels enhance brand, loyalty

Data from digital platforms allows brands to create more targeted promotions based on customers' behavior and history.

Minimum wage strikes doing little harm to pizza brands

The minimum wage strikes permeating throughout the restaurant industry continue to grow, with employees in nearly 60 cities protesting right before Labor Day weekend. The heated debate has even carried over onto brands' social media pages, with supporters and dissenters...

Is a mobile app or mobile site right for your restaurant?

With 96 percent of the world's population now using mobile devices, it's imperative for companies to figure out how to best connect with and serve customers on a mobile device, in a way that is simple and rewarding. Executive conversations...

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