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The trend is largely driven by millennials, who look at price value differently; they want it to be worth what they pay and they’re not willing to compromise on taste.
If you are still on the fence about whether you should provide menu items that are allergen- and/or gluten-free, provide a dish as a limited-time-offer to see how well it sells.
Beverages, micro-local, crowdsourcing and increased competition from nontraditional foodservice outlets are all expected to shape the restaurant landscape in 2015.
Seth Priebatsch, LevelUp's Chief Ninja, prognosticates about the future of Apple's mobile payments platform as it applies to restaurant chains.
The biggest opportunities to save come with packaging and waste initiatives.
Watch for menu trends at airport bars and lounges, Hollywood and convenience stores.
Restaurant operators are paying their employees more now than they were last year.
Union activism, food costs, data breaches and minimum wage debates are just part of the 'external factors' facing restaurant operators.
Leading restaurant brands are growing their top line with off-premise sales while shrinking real estate costs – resulting in better revenue per square foot and profitability.
The technology and food experience are now weighted equally in the eyes of the consumer, some experts say.
Job seekers ages 45-54 years old had the strongest opinion of the impact of wage protests.
If mobile websites included a click-to-order button that routed customers to a geolocation API, the brands' mobile experiences would be better suited to handle each query.
Shaped by user-centric devices and the Great Recession, value-conscious millennials are looking for great experiences that are friction-free.
One industry insider claims grass-fed labels are bringing in customers, more than non-GMO labels.
Even for brands in which digital ordering represents a small percentage, its search traffic and order traffic represents a meaningful sample size from which brands can glean valuable insights.
Pizza Hut is aiming to have 15 to 20 Slice Bars open in the US by the end of this year.
The word 'fresh' is the most powerful driver of menus because it has a connotation that it is real food being served.
Cutting costs by creating limited time offers or new menu items that scale down the serving of animal protein could be interesting to test with consumers.
Restaurant efficiency experts cite the 7-second rule; a 7-second reduction in customer wait times increases a chain’s market share by as much as 1 percent.
Consumers sometimes say one thing, but do another when it comes to healthful choices. This conflict affects their food choices and translates into complex flavor trends which can be difficult to unravel.
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