- WHITE PAPERS
Mobile is now the dominant channel of Pizza Hut's digital business, growing more than 4,000 percent in the last three years.
Digital ordering should make up more than half of sales for the bigger brands within the next year.
Now, consumers want on-demand apps that can allow them to receive faster service and more accurate orders.
An online customer is more likely to re-order within 60 days than a walk-in customer, simply because the platform is more accessible.
Unlike other concepts, weather positively influenced the chain's business during Q1.
In China, sales from digital channels are between 70 and 80 percent; and 25 to 30 percent come from mobile.
The 15-unit brand wanted many of the same features the big chains offer, as consumers have come to expect them.
What should your top goal as a brand be in 2014? Trust me, it should be to get your customers to love your brand. Zero ROI marketing? For those of us with our dating years behind us, Valentine's Day dates seem humorous now. Most of the time those nights out meant a lot of money was spent trying to impress another person ...
For restaurants, mobile is changing the customer service model by enabling more discrete time optimization. Marketers need to evaluate how to adapt their business to the rapid mobile wave coming their way and appeal to a growing mobile audience.
Pizza Hut's China business is reaping the benefits of an expanded breakfast daypart, and plans to test liquor sales.
A flight to Denver during ski season is bound to be more expensive than the same flight in July, just as a bottle of Champagne is pricier in late December, and a Scottsdale resort is most expensive in January. It’s simple economics — price follows demand.
Systems should have mobile and online integrations, loyalty, security enhancements and reporting functionality.
The brand's GPS-enabled feature will provide customers with local deals that may not be available nationwide.
Menus, hours, etc., are much easier to access via mobile devices when you have a mobile-friendly website.
The fast casual segment experienced a 9 percent growth in visits in 2013, led in part by top-your-own pizza concepts.
Line busting is a trend that allows guests to order meals and pay ahead of time via a mobile app, without the need to stand in the usual order line in a store (thus skipping lines). Its No.
I have devoted the last eight and a half years to the idea that smartphones would fundamentally change the way consumers and restaurants do business. It wasn't that a cashier scanning a smartphone could replace a cashier swiping a credit card.
Imagine walking into your favorite restaurant, skipping past the long peak-time rush lines, picking up your food and walking out the door. Now imagine it only taking a few taps on your mobile device to make it possible. What if...
The company's new loyalty service allows customers to engage with a brand across multiple channels.
Papa John's claims that more than 45 percent of orders now come from ecommerce.