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Thinking about plunging in to mobile marketing? Now is a great time, according to Jack Philbin, co-founder, president and CEO of Vibes and chairman of the Mobile Marketing Association.
Philbin took time out at the Connect Mobile Innovation Summit 2014 to speak with FastCasual.com about mobile marketing – how to get started, the best investment of digital dollars and more.
His advice to restaurant marketers looking to follow the mobile marketing trail blazed by retailers: do some exploring and some experimenting.
"Have an agile, lean methodology, where you just get in, sort of the whole 'fail fast' mentality," said Philbin in this video interview. "As long as you're not spending an obscene amount of money, you want to be out there testing new things and seeing what resonates with your customers.
Philbin recommended following other brands who are already doing mobile marketing well and imaging what might work – and what might not work – for your customers.
"The consumers are waiting for the marketers to catch up," said Philbin. "That's the most exciting part."
Ever wonder what it's like to attend a Fast Casual Executive Summit? Here's a taste from our latest event in Denver.
#CONNECTsummit14 included mobile innovation leaders from across the spectrum: tech, restaurant, retail.
With Apple's rollout of Apple Pay, now might be a good time for marketers to get to know Passbook.
Operators can now pull real-time data and sales forecasts to better control labor scheduling.
Kids also want more healthful options from restaurants.
Digital signage video walls and touchscreen self-order drive-thru kiosks were among the technology highlights at this year's National Restaurant Association show.
Henny Penny showcases its chef's touch operating system, which features a barcode scanner that can pull up recipes.
Now, consumers want on-demand apps that can allow them to receive faster service and more accurate orders.
Chuck E. Cheese's teamed up with Reel FX for its Oculus Rift virtual reality content.
This week, Domino's Pizza and The Ford Motor Company will unveil their new Easy Order platform,which will allow customers to place a pizza order from their car using the Ford SYNC AppLink and Domino's Pizza Profile platform. The feature will be available to consumers in mid-2014 and in more than 1 million Ford vehicles.
Matt Pyles, with Barbacoa Mexican Grill, sat in on a panel about mobile payments at the recent Fast Casual Executive Summit. He said it's important for restaurant operators to pay attention to this quickly growing trend, especially since it's moving...
Jeff Fromm spoke about marketing to Millennials at the recent Fast Casual Executive Summit in New Orleans. He cautioned brands to not take a blanket approach in defining the vast demographic; a 17 year old will have significantly different interests...
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