Unlocking the keys to a successful mobile campaign

New report sheds light on the increasing influence of mobile ads on limited-service restaurant consumers.

Keys to effective marketing on a tight budget

Scott Anthony incentivizes his employees to spread the word about his pizzeria.

A road map to opening a new restaurant

Bruno DiFabio says negotiating the lease while keeping a low profile is an important step when opening a concept.

Use mobile to get customers to fall in love (with your brand)

What should your top goal as a brand be in 2014? Trust me, it should be to get your customers to love your brand. Zero ROI marketing? For those of us with our dating years behind us, Valentine's Day dates seem humorous now. Most of the time those nights out meant a lot of money was spent trying to impress another person ...

How mobile apps help restaurants drive profits

For restaurants, mobile is changing the customer service model by enabling more discrete time optimization. Marketers need to evaluate how to adapt their business to the rapid mobile wave coming their way and appeal to a growing mobile audience.

Restaurant brands take advantage of marketing's biggest stage

From social media to TV spots, chains get creative for the most-watched Super Bowl in history.

5 things your restaurant’s mobile app must include [infographic]

Mobile innovations continue to grow at a staggering pace and to win the game, your brand's mobile app is going to need more than just a menu, nutritional information and restaurant locations.

Digital ordering’s next wave: Surge pricing

A flight to Denver during ski season is bound to be more expensive than the same flight in July, just as a bottle of Champagne is pricier in late December, and a Scottsdale resort is most expensive in January. It’s simple economics — price follows demand.

How to productively address negative reviews about your restaurant

Take control by responding to complaints with compassion and addressing issues at the store level.

Why now is the time to upgrade your POS system

Systems should have mobile and online integrations, loyalty, security enhancements and reporting functionality.

Domino's Australia's marketing team gets transparent

Executive wants Domino's be the No. 1 QSR in 5 years time — not just in pizza.

The CMO's paradox

Seventy-two percent of consumers feel that online promotions or emails they receive don't speak to their interests.

Restaurant brands abandoning Flash websites

Flash's incompatibility with Apple products has contributed to its dwindling presence.

Domino's, Ford team up for in-car ordering platform

Easy Order will be available to consumers in mid-2014 and will be available on more than 1 million Ford vehicles.

Pizza Hut: Mobile orders surpassing online orders

The brand's GPS-enabled feature will provide customers with local deals that may not be available nationwide.

Higher beef prices, mobile ordering on the menu for 2014

Expect a moderate sales growth rate this year.

Consumers have an appetite for mGifting

Once someone is mGifted a stored gift card, it is the ideal time to convert them into a consistent mobile user.

Pizza experts share crystal ball predictions for 2014

Mobile ordering, carry out/delivery, transparency and customer service are on the agenda.

Three restaurant website trends that are here to stay in 2014

Menus, hours, etc., are much easier to access via mobile devices when you have a mobile-friendly website.

Off the menu: 10 pizza stories in 2013 that had nothing to do with food

The fast casual segment experienced a 9 percent growth in visits in 2013, led in part by top-your-own pizza concepts.

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