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At the 2014 National Restaurant Association show, digital signage and kiosks were heating up the show floor. NEC Display Solutions showcased a three-by-three video wall composed of 55-inch screens, and NEXTEP Systems showed off a touchscreen-equipped self-order kiosk for the drive-thru.
NEC Vice President of Product Marketing and Solutions Richard Ventura talked to FastCasual.com's Cherryh Butler about the NFC-enabled (for installing and programming purposes) screens running 4K content from an Android player, all of which combine to help lower total TCO for smaller restaurant chains and brands. "This is a huge win-win for the restaurant industry," Ventura said.
And NEXTEP Vice President of Sales and Marketing Ihor Diachenko showed Batler the kiosk he called "the world's fastest drive-thru," which typically pays for itself in six to eight months, he said.
Companies: NEC Display Solutions
Although mobile and social media marketing have been hot industry topics for the past few years, you can’t have a strong digital showing without first developing a solid marketing campaign. At the 2014 Fast Casual Executive Summit, this panel dissected a variety of campaigns to see why some work and why some don’t.
Ever wonder what it's like to attend a Fast Casual Executive Summit? Here's a taste from our latest event in Denver.
#CONNECTsummit14 included mobile innovation leaders from across the spectrum: tech, restaurant, retail.
With Apple's rollout of Apple Pay, now might be a good time for marketers to get to know Passbook.
Thinking about plunging in to mobile marketing? Now is a great time, according to Jack Philbin, co-founder, president and CEO of Vibes and chairman of the Mobile Marketing Association.
Operators can now pull real-time data and sales forecasts to better control labor scheduling.
Kids also want more healthful options from restaurants.
Henny Penny showcases its chef's touch operating system, which features a barcode scanner that can pull up recipes.
Now, consumers want on-demand apps that can allow them to receive faster service and more accurate orders.
Chuck E. Cheese's teamed up with Reel FX for its Oculus Rift virtual reality content.
This week, Domino's Pizza and The Ford Motor Company will unveil their new Easy Order platform,which will allow customers to place a pizza order from their car using the Ford SYNC AppLink and Domino's Pizza Profile platform. The feature will be available to consumers in mid-2014 and in more than 1 million Ford vehicles.
Matt Pyles, with Barbacoa Mexican Grill, sat in on a panel about mobile payments at the recent Fast Casual Executive Summit. He said it's important for restaurant operators to pay attention to this quickly growing trend, especially since it's moving...
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