Thinking about plunging in to mobile marketing? Now is a great time, according to Jack Philbin, co-founder, president and CEO of Vibes and chairman of the Mobile Marketing Association.
Philbin took time out at the Connect Mobile Innovation Summit 2014 to speak with FastCasual.com about mobile marketing – how to get started, the best investment of digital dollars and more.
His advice to restaurant marketers looking to follow the mobile marketing trail blazed by retailers: do some exploring and some experimenting.
"Have an agile, lean methodology, where you just get in, sort of the whole 'fail fast' mentality," said Philbin in this video interview. "As long as you're not spending an obscene amount of money, you want to be out there testing new things and seeing what resonates with your customers.
Philbin recommended following other brands who are already doing mobile marketing well and imaging what might work – and what might not work – for your customers.
"The consumers are waiting for the marketers to catch up," said Philbin. "That's the most exciting part."
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