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Micromarkets can provide benefits such as accessibility, flexibility and profitability for brands willing to adopt them.
Research shows Boomers increasing their share of restaurant traffic in recent years, with Millennials decreasing theirs.
Vegetables are expected to take on a starring role for a change.
Fast casuals should do what they do best to conquer the dessert market — customize.
Other popular pizza stories focused on marketing, controversy and culinary trends.
Cult-like food products drive brand value as the enormous consumer base recognizes and assigns value to the new product developed by a particular company.
Cause marketing is also a major focus for brand differentiation, as customers seek out establishments that help the community.
Franchisees cite uncertainty of tax policies, cost of implementing new health care rules and rising cost of energy as major concerns for the coming year.
Expect mobile and human resources technology to grow significantly.
The results of this year's list show that franchising is on the upswing after several tough years.
Digital technologies will be a major focus in the New Year.
Commodities, rebranding efforts and social media initiatives are also big non-food stories from this year.
Chicken pizza toppings have increased 26 percent in the past three years.
The top trends of 2012 will carry into the new year.
'Fast Food Forward' movement is growing slowly through volunteer, social media efforts.
Flavor and cuisine trends should then be overlapped with consumer and health trends to create a comprehensive strategy.
Is expressing politics worth risking customers?
Following statements against Obamacare, brands social media conversations are no longer about the food.
Benefits include speed, consumer convenience and upselling capabilities.
Founder John Schnatter estimates that the reform law will cost between $5 million and $8 million annually.
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