How negative word-of-mouth marketing can help your brand

Negative comments indicate brand passion that can be turned into engagement.

Mobile payments a hot topic at Fast Casual Executive Summit

Restaurant operators will learn how and why to embrace mobile payments.

Restaurants beef up mobile investments

A solid mobile presence — one that adds to the guest experience — is how brands will maintain relevancy.

5 things wrong with your mobile website

It will make a huge impact if you convert your menu out of the pdf format on your mobile site.

Self-service doesn't mean 'no service'

In a classic 1995 episode of "Seinfeld," Jerry's kooky neighbor Kramer gets a new phone number, the digits of which are very similar to a movie information hotline. After a string of dialers intending to call the movie information hotline call Kramer by mistake, he takes to pretending to be the automated system that provides movie information.

5 questions to ask before choosing a mobile partner

By Jitendra Gupta CEO, Punchh Forgive me for sounding like a father advising a child on marriage, but this bit of advice is a good one for choosing a mobile partner: Ask questions first. Lots of them. 1.

Restaurant health inspection scores pushed into spotlight

While restaurant operators continue to maintain food safety practices, health inspection records are finding their way onto very public domains.

How Top That! won over the Millennial crowd

Customizable food, mobile and social marketing techniques are attracting the 18- to- 30-year-old crowd to the brand.

Earl of Sandwich, VooDoo BBQ will discuss Millennial marketing at FCES

Attendees of Fast Casual Executive Summit will learn strategies and best practices for using the mobile channel to build profitable relationships with Millennials.

Old Chicago VP: Customers now expect digital loyalty programs

Brands will move from out-discounting each other to focusing on value and experience.

How your restaurant can leverage social proof

Always respond to social media comments; engaging with your customers online encourages more comments and likes.

How showrooming is killing your restaurant –and how to fight back

When Joe DePinto, 7-ElevenCEO, addressed the crowd from the main stage of the Restaurant Leadership Conference in April in Scottsdale, he sounded a clear alarm: "We sell food. The lines between dollar, drug, grocery and restaurants are all blurring.

5 ways mobile apps can increase revenue

People are choosing smartphones over using their desktop to research menus, get directions and find nearby restaurants. In 2012.

Commentary: Pizzerias need customer feedback to earn market share

Corporate and franchisee teams should turn to social intelligence to examine their brand reputation and operational performance by location.

Mobile marketing not a tech toy, it’s the height of CRM

Many of us at Punchh once worked at Siebel Systems, a pioneer in the Customer Relationship Management market. Convincing large enterprises like banks and telcos to invest in CRM was a tough job back then.

Millennials want brands to be 'useful,' 'disruptive'

It's not enough to just have functional and emotional products anymore; consumers want to participate.

Uncle Maddio's CEO: The best interests of your franchisees come first

There is a big difference in running restaurants and being a franchisor, Andrew says; you have to be able to teach both how to do it, and why.

Portals vs. non-portals: Which is best for online ordering?

Restaurants typically use two formats for online ordering: Portals — or multirestaurant sites that list restaurants alongside their competition — and full features sites

Drive-thru done right

Back in 1975 when McDonald's installed its first drive-thru window, U.S. consumers were in the midst of a sea change in their eating habits.

Why the future of marketing lies in mobile payments

For merchants, the convergence of payments and marketing should bring in new customers, increase sales from existing customers and provide more customer data.

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