- WHITE PAPERS
Toppers Pizza’s recent promotion did exactly what it set out to do – pique the interest of the company’s faithful younger demographic. The Spank Your Pizza Facebook Contest, launched in August, involved a comprehensive social media strategy that spiked Toppers’...
Pizza giants battled out a price war and a wheat crisis, while smaller companies touted healthy pies and make-your-own concepts.
Newest made-to-order concept targets females with a healthy "eatertainment" model.
Latin pizza chain Pizza Patron has just announced its foray into the frozen pizza retail market at Texas grocery chains, with plans to enter other southwestern markets soon. Company president Guillermo Estrada said he believes the product could attract Hispanics...
Uno marketing SVP Hendrie reveals the brand's new limited service strategies, retail solutions and the real reason behind its Chapter 11 filing.
Naked Pizza's co-founder on why organic is not necessarily healthier for you.
On the eve of their second franchise opening, in Pizza Chain, USA (Louisville, Ky.), Naked Pizza debuted its systemwide store prototype for the second time to the world. The first franchise location opened in South Beach, Fla., in late August....
By Jason Rummer This month, Burger King will start to serve "pizza," or something like it – a 2,500-calorie, pizza-flavored burger sold at its Whopper Bar concept in New York's Times Square. Are they crazy? Don’t they remember that McDonald's tried the same thing and failed? For McDonald's, failure was not just once.
Mintel's recent foodservice survey and report on fast casual echoes what many in the limited service segment already know – the rampant growth of fast casual. According to the report, fast casual restaurant category accounted for estimated sales of $23...
Cono Italiano's owners intend it to be distributed to quick-service restaurants, supermarkets, convenience stores, entertainment facilities and sports arenas.
Grimaldi's Pizzeria will open late in the fall of 2010 at Scottsdale Quarter, a premier shopping destination in Scottsdale, Ariz. The Neapolitan-style, coal-fired brick oven pizzeria prides itself on using only the freshest ingredients for toppings, a “secret recipe” pizza...
While many express-concept pizza chains have taken to airports across the nation, a sort of opposing trend is materializing at New York's LaGuardia international airport. Delta Air Lines has announced it will introduce 13 new food and beverage concepts throughout...
By Ed Zimmerman Pizza sales traditionally dip in the summer: School is out, families are away and the grill is the focus when family and friends meet. Now is the time to turn up the marketing heat and drive consumers...
How a deep dish pizza leader reinvented its menu in the time of health hysteria -- without eroding the brand
By Scott Wiener We are fortunate enough to live in an era of pizza ubiquity. What was once the street snack of Southern Italy is now widespread and readily available all around the globe.
Late blight outbreak could lead to higher tomato prices.