Chuck E. Cheese’s had a “one size fits all” discount strategy when it came to coupons sent through the company’s email program. No matter which location they frequented, customers across the country all received the same email coupon offers to receive discounts on tokens and food. 

CEC felt that with this approach, they might be missing opportunities to maximize revenue by tailoring offers based on customer and market data. To solve this problem, CEC tapped bluehornet to provide a solution for more personalization on all aspects of their coupon program--from emails to landing pages.

• Associations
• Business Strategy and Profitability
• California Pizza Kitchen
• Case Studies
• Cheese
• Chuck E. Cheese's Pizza
• CiCi's Pizza
• Commentary
• Crime
• Customer Service / Experience
• Delivery
• Digital Signage
• Domino's Pizza
• Dough
• Drive-thru
• Equipment & Supplies
• Fast Casual Executive Summit
• Financial Management
• Financing and capital improvements
• Food & Beverage
• Food Allergies / Gluten-free
• Food Safety

• Food Trucks
• Fox's Pizza Den
• Franchising & Growth
• FSMU
• Going Green
• Health & Nutrition
• Hiring and Retention
• Hot Products
• Human Resources
• Independent Operation
• Insurance / Risk Management
• Little Caesars
• Loss Prevention
• Loyalty Programs
• Marketing
• Marketing / Branding / Promotion
• Menu Boards
• Mobile Payments
• NAPICS
• National Restaurant Association
• Online / Mobile / Social
• Online Ordering

• Operations Management
• Ovens
• Papa John's
• Papa Murphy's Take 'N' Bake Pizza
• PCI Compliance
• Pizza Hut
• Pizza Inn
• Pizza Sauce
• Pizza Toppings
• POS
• Research & Development / Innovation
• Restaurant Design / Layout
• Service
• Shakey's
• Social Responsibility
• Staffing & Training
• Sustainability
• Systems / Technology
• Telecommunications
• Top 100
• Trends / Statistics
• Webinar