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Chuck E. Cheese's is adding Oculus Rift technology to its Ticket Blaster game for birthday party packages. The virtual Ticket Blaster is currently in test in Dallas and will gradually expand beginning later this month.
Kids wear a headset that features 360-degree head-tracking technology and a 3D view so users feel as though they are inside the Ticket Blaster with Chuck E., the brand's mascot. During the experience, the headset will register the number of tickets collected, which will be fully redeemable at the merchandise counter.
Ever wonder what it's like to attend a Fast Casual Executive Summit? Here's a taste from our latest event in Denver.
#CONNECTsummit14 included mobile innovation leaders from across the spectrum: tech, restaurant, retail.
With Apple's rollout of Apple Pay, now might be a good time for marketers to get to know Passbook.
Thinking about plunging in to mobile marketing? Now is a great time, according to Jack Philbin, co-founder, president and CEO of Vibes and chairman of the Mobile Marketing Association.
Operators can now pull real-time data and sales forecasts to better control labor scheduling.
Kids also want more healthful options from restaurants.
Digital signage video walls and touchscreen self-order drive-thru kiosks were among the technology highlights at this year's National Restaurant Association show.
Henny Penny showcases its chef's touch operating system, which features a barcode scanner that can pull up recipes.
Now, consumers want on-demand apps that can allow them to receive faster service and more accurate orders.
This week, Domino's Pizza and The Ford Motor Company will unveil their new Easy Order platform,which will allow customers to place a pizza order from their car using the Ford SYNC AppLink and Domino's Pizza Profile platform. The feature will be available to consumers in mid-2014 and in more than 1 million Ford vehicles.
Matt Pyles, with Barbacoa Mexican Grill, sat in on a panel about mobile payments at the recent Fast Casual Executive Summit. He said it's important for restaurant operators to pay attention to this quickly growing trend, especially since it's moving...
Jeff Fromm spoke about marketing to Millennials at the recent Fast Casual Executive Summit in New Orleans. He cautioned brands to not take a blanket approach in defining the vast demographic; a 17 year old will have significantly different interests...
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