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The customer experience at a restaurant is paramount to a restaurant's success. Mobile apps have become increasingly part of that experience, but how important are they?
When the first mobile ad was launched in 1997, who would have guessed that nearly 20 years later, mobile ad spending would be forecasted to surpass desktop ad spending?
Any time you gather some of the industry's brightest CEOs, franchisors, chefs, franchisees and vendors, there is sure to be some insightful quotes. We've gathered a few memorable moments from sessions during the opening day of the inaugural Franchising Restaurant & Innovation Summit in Dallas.
Just when it looks like menu labeling is settled and ready to go into effect, there is a new bill, movement, sneeze or other change from one end of this challenge to the next.
Knowing what needs to be done is important. Knowing what should never be done could be critical.
The most successful fast casual establishments are leveraging mobile technology to forge stronger relationships with their customers.
Super Bowl Sunday is the biggest day for online pizza ordering across the U.S., and Hispanics are a big part of it.
While rugged mobile tablets are making their way into the food services market, one element of the checkout experience that continues to be in demand for restaurant patrons are self-serve kiosks.
A new study looks at why many restaurants haven't implemented a digital POS system.
Christina Coy, VP of marketing for Pie Five, discusses how the brand uses social media, YouTube and mobile marketing to connect and engage millennials.
A family has just called and ordered two large, two-topping pizzas for dinner. Here are some tips to increase that order by upselling additional items ranging from extra cheese to dessert.
Pizza leads all other restaurant industry segments in digital ordering adoption, but the digital ordering and delivery landscape is in the early stages of a major evolution.
Three components are necessary for a successful mobile experience.
Mobile expert discusses why mobile is the key to digital ordering success.
Online ordering, and mobile ordering in particular, is no longer simply a nice add-on for consumers,it's an expectation.
It's a race to the top for both fast casuals and QSRs latching on to the potential digital ordering can offer.
Restaurants are beginning to integrate various technologies that are allowing them to achieve greater efficiencies.
Restaurants are discovering the power of leveraging apps, loyalty programs and games to engage customers and drive traffic.
Themes for 2015 include customization, freshness and mobile ordering/payments.
Despite a number of headwinds such as high cheese and beef prices and labor pressures, many operators remain optimistic for 2015.