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The word 'fresh' is the most powerful driver of menus because it has a connotation that it is real food being served.
Cutting costs by creating limited time offers or new menu items that scale down the serving of animal protein could be interesting to test with consumers.
Restaurant efficiency experts cite the 7-second rule; a 7-second reduction in customer wait times increases a chain’s market share by as much as 1 percent.
Consumers sometimes say one thing, but do another when it comes to healthful choices. This conflict affects their food choices and translates into complex flavor trends which can be difficult to unravel.
Gift cards are a low-cost marketing tool that can help any size restaurant boost sales, order values and profit margins, and can deepen customer relationships.
Partnering with a delivery service frees up restaurant owners to focus on food and experience while still expanding their customer base.
Pizza shares, wheat, cheese on the rise
The increasing use of smartphones is changing the consumer landscape significantly, particularly for restaurant purchasing.
When an idea comes along like UBER or OpenTable, you have to challenge the status quo and create a better way to serve the customer.
Exceeding expectations on food taste is the best way to assure a great experience across generations.
Colombian-based Wingz's customers require an electronic key to gain access to its restaurants.
Mazzio’s added a jalapeno stuffed crust pizza to its new menu platform.
Sriracha, according to CCD Innovation, is in 2014 what chipotle was in 2009.
Some pizza operators are committed to breakfast because it is a sales additive with few additions to fixed overhead costs.
Pierre Panos expects a ‘shakeout’ in the fast casual pizza subsegment.
Food quality now trumps location convenience for restaurant consumers.
Younger consumers are willing to pay extra for products from companies with positive social, environmental impacts.
Customers are now much more likely to make a comment about your business via social media where they can either gloat or vent their frustrations to an audience, so enable them.
With the majority of consumers carrying web-enabled, location-aware devices and demanding self-service options, the days of POS terminals in restaurants may be numbered.
Kids also want more healthful options from restaurants.
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