To promote its new Chocolate Lava Crunch Cakes, Domino's officials hired a local helicopter to bring in over 1,000 Chocolate Lava Crunch Cakes to tourists at Mount St. Helens.
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Sponsored by: Fast Casual Executive Summit
FCES 2013: Advancing Ideas for the Fast Casual Industry
Millennial marketing guru gives sneak peek of Fast Casual Executive Summit keynote