Chuck E. Cheese's new virtual reality Ticketblaster feature

May 21, 2014

Chuck E. Cheese's is adding Oculus Rift technology to its Ticket Blaster game for birthday party packages. The virtual Ticket Blaster is currently in test in Dallas and will gradually expand beginning later this month.

Kids wear a headset that features 360-degree head-tracking technology and a 3D view so users feel as though they are inside the Ticket Blaster with Chuck E., the brand's mascot. During the experience, the headset will register the number of tickets collected, which will be fully redeemable at the merchandise counter.

Topics: Chuck E. Cheese's Pizza, Customer Service / Experience, Digital Signage, Marketing / Branding / Promotion

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