Foodservice Social Media Universe: Developing a Social Media Strategy
Sponsored by: Foodservice Social Media Universe 2011
Type: Presentation
Overview|Download
Develop a Social Business Strategy for Food Service
Sponsored by eThor Media Ltd.
Jeremiah Owyang, Industry Analyst, Altimeter Group
In this keynote presentation, delivered during the 2011 Foodservice Social Media Universe, Altimeter Group’s industry analyst Jeremiah Owyang defines how companies of all sizes should develop a social strategy for their restaurant. His presentation contains research using real world examples, pitfalls and best practices, a recommendation on deployment, and pragmatic next steps.
His framework focuses on five distinct business goals: listening to customers, joining them in dialog, developing advocates, supporting the customer experience, and innovating new offerings.
Top results from Foodservice Social Media Universe 2011
Foodservice Social Media Universe: Developing a Social Media StrategyTop results from Marketing / Branding / Promotion
Pizzeria Point-of-Sale Buyer’s Guide Pizza Executive Summit 2011: Restaurant Social Media Learning the New Financial Business Model (Slides)
Making the Most of Marketing Dollars Doesn't Always Mean Branding
Grand & Toy Refreshes Business Centre’s with a New Look that Includes Stunning Digital Signage Throughout the Stores Top results from Online / Mobile / Social
Profiting with Pizza Toppings Pizza Executive Summit 2011: What's Hot in Healthful Living Garlic Jim's Famous Gourmet Pizza Increases Online Sales with eThor.com Effective Restaurant Website Design: How To Virtually Reach Every Customer The Benefits of Facebook for Online Ordering at Restaurants 
