Millennials make up nearly 25% of the U.S. population and represent direct spending power estimated at $200 billion annually. If brand marketers want to succeed with the Millennial consumer, they need to understand and influence the trends, concerns and habits of this generation.
Jeff Fromm, EVP at Barkley, a fiercely independent ad agency, will be one of our keynote speakers at the 2013 Fast Casual Executive Summit in New Orleans. His presentation, Millennial Research from a joint venture by Barkley, The Boston Consulting Group and Service Management Group will be revealed, which includes a wealth of knowledge on the restaurant and retail industries. The keynote will provide attendees with tools to guide their thinking for the future and help ensure they are marketing to this undeniably powerful demographic.