Restaurant insiders highlight the latest mobile ordering, loyalty trends

 
June 2, 2014

Three mobile experts discuss current trends in ordering and loyalty. Noah Glass, founder of OLO, said in the nine years since his company's been in the mobile ordering space, the number of consumers with smartphones has jumped from 5 to 70 percent. Now, consumers want on-demand apps that can allow them to receive faster service and more accurate orders.

Punchh's Sastry Penumarthy spoke about the changing nature of loyalty programs. Now, he said, operators have a single view of their customers across all touchpoints; they know when they're visiting, what they order, everything. This allows brands to target their customers more specifically.

Splick.It's Cameron Theil said iBeacon technology is emerging, which alerts restaurant employees when a customer enters the store. This solves the problem of ensuring hot coffee and fresh food for mobile orders.


Topics: Loyalty Programs , Online / Mobile / Social , Online Ordering


Building loyalty with mobile: Where to start?

Eric Buckner, Senior Product Manager - Mobile for Sears Holdings, discusses where to start when considering a mobile loyalty program.

Getting back to your marketing roots

Although mobile and social media marketing have been hot industry topics for the past few years, you can’t have a strong digital showing without first developing a solid marketing campaign. At the 2014 Fast Casual Executive Summit, this panel dissected a variety of campaigns to see why some work and why some don’t.

Fast Casual Executive Summit 2014 video highlights

Ever wonder what it's like to attend a Fast Casual Executive Summit? Here's a taste from our latest event in Denver.

What did you miss at #CONNECTsummit14? Check out the highlights

#CONNECTsummit14 included mobile innovation leaders from across the spectrum: tech, restaurant, retail.

CONNECT 2014 Mobile Innovation Summit (preview)

The smartphone has revolutionized the way we communicate, search, shop, share, purchase and stay connected. What were only concepts 10 years ago are reality today.

Sponsored by: CONNECT Mobile Innovation Summit

iPhone mobile payment option opens up opportunity for marketers

With Apple's rollout of Apple Pay, now might be a good time for marketers to get to know Passbook.

#CONNECTsummit14: Consumers waiting for marketers to catch up

Thinking about plunging in to mobile marketing? Now is a great time, according to Jack Philbin, co-founder, president and CEO of Vibes and chairman of the Mobile Marketing Association.

Tech companies help operators go from 'reactive to proactive'

Operators can now pull real-time data and sales forecasts to better control labor scheduling.

'Stealth health' menu approaches are on trend

Kids also want more healthful options from restaurants.

Video walls, drive-thru kiosks hot menu items at NRA14

Digital signage video walls and touchscreen self-order drive-thru kiosks were among the technology highlights at this year's National Restaurant Association show.

Looking back at some equipment highlights from the NRA Show '14

Henny Penny showcases its chef's touch operating system, which features a barcode scanner that can pull up recipes.

Chuck E. Cheese's new virtual reality Ticketblaster feature

Chuck E. Cheese's teamed up with Reel FX for its Oculus Rift virtual reality content.

Domino's, Ford launch in-car ordering platform

This week, Domino's Pizza and The Ford Motor Company will unveil their new Easy Order platform,which will allow customers to place a pizza order from their car using the Ford SYNC AppLink and Domino's Pizza Profile platform. The feature will be available to consumers in mid-2014 and in more than 1 million Ford vehicles. 


Related Content


Latest Content


comments powered by Disqus

 

TRENDING

 

WHITE PAPERS