Chuck E. Cheese's Achieves 74% Lift by Using Customer and Market Data to Generate Dynamic Coupon Offers via Email

 
Publication Type:
Case Study

Published / Updated:
Sept. 14, 2009
Chuck E. Cheese’s had a “one size fits all” discount strategy when it came to coupons sent through the company’s email program. No matter which location they frequented, customers across the country all received the same email coupon offers to receive discounts on tokens and food. 

CEC felt that with this approach, they might be missing opportunities to maximize revenue by tailoring offers based on customer and market data. To solve this problem, CEC tapped bluehornet to provide a solution for more personalization on all aspects of their coupon program--from emails to landing pages.

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