Commentary: Pizzerias need customer feedback to earn market share

Corporate and franchisee teams should turn to social intelligence to examine their brand reputation and operational performance by location.

Mobile marketing not a tech toy, it’s the height of CRM

Many of us at Punchh once worked at Siebel Systems, a pioneer in the Customer Relationship Management market. Convincing large enterprises like banks and telcos to invest in CRM was a tough job back then.

Millennials want brands to be 'useful,' 'disruptive'

It's not enough to just have functional and emotional products anymore; consumers want to participate.

Uncle Maddio's CEO: The best interests of your franchisees come first

There is a big difference in running restaurants and being a franchisor, Andrew says; you have to be able to teach both how to do it, and why.

Portals vs. non-portals: Which is best for online ordering?

Restaurants typically use two formats for online ordering: Portals — or multirestaurant sites that list restaurants alongside their competition — and full features sites

Drive-thru done right

Back in 1975 when McDonald's installed its first drive-thru window, U.S. consumers were in the midst of a sea change in their eating habits.

Why the future of marketing lies in mobile payments

For merchants, the convergence of payments and marketing should bring in new customers, increase sales from existing customers and provide more customer data.

Big data in little hands: It happens with mobile

The advertising world reeled on July 28 when it learned two of the industry’s largest firms, Omnicon and Publicis, merged to form the largest ad company on the planet. The marriage wasn’t about shared dowries of overflowing creative resources, the...

Six ways to increase pickup and delivery online orders

Special discounts for pick-up orders, free items with group orders, and customers loyalty programs are all efficient techniques.

Cat Cora: When starting a restaurant, 'test the waters and protect your idea'

To ensure your passion won't diminish for your business, it's important to stay innovative and keep things fresh.

Kansas concept asks fans to help create 'Wichita pizza'

Knolla's has launched a survey asking fans to select the crust type, thickness, shape and any add-ons that could define this new pizza style.

Podcast: The Shift Toward Youtility Marketing

If you're like me, you spend a lot of time glued to your smart phone. And chances are, you probably have your very favorite apps organized neatly on your home screen — you know, those must have apps that you...

NFC technology will put the 'fast' back in 'fast food' (Commentary)

NFC adoption will accelerate in the restaurant industry in the form of payments, loyalty programs, customer reviews and more.

Chipotle embracing Adventure as a winning Millennial marketing strategy

Millennials seek adventure not only in their activities but in their eating. This month, Chipotle is launching its 20th anniversary treasure hunt titled, "Adventurrito." The 20-day-long treasure hunt began this week and consists of daily puzzles for followers to solve...

Are restaurant marketers ignoring Gen X?

Strategies have been geared toward the Boomers and the Millennials, but what about those of us in the middle?

Restaurants without cashiers: The Golden Gate effect

When the Golden Gate Bridge added technology-enabled toll transactions in March 2013, it was certainly an end to an era of toll takers, tollbooth and drivers' expectations. Yet, the move from full-serve to self-serve ushered in new opportunities.

Game on: How restaurants can power up loyalty strategy

Loyalty gaming must be fun and simple, with rewards that link back to genuine in-restaurant experiences.

5 things mobile payments vendors don't want you to ask

The man behind the Starbucks mobile payments implementation tells restaurant owners what they need to ask their mobile payments vendors.

5 must-have features on a restaurant website

If a customer can't find your restaurant, they aren't going to eat there — make all of your contact info visible on every page, and that includes phone and full address.

Big and little data : A gold mine

This past Thursday, I had the pleasure of speaking on the Restaurant Technology panel at the 33rd Annual Piper Jaffray Consumer Conference at the New York Palace Hotel. The two-day event was filled with inspiring presentations and Q&A sessions by...

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