Tech companies help operators go from 'reactive to proactive'

June 17, 2014

NCR's Chris Morris and WiFast's Kai Umezawa discuss how technology advances help restaurant operators go from "reactive," as has been the case in the past, to "proactive."

Morris discussed NCR's new Pulse system, which provides operators with a real-time view of sales data, and can provide sales daily forecasts by daypart and location.

Umezawa's WiFast company is offering Wireless services for restaurants while gaining customer information. Customers have to enter their email address in order to get online and can then figure out when they visit. If a customer hasn't been in your restaurant in awhile, WiFast will try to lure them back with a specific marketing campaign.


Topics: Online / Mobile / Social , Systems / Technology

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