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Line busting is a trend that allows guests to order meals and pay ahead of time via a mobile app, without the need to stand in the usual order line in a store (thus skipping lines). Its No.
Restaurants can build habit and frequency through digitally driven, one-to-one marketing campaigns.
I have devoted the last eight and a half years to the idea that smartphones would fundamentally change the way consumers and restaurants do business. It wasn't that a cashier scanning a smartphone could replace a cashier swiping a credit card.
Imagine walking into your favorite restaurant, skipping past the long peak-time rush lines, picking up your food and walking out the door. Now imagine it only taking a few taps on your mobile device to make it possible. What if...
Treating push marketing the way you handle TV and radio advertising will not work.
The company's new loyalty service allows customers to engage with a brand across multiple channels.
Papa John's claims that more than 45 percent of orders now come from ecommerce.
Eight years after launching my company OLO - the first of its kind to combine mobile commerce and food ordering - I found myself sitting on a conference stage in Las Vegas, addressing a crowd that had come to learn...
The company is testing three new major attractions for kids, as well as a new token price structure.
Matt Pyles, with Barbacoa Mexican Grill, sat in on a panel about mobile payments at the recent Fast Casual Executive Summit. He said it's important for restaurant operators to pay attention to this quickly growing trend, especially since it's moving...
TabbedOut's new feature allows merchants to track information about customer visits and order preferences.
Add keywords to reflect your niche; this attracts new people to your restaurant through generic searches.
Casual dining is the last space where customers give their credit card to someone who walks away with it.
Ellen Hartman, president and CEO of Hartman Public Relations, talked to senior editor Cherryh Butler at the 2013 Fast Casual Executive Summit. Hartman contributed a commentary for the 2014 Fast Casual State of the Industry Report.
Apple's recent release of iOS 7 has several changes, and with any new software update, there are bound to be a few glitches. Since your restaurant's app is useless if it's not useful, it's important to make sure the upgrade...
When it comes to mobile marketing in fast casual restaurants, it's all about Millennials—at least that's the belief of several restaurant operators we listened to at last week's Fast Casual Executive Summit in New Orleans. A panel titled, "The Big...
Consumers spend a lot for Halloween; the key is to be creative and promote louder than your competition.
Mobile ads enable the advertiser to precisely target an audience through a variety of demographic characteristics.
62 percent of consumers are less likely to choose a restaurant if they can't read the menu on a mobile device
The 80 million-strong Millennial demographic currently accounts for about 21 percent of all consumer spending.
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