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A solid mobile presence — one that adds to the guest experience — is how brands will maintain relevancy.
It will make a huge impact if you convert your menu out of the pdf format on your mobile site.
In a classic 1995 episode of "Seinfeld," Jerry's kooky neighbor Kramer gets a new phone number, the digits of which are very similar to a movie information hotline. After a string of dialers intending to call the movie information hotline call Kramer by mistake, he takes to pretending to be the automated system that provides movie information.
By Jitendra Gupta CEO, Punchh Forgive me for sounding like a father advising a child on marriage, but this bit of advice is a good one for choosing a mobile partner: Ask questions first. Lots of them. 1.
While restaurant operators continue to maintain food safety practices, health inspection records are finding their way onto very public domains.
Customizable food, mobile and social marketing techniques are attracting the 18- to- 30-year-old crowd to the brand.
Attendees of Fast Casual Executive Summit will learn strategies and best practices for using the mobile channel to build profitable relationships with Millennials.
Brands will move from out-discounting each other to focusing on value and experience.
Always respond to social media comments; engaging with your customers online encourages more comments and likes.
When Joe DePinto, 7-ElevenCEO, addressed the crowd from the main stage of the Restaurant Leadership Conference in April in Scottsdale, he sounded a clear alarm: "We sell food. The lines between dollar, drug, grocery and restaurants are all blurring.
People are choosing smartphones over using their desktop to research menus, get directions and find nearby restaurants. In 2012.
Corporate and franchisee teams should turn to social intelligence to examine their brand reputation and operational performance by location.
Many of us at Punchh once worked at Siebel Systems, a pioneer in the Customer Relationship Management market. Convincing large enterprises like banks and telcos to invest in CRM was a tough job back then.
It's not enough to just have functional and emotional products anymore; consumers want to participate.
There is a big difference in running restaurants and being a franchisor, Andrew says; you have to be able to teach both how to do it, and why.
Restaurants typically use two formats for online ordering: Portals — or multirestaurant sites that list restaurants alongside their competition — and full features sites
Back in 1975 when McDonald's installed its first drive-thru window, U.S. consumers were in the midst of a sea change in their eating habits.
For merchants, the convergence of payments and marketing should bring in new customers, increase sales from existing customers and provide more customer data.
The advertising world reeled on July 28 when it learned two of the industry’s largest firms, Omnicon and Publicis, merged to form the largest ad company on the planet. The marriage wasn’t about shared dowries of overflowing creative resources, the...
Special discounts for pick-up orders, free items with group orders, and customers loyalty programs are all efficient techniques.
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