This book isn't about how to "do" social media. Instead, The Now Revolution outlines how you must retool your organization to make real-time business work for you rather than against you.

Social Media is no longer about chatting with your friends. It’s about driving business. This sample book chapter will help to show you how it can for yours.

In this keynote presentation, delivered during the 2011 Foodservice Social Media Universe, Altimeter Group’s industry analyst Jeremiah Owyang, he defines how companies of all sizes should develop a …