Digital ordering’s next wave: Surge pricing

A flight to Denver during ski season is bound to be more expensive than the same flight in July, just as a bottle of Champagne is pricier in late December, and a Scottsdale resort is most expensive in January. It’s simple economics — price follows demand.

How to productively address negative reviews about your restaurant

Take control by responding to complaints with compassion and addressing issues at the store level.

Why now is the time to upgrade your POS system

Systems should have mobile and online integrations, loyalty, security enhancements and reporting functionality.

Domino's Australia's marketing team gets transparent

Executive wants Domino's be the No. 1 QSR in 5 years time — not just in pizza.

The CMO's paradox

Seventy-two percent of consumers feel that online promotions or emails they receive don't speak to their interests.

Restaurant brands abandoning Flash websites

Flash's incompatibility with Apple products has contributed to its dwindling presence.

Domino's, Ford team up for in-car ordering platform

Easy Order will be available to consumers in mid-2014 and will be available on more than 1 million Ford vehicles.

Pizza Hut: Mobile orders surpassing online orders

The brand's GPS-enabled feature will provide customers with local deals that may not be available nationwide.

Higher beef prices, mobile ordering on the menu for 2014

Expect a moderate sales growth rate this year.

Consumers have an appetite for mGifting

Once someone is mGifted a stored gift card, it is the ideal time to convert them into a consistent mobile user.

Pizza experts share crystal ball predictions for 2014

Mobile ordering, carry out/delivery, transparency and customer service are on the agenda.

Three restaurant website trends that are here to stay in 2014

Menus, hours, etc., are much easier to access via mobile devices when you have a mobile-friendly website.

Off the menu: 10 pizza stories in 2013 that had nothing to do with food

The fast casual segment experienced a 9 percent growth in visits in 2013, led in part by top-your-own pizza concepts.

Podcast: How to make your restaurant marketing 'go viral'

In episode #017 of the Social Restaurant Podcast, I talk with Jonah Berger, professor at the Wharton School of Business and author of the New York Times best-selling book, Contagious – Why Things Catch On. Jonah has spent the last...

Does your mobile app have these 6 must-have features?

What top mobile app features drive profitable customer behavior? No matter what you answer, all features should make connecting with the consumer easier and drive loyal use of your app. Mobile apps for businesses can save time, cut costs, increase sales and create higher engagement with customers.

How mobile apps increase sales during peak times

Line busting is a trend that allows guests to order meals and pay ahead of time via a mobile app, without the need to stand in the usual order line in a store (thus skipping lines). Its No.

Generating the most ROI from a digital marketing budget

Restaurants can build habit and frequency through digitally driven, one-to-one marketing campaigns.

Mobile is eating your restaurant

I have devoted the last eight and a half years to the idea that smartphones would fundamentally change the way consumers and restaurants do business. It wasn't that a cashier scanning a smartphone could replace a cashier swiping a credit card.

6 ways mobile apps connect customers to restaurants

Imagine walking into your favorite restaurant, skipping past the long peak-time rush lines, picking up your food and walking out the door. Now imagine it only taking a few taps on your mobile device to make it possible. What if...

Push marketing that turns people on, not off

Treating push marketing the way you handle TV and radio advertising will not work.

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