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Mobile expert discusses why mobile is the key to digital ordering success.
Online ordering, and mobile ordering in particular, is no longer simply a nice add-on for consumers,it's an expectation.
It's a race to the top for both fast casuals and QSRs latching on to the potential digital ordering can offer.
Restaurants are beginning to integrate various technologies that are allowing them to achieve greater efficiencies.
Restaurants are discovering the power of leveraging apps, loyalty programs and games to engage customers and drive traffic.
Themes for 2015 include customization, freshness and mobile ordering/payments.
Despite a number of headwinds such as high cheese and beef prices and labor pressures, many operators remain optimistic for 2015.
Changes include new crusts, drizzles, toppings, uniforms, website and more.
The company remains bullish on North China and is focused on shifting its marketing and menu strategies to support growth in the market.
Millennials are accustomed to technology and like a sensory experience – to touch and feel things – and kiosks give them that opportunity.
Restaurants can become victims of their own success when high volume slows down service. Check out these tips for satisfying the need for speed.
Voice ordering was also a highlight of Q3, with more than 200,000 voice orders placed despite no promotion of the platform since the June launch.
As the brand continues its turnaround strategy, it will launch a new advertising position in Q4 aimed at millennials.
The company expects its mobile site to launch by the end of this year and is investing 'seven figures' into additional digital initiatives.
If mobile websites included a click-to-order button that routed customers to a geolocation API, the brands' mobile experiences would be better suited to handle each query.
Even for brands in which digital ordering represents a small percentage, its search traffic and order traffic represents a meaningful sample size from which brands can glean valuable insights.
#CONNECTsummit14 included mobile innovation leaders from across the spectrum: tech, restaurant, retail.
Restaurant efficiency experts cite the 7-second rule; a 7-second reduction in customer wait times increases a chain’s market share by as much as 1 percent.
The company is in the midst of a new POS rollout that is expected to drive labor efficiencies, speed of service and order accuracy.
Research has shown that people who place mobile and online orders have an average ticket 30 percent higher than in-store customers.