CONNECT 2014 Mobile Innovation Summit (preview)

Sponsored by:
April 25, 2014

The smartphone has revolutionized the way we communicate, search, shop, share, purchase and stay connected. What were only concepts 10 years ago are reality today. What will the next 10 years hold?

According to a study by Google, 94% of smartphone users look for local information on their phone. 84% take action as a result, such as making a purchase or contacting the business. Yet 49% of retailers say they can’t keep up with the new ways consumers are using technologies. And 48% of restaurants’ websites are not mobile friendly.

In this fast-paced environment, how do you keep up with consumer behavior and anticipate their needs? Where can you go to learn about the latest trends and technologies and hear real-life examples from leading retail and restaurant companies about how they are harnessing mobile to connect, engage and create loyal customers?

The CONNECT 2014 Mobile Innovation Summit will inform and inspire your team and give you actionable strategies to implement immediately. Make plans to join us August 18-20 in Chicago!

Topics: CONNECT Mobile Innovation Summit , Customer Service / Experience , Marketing / Branding / Promotion , Online / Mobile / Social , Systems / Technology

Companies: CONNECT Mobile Innovation Summit

Building loyalty with mobile: Where to start?

Eric Buckner, Senior Product Manager - Mobile for Sears Holdings, discusses where to start when considering a mobile loyalty program.

Getting back to your marketing roots

Although mobile and social media marketing have been hot industry topics for the past few years, you can’t have a strong digital showing without first developing a solid marketing campaign. At the 2014 Fast Casual Executive Summit, this panel dissected a variety of campaigns to see why some work and why some don’t.

Fast Casual Executive Summit 2014 video highlights

Ever wonder what it's like to attend a Fast Casual Executive Summit? Here's a taste from our latest event in Denver.

What did you miss at #CONNECTsummit14? Check out the highlights

#CONNECTsummit14 included mobile innovation leaders from across the spectrum: tech, restaurant, retail.

iPhone mobile payment option opens up opportunity for marketers

With Apple's rollout of Apple Pay, now might be a good time for marketers to get to know Passbook.

#CONNECTsummit14: Consumers waiting for marketers to catch up

Thinking about plunging in to mobile marketing? Now is a great time, according to Jack Philbin, co-founder, president and CEO of Vibes and chairman of the Mobile Marketing Association.

Tech companies help operators go from 'reactive to proactive'

Operators can now pull real-time data and sales forecasts to better control labor scheduling.

'Stealth health' menu approaches are on trend

Kids also want more healthful options from restaurants.

Video walls, drive-thru kiosks hot menu items at NRA14

Digital signage video walls and touchscreen self-order drive-thru kiosks were among the technology highlights at this year's National Restaurant Association show.

Looking back at some equipment highlights from the NRA Show '14

Henny Penny showcases its chef's touch operating system, which features a barcode scanner that can pull up recipes.

Restaurant insiders highlight the latest mobile ordering, loyalty trends

Now, consumers want on-demand apps that can allow them to receive faster service and more accurate orders.

Chuck E. Cheese's new virtual reality Ticketblaster feature

Chuck E. Cheese's teamed up with Reel FX for its Oculus Rift virtual reality content.

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