- WHITE PAPERS
Heavy users of a brand do respond to rewards, but most customers prefer nuanced benefits, like special status as a VIP who gets access to private promotions.
Even the most loyal customer evaluates every touch point and interaction with a business.
From menu rollouts to marketing campaigns, some concepts are in the spirit.
Digital ordering should make up more than half of sales for the bigger brands within the next year.
Experts don't believe BLE should be a replacement for current emerging technologies such as NFC or EMV, but rather complement the in-restaurant experience.
Apps must provide significant value and engagement to users, not just routes to ads or videos or other low-value ends.
With the majority of consumers carrying web-enabled, location-aware devices and demanding self-service options, the days of POS terminals in restaurants may be numbered.
Operators can now pull real-time data and sales forecasts to better control labor scheduling.
Seventy-nine percent of consumers trust online reviews as much as personal recommendations.
In order to resonate with customers, applications and campaigns must be exciting, unique and useful.
A robust mobile platform can help brands create a faster, frictionless relationship with consumers.
The meteoric growth in smartphone use, as presented by Kleiner Perkins Caufield & Byers Partner Mary Meeker, provides ample reason for operators to amp up their mobile presence.
You have to commit to social media, spending time there and deeply engaging with your customers.
Now, consumers want on-demand apps that can allow them to receive faster service and more accurate orders.
In order for a marketing strategy to be successful, the operations team has to execute.
Finding a good partner and testing are critical, as the mobile app is an extension of your brand.
Using self-service kiosks will provide the chain with customer data to enable more personal engagement and purchasing suggestions.
Brands execs are finding success from mobile campaigns by using gamification, loyalty, payments and other features.
Mobile and digital continue to be top trends, as does integrated technology solutions.
An online customer is more likely to re-order within 60 days than a walk-in customer, simply because the platform is more accessible.