More than 1 billion smart phones will be in use across the globe by 2015, according to technology research firm IDC. For restaurant operators, the proliferation of smart phone use will continue to …

POS systems can create customer databases, increase the effectiveness of loyalty programs and improve the store-operator interface, if users take the time to learn how.

Learn how to integrate digital media into a communications plan and how to best leverage innovative technology to complement that strategy.

If you work in the quick serve or fast casual restaurant industry chances are you’ve been discussing menu and menu board labeling legislation for some time now. Many American restauranteurs have …

Digital signage successfully conveys corporate messaging in three different arenas.

A complete guide to pizza toppings and their impact on operations, including trends, tastes, cost, usage and marketing.

While many operators are focused on branding efforts to drive sales, other strategies make more sense for small- and medium-sized restaurants. Local marketing initiatives that focus on driving …

Industry leaders provide vital information regarding the use of the Internet and Social Media to aid in your restaurant's growth. Download the slides from presentations given by: Boris Bugarski …

Industry leaders share tips and trends on how to enhance brand building in your restaurant through emotional connections with your customers. Download the slides from presentations given by: Ed …

Brain Exchange Session. Find information on discussions relating to eight topics including: Fast Casual Startups, Menu Development, Web & Social Marketing, Team Dynamics, Winning Brand Design …

Fast Casual Executive Summit Keynote Address. Download the slides from presentations given by: Paul Barron, Publisher and Founder FastCasual.com/ Dean Lindsay, Professional Speaker and Author The …

Industry leaders share ways to capitalize on financial business models. Download the slides from presentations given by: Louis J. Basile Jr., Wildflower Bread Company/ Jim Greco, Bruegger's …

Marketing research is easily adaptable to the Internet, and the medium has opened the door to many would-be marketing research suppliers. We believe, however, that the best research will come from …

Every business shares the same problem: Over time, we lose customers. Often called customer erosion, this is a big problem. Most merchants lose 20% of their customers every year, and some businesses …

Restaurant industry performance remained soft in February, as the National Restaurant Association’s comprehensive index of restaurant activity stood below 100 for the 16th consecutive month.

Improve customer survey response rates and feedback data with automated surveys.

Point-of-sale systems can be a valuable partner when it comes to marketing a restaurant. By building a customer database using POS systems, operators can make their marketing dollars work harder.