How mobile apps increase sales during peak times

Line busting is a trend that allows guests to order meals and pay ahead of time via a mobile app, without the need to stand in the usual order line in a store (thus skipping lines). Its No.

Generating the most ROI from a digital marketing budget

Restaurants can build habit and frequency through digitally driven, one-to-one marketing campaigns.

Mobile is eating your restaurant

I have devoted the last eight and a half years to the idea that smartphones would fundamentally change the way consumers and restaurants do business. It wasn't that a cashier scanning a smartphone could replace a cashier swiping a credit card.

6 ways mobile apps connect customers to restaurants

Imagine walking into your favorite restaurant, skipping past the long peak-time rush lines, picking up your food and walking out the door. Now imagine it only taking a few taps on your mobile device to make it possible. What if...

Push marketing that turns people on, not off

Treating push marketing the way you handle TV and radio advertising will not work.

CEO: EMN8 rebrands to keep up with digital, international trends

The company's new loyalty service allows customers to engage with a brand across multiple channels.

Papa John's stokes pizza's digital war

Papa John's claims that more than 45 percent of orders now come from ecommerce.

Food and Money in 2020

Eight years after launching my company OLO - the first of its kind to combine mobile commerce and food ordering - I found myself sitting on a conference stage in Las Vegas, addressing a crowd that had come to learn...

Chuck E. Cheese's brings focus back to birthday parties

The company is testing three new major attractions for kids, as well as a new token price structure.

Mobile payments provide new way to talk to consumers

Matt Pyles, with Barbacoa Mexican Grill, sat in on a panel about mobile payments at the recent Fast Casual Executive Summit. He said it's important for restaurant operators to pay attention to this quickly growing trend, especially since it's moving...

Pay-at-table app adds marketing, customer feedback features

TabbedOut's new feature allows merchants to track information about customer visits and order preferences.

7 ways your restaurant's website boosts your bottom line

Add keywords to reflect your niche; this attracts new people to your restaurant through generic searches.

Uno Chicago Grill engages customers with tabletop technology

Casual dining is the last space where customers give their credit card to someone who walks away with it.

4 restaurant marketing keys for 2014 from the Fast Casual Executive Summit

Ellen Hartman, president and CEO of Hartman Public Relations, talked to senior editor Cherryh Butler at the 2013 Fast Casual Executive Summit. Hartman contributed a commentary for the 2014 Fast Casual State of the Industry Report.

Is your app ready for Apple's iOS7?

Apple's recent release of iOS 7 has several changes, and with any new software update, there are bound to be a few glitches. Since your restaurant's app is useless if it's not useful, it's important to make sure the upgrade...

Mobile is ideal for Millennials

When it comes to mobile marketing in fast casual restaurants, it's all about Millennials—at least that's the belief of several restaurant operators we listened to at last week's Fast Casual Executive Summit in New Orleans. A panel titled, "The Big...

Not so scary Halloween

Consumers spend a lot for Halloween; the key is to be creative and promote louder than your competition.

What to consider with mobile ad purchasing

Mobile ads enable the advertiser to precisely target an audience through a variety of demographic characteristics.

Mobile websites made easy – tips and tricks for restaurant operators

62 percent of consumers are less likely to choose a restaurant if they can't read the menu on a mobile device

Millennials want to help your brand share its story

The 80 million-strong Millennial demographic currently accounts for about 21 percent of all consumer spending.

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