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Thinking about plunging in to mobile marketing? Now is a great time, according to Jack Philbin, co-founder, president and CEO of Vibes and chairman of the Mobile Marketing Association.
Philbin took time out at the Connect Mobile Innovation Summit 2014 to speak with FastCasual.com about mobile marketing – how to get started, the best investment of digital dollars and more.
His advice to restaurant marketers looking to follow the mobile marketing trail blazed by retailers: do some exploring and some experimenting.
"Have an agile, lean methodology, where you just get in, sort of the whole 'fail fast' mentality," said Philbin in this video interview. "As long as you're not spending an obscene amount of money, you want to be out there testing new things and seeing what resonates with your customers.
Philbin recommended following other brands who are already doing mobile marketing well and imaging what might work – and what might not work – for your customers.
"The consumers are waiting for the marketers to catch up," said Philbin. "That's the most exciting part."
From an Under Armour installation that tests athletic ability to a Warby Parker photo booth experience, interactive customer experience was the order of the day at the inaugural Interactive Customer Experience Summit, held June 28-30 at the Sofitel Chicago Water Tower.
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Although the NRA reported that more than 60,000 foodservice providers attended its show last month in Chicago, we knew thousands of others weren't able to make it. In this video, Cherryh Butler, senior editor of FastCasual.com, brings the show to those in the industry who weren't there.
Execs from Peerless and Nextep discuss how operators can benefit from using DMBs.
Uncle Maddio's director of operations, Scott Goodrich, and CEO Matt Andrew discuss how hot the fast casual pizza industry is and what's helped the brand succeed in such a competitive market.
Jared Miller, CTO for the Atlanta Falcons, discusses how mobile can be used to create personalized experiences even when the customer isn't using their device.
The CEOs of Groupon's Breadcrumb and PeachWorks discuss how their technology can help restaurants and retailers stay relevant.
The 2015 Fast Casual Top 100 gala in Chicago honored the list's top 50 brands. Panera came out on top, and there were a few other surprises as well.
Erin Levzow, Director of Digital and E-commerce at Wingstop, points out a key benefit of SMS promotions that you may have overlooked.
Baron Concors, Chief Digital Officer at Pizza Hut, discusses why it's important to think mobile first.
Eric Buckner, Senior Product Manager - Mobile for Sears Holdings, discusses where to start when considering a mobile loyalty program.
Although mobile and social media marketing have been hot industry topics for the past few years, you can’t have a strong digital showing without first developing a solid marketing campaign. At the 2014 Fast Casual Executive Summit, this panel dissected a variety of campaigns to see why some work and why some don’t.
Ever wonder what it's like to attend a Fast Casual Executive Summit? Here's a taste from our latest event in Denver.