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Thinking about plunging in to mobile marketing? Now is a great time, according to Jack Philbin, co-founder, president and CEO of Vibes and chairman of the Mobile Marketing Association.
Philbin took time out at the Connect Mobile Innovation Summit 2014 to speak with FastCasual.com about mobile marketing – how to get started, the best investment of digital dollars and more.
His advice to restaurant marketers looking to follow the mobile marketing trail blazed by retailers: do some exploring and some experimenting.
"Have an agile, lean methodology, where you just get in, sort of the whole 'fail fast' mentality," said Philbin in this video interview. "As long as you're not spending an obscene amount of money, you want to be out there testing new things and seeing what resonates with your customers.
Philbin recommended following other brands who are already doing mobile marketing well and imaging what might work – and what might not work – for your customers.
"The consumers are waiting for the marketers to catch up," said Philbin. "That's the most exciting part."
The Interactive Customer Experience (ICX) Summit featured almost three days of education, networking and tours.
Food safety training and FSMA preparation are critical components of successful food companies, and in this webinar FoodLogiQ and Gary Coleman will teach you the most important facts about food safety training.
Food safety and FSMA preparation are critical components of retail food companies, and in this webinar FoodLogiQ and Gina Kramer of Savour Food Safety International will teach you the most important facts about food safety in retail.
Certifications are an important aspect of your food supply chain management, and in this webinar FoodLogiQ and Matt Regusci of WQS Food Verification and TrainToComply will teach you the most important facts about your certifications and what they mean for FSMA.
More than 140 restaurant execs, plus a variety of sponsors, attended the first Franchising Restaurant and Innovation Summit.
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Employees get a food and drink credit, medical and dental insurance and tips, which all resulted to a 3.2-percent increase to the brand's bottom line.
John Offerdahl, former Miami Dolphins linebacker and owner of Offerdahl’s Café Grill, discusses how the lessons he learned from playing in the NFL helps him run his business.