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Restaurants typically use two formats for online ordering: Portals — or multirestaurant sites that list restaurants alongside their competition — and full features sites
Back in 1975 when McDonald's installed its first drive-thru window, U.S. consumers were in the midst of a sea change in their eating habits.
For merchants, the convergence of payments and marketing should bring in new customers, increase sales from existing customers and provide more customer data.
The advertising world reeled on July 28 when it learned two of the industry’s largest firms, Omnicon and Publicis, merged to form the largest ad company on the planet. The marriage wasn’t about shared dowries of overflowing creative resources, the...
Special discounts for pick-up orders, free items with group orders, and customers loyalty programs are all efficient techniques.
To ensure your passion won't diminish for your business, it's important to stay innovative and keep things fresh.
Knolla's has launched a survey asking fans to select the crust type, thickness, shape and any add-ons that could define this new pizza style.
If you're like me, you spend a lot of time glued to your smart phone. And chances are, you probably have your very favorite apps organized neatly on your home screen — you know, those must have apps that you...
NFC adoption will accelerate in the restaurant industry in the form of payments, loyalty programs, customer reviews and more.
Millennials seek adventure not only in their activities but in their eating. This month, Chipotle is launching its 20th anniversary treasure hunt titled, "Adventurrito." The 20-day-long treasure hunt began this week and consists of daily puzzles for followers to solve...
Strategies have been geared toward the Boomers and the Millennials, but what about those of us in the middle?
When the Golden Gate Bridge added technology-enabled toll transactions in March 2013, it was certainly an end to an era of toll takers, tollbooth and drivers' expectations. Yet, the move from full-serve to self-serve ushered in new opportunities.
Loyalty gaming must be fun and simple, with rewards that link back to genuine in-restaurant experiences.
The man behind the Starbucks mobile payments implementation tells restaurant owners what they need to ask their mobile payments vendors.
If a customer can't find your restaurant, they aren't going to eat there — make all of your contact info visible on every page, and that includes phone and full address.
This past Thursday, I had the pleasure of speaking on the Restaurant Technology panel at the 33rd Annual Piper Jaffray Consumer Conference at the New York Palace Hotel. The two-day event was filled with inspiring presentations and Q&A sessions by...
Phew! I can't believe it's almost a month since this year's NRA Show (yeah, that one!) and the Marketing Executives Group meeting in Chicago. I love both events and have been a regular for the last three years.
According to a new report from the National Restaurant Association, concepts are adding off-peak hours, off-premise business and retail options as differentiators.
To be most effective, communications have to be ongoing and not limited to when a customer dines.
The hosts of GeekBeat.TV chat with Darnell Holloway of Yelp about how restaurant owners can use the customer reviews to attract and retain customers.
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