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Three mobile experts discuss current trends in ordering and loyalty. Noah Glass, founder of OLO, said in the nine years since his company's been in the mobile ordering space, the number of consumers with smartphones has jumped from 5 to 70 percent. Now, consumers want on-demand apps that can allow them to receive faster service and more accurate orders.
Punchh's Sastry Penumarthy spoke about the changing nature of loyalty programs. Now, he said, operators have a single view of their customers across all touchpoints; they know when they're visiting, what they order, everything. This allows brands to target their customers more specifically.
Splick.It's Cameron Theil said iBeacon technology is emerging, which alerts restaurant employees when a customer enters the store. This solves the problem of ensuring hot coffee and fresh food for mobile orders.
Although mobile and social media marketing have been hot industry topics for the past few years, you can’t have a strong digital showing without first developing a solid marketing campaign. At the 2014 Fast Casual Executive Summit, this panel dissected a variety of campaigns to see why some work and why some don’t.
Ever wonder what it's like to attend a Fast Casual Executive Summit? Here's a taste from our latest event in Denver.
#CONNECTsummit14 included mobile innovation leaders from across the spectrum: tech, restaurant, retail.
With Apple's rollout of Apple Pay, now might be a good time for marketers to get to know Passbook.
Thinking about plunging in to mobile marketing? Now is a great time, according to Jack Philbin, co-founder, president and CEO of Vibes and chairman of the Mobile Marketing Association.
Operators can now pull real-time data and sales forecasts to better control labor scheduling.
Kids also want more healthful options from restaurants.
Digital signage video walls and touchscreen self-order drive-thru kiosks were among the technology highlights at this year's National Restaurant Association show.
Henny Penny showcases its chef's touch operating system, which features a barcode scanner that can pull up recipes.
Chuck E. Cheese's teamed up with Reel FX for its Oculus Rift virtual reality content.
This week, Domino's Pizza and The Ford Motor Company will unveil their new Easy Order platform,which will allow customers to place a pizza order from their car using the Ford SYNC AppLink and Domino's Pizza Profile platform. The feature will be available to consumers in mid-2014 and in more than 1 million Ford vehicles.
Matt Pyles, with Barbacoa Mexican Grill, sat in on a panel about mobile payments at the recent Fast Casual Executive Summit. He said it's important for restaurant operators to pay attention to this quickly growing trend, especially since it's moving...
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