Millennials: Now Seating 80,000,000

April 4, 2013

Millennials make up nearly 25% of the U.S. population and represent direct spending power estimated at $200 billion annually. If brand marketers want to succeed with the Millennial consumer, they need to understand and influence the trends, concerns and habits of this generation.

Jeff Fromm, EVP at Barkley, a fiercely independent ad agency, will be one of our keynote speakers at the 2013 Fast Casual Executive Summit in New Orleans. His presentation, Millennial Research from a joint venture by Barkley, The Boston Consulting Group and Service Management Group will be revealed, which includes a wealth of knowledge on the restaurant and retail industries. The keynote will provide attendees with tools to guide their thinking for the future and help ensure they are marketing to this undeniably powerful demographic.


Topics: Online / Mobile / Social

Companies: Fast Casual Executive Summit

Fast Casual Exec Summit attendees learn that success isn't just about food, it's about the people

The Fast Casual Executive Summit 2016 brought together hundreds of c-level executives to learn from one another in Dana Point, California.

C-Speak: How Fazoli's CEO keeps dishing out growth

Carl Howard discusses how he turned a failing QSR brand into a thriving fast casual franchise and why he believes his work isn't quite yet done.

Sponsored by: Fazoli's

Video: Retailers dive into technology at Interactive Customer Experience Summit

The Interactive Customer Experience (ICX) Summit featured almost three days of education, networking and tours.

Getting your food safety plan FSMA-ready

Food safety training and FSMA preparation are critical components of successful food companies, and in this webinar FoodLogiQ and Gary Coleman will teach you the most important facts about food safety training.

How FSMA impacts the retail industry

Food safety and FSMA preparation are critical components of retail food companies, and in this webinar FoodLogiQ and Gina Kramer of Savour Food Safety International will teach you the most important facts about food safety in retail.

FSMA webinar: Managing certifications across your supply chain

Certifications are an important aspect of your food supply chain management, and in this webinar FoodLogiQ and Matt Regusci of WQS Food Verification and TrainToComply will teach you the most important facts about your certifications and what they mean for FSMA.

Video: Restaurant Franchising & Innovation Summit attendees party with a purpose

More than 140 restaurant execs, plus a variety of sponsors, attended the first Franchising Restaurant and Innovation Summit.

Wand Point of Sale

What do you get when you combine a traditional restaurant POS with emerging tablet POS technology? An elegant and powerful POS to take your restaurant to new levels.

Video: Illegal Pete’s founder discusses how raising hourly wage to $17 has grown his business

Employees get a food and drink credit, medical and dental insurance and tips, which all resulted to a 3.2-percent increase to the brand's bottom line.

Related Content

Latest Content

comments powered by Disqus

Subscribe To Our Newsletter