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Voice ordering was also a highlight of Q3, with more than 200,000 voice orders placed despite no promotion of the platform since the June launch.
As the brand continues its turnaround strategy, it will launch a new advertising position in Q4 aimed at millennials.
The company expects its mobile site to launch by the end of this year and is investing 'seven figures' into additional digital initiatives.
If mobile websites included a click-to-order button that routed customers to a geolocation API, the brands' mobile experiences would be better suited to handle each query.
Even for brands in which digital ordering represents a small percentage, its search traffic and order traffic represents a meaningful sample size from which brands can glean valuable insights.
#CONNECTsummit14 included mobile innovation leaders from across the spectrum: tech, restaurant, retail.
Restaurant efficiency experts cite the 7-second rule; a 7-second reduction in customer wait times increases a chain’s market share by as much as 1 percent.
The company is in the midst of a new POS rollout that is expected to drive labor efficiencies, speed of service and order accuracy.
Research has shown that people who place mobile and online orders have an average ticket 30 percent higher than in-store customers.
The increasing use of smartphones is changing the consumer landscape significantly, particularly for restaurant purchasing.
One of the leading brands is on its way to a digital ordering majority. Is your brand ready to handle the demand from outside your walls?
With the concept, the company has increased two stores' business by about 15 percent without adding much labor.
Yum! execs called the U.S. performance 'disappointing' and said the brand is in turnaround mode.
Mobile is now the dominant channel of Pizza Hut's digital business, growing more than 4,000 percent in the last three years.
Digital ordering should make up more than half of sales for the bigger brands within the next year.
Now, consumers want on-demand apps that can allow them to receive faster service and more accurate orders.
An online customer is more likely to re-order within 60 days than a walk-in customer, simply because the platform is more accessible.
Unlike other concepts, weather positively influenced the chain's business during Q1.
In China, sales from digital channels are between 70 and 80 percent; and 25 to 30 percent come from mobile.
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