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Finding a good partner and testing are critical, as the mobile app is an extension of your brand.
Using self-service kiosks will provide the chain with customer data to enable more personal engagement and purchasing suggestions.
Brands execs are finding success from mobile campaigns by using gamification, loyalty, payments and other features.
Mobile and digital continue to be top trends, as does integrated technology solutions.
An online customer is more likely to re-order within 60 days than a walk-in customer, simply because the platform is more accessible.
Without mobile ordering, customers only seem to care about mobile payment if you give them free coffee.
Unlike other concepts, weather positively influenced the chain's business during Q1.
Customers spend 15-20 percent more when they order online, so reward them for Web orders.
In China, sales from digital channels are between 70 and 80 percent; and 25 to 30 percent come from mobile.
Most Americans now own a smartphone and are using them to shop and eat out.
Despite a new product launch, U.S. sales were down 5 percent in Q1.
Consumers want to see and share photos, particularly those that are relevant to the business.
In episode #036 of the Social Restaurant Podcast, I welcome Dan Kim, Founder and Chief Concept Officer of Red Mango. His brand and company have won more industry awards and honors than any other segment player, including being rated number...
If used right, gamification can foster greater efficiency and an overall improved customer experience.
The 15-unit brand wanted many of the same features the big chains offer, as consumers have come to expect them.
The younger demographic trusts word of mouth, but considers 'digital word of mouth' the same as a call from mom.
Top retail analyst Nikki Baird will explore rapidly advancing technology and consumer tolerance for being tracked.
Restaurant brands 'launch' clear coffee, a kale shake and an edible pizza box.
In episode #003 of This Week in Restaurant Technologies, Brandon Hull and I discuss Facebook's organic reach limits. When was the last time you checked your Facebook analytics? My guess is that most of you have experienced some kind of...
Chances are good that you haven't yet heard the newest buzzwords in technology, such as geo-fencing, NFC, Bluetooth Smart or location-aware check-ins. You probably use applications powered by these technologies regularly, however.