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You can drive consumers to your app, but you can't necessarily make them download it. This has been the perpetual problem for restaurants that want their guests to be intimately linked to their brands via smartphones. As difficult as it...
Not all apps are created equal, and consumers don't have the patience to wait while you to get it right.
As technology makes it easier for your customers to order online, it also makes it more important than ever to manage your restaurant's reputation.
Third-party sites generate sales — and often new customers — so they don't want to shut off the tap. But they're pulling their hair out over the transaction fees, the labor costs and the loss of control over the customer experience.
In this first of a three-part series, we take a closer look at the chain that claims it's inventing a new restaurant sector that combines speed and quality into an idea that some industry analysts say the market is clamoring for.
There will be more than 200 million mobile-wallet users across the U.S. by the end of 2016.
The customer experience at a restaurant is paramount to a restaurant's success. Mobile apps have become increasingly part of that experience, but how important are they?
When the first mobile ad was launched in 1997, who would have guessed that nearly 20 years later, mobile ad spending would be forecasted to surpass desktop ad spending?
Any time you gather some of the industry's brightest CEOs, franchisors, chefs, franchisees and vendors, there is sure to be some insightful quotes. We've gathered a few memorable moments from sessions during the opening day of the inaugural Franchising Restaurant & Innovation Summit in Dallas.
Just when it looks like menu labeling is settled and ready to go into effect, there is a new bill, movement, sneeze or other change from one end of this challenge to the next.
Knowing what needs to be done is important. Knowing what should never be done could be critical.
The most successful fast casual establishments are leveraging mobile technology to forge stronger relationships with their customers.
Super Bowl Sunday is the biggest day for online pizza ordering across the U.S., and Hispanics are a big part of it.
While rugged mobile tablets are making their way into the food services market, one element of the checkout experience that continues to be in demand for restaurant patrons are self-serve kiosks.
A new study looks at why many restaurants haven't implemented a digital POS system.
Christina Coy, VP of marketing for Pie Five, discusses how the brand uses social media, YouTube and mobile marketing to connect and engage millennials.
A family has just called and ordered two large, two-topping pizzas for dinner. Here are some tips to increase that order by upselling additional items ranging from extra cheese to dessert.
Pizza leads all other restaurant industry segments in digital ordering adoption, but the digital ordering and delivery landscape is in the early stages of a major evolution.
Three components are necessary for a successful mobile experience.
Mobile expert discusses why mobile is the key to digital ordering success.